PASCALE EL KHOURY
Baabda, Lebanon | - |-PROFILE
E-Commerce and Digital Marketing guru with a proven track record in executing proactive
digital marketing initiatives to achieve profit growth for business websites through high
traffic, lead generation and sales conversions.
WORK EXPERIENCE
Oct 2016 - Present
ADDBLOOM
Social Media Manager
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Nov 2017 - Present
June & Aug 2015
Feb - Apr 2016
Lebanon
Proposed and implemented a social media launch strategy for a skin clinic in Beirut
Planned and executed digital advertising campaigns on Facebook and Instagram
ALLIANZ SNA
Sales Intern
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EDUCATION
Sept. 2013 - June 2016
Executed nimble, creative & responsive social media content creation, community moderation
on social channels, campaign ideation, and reporting for brands from diverse industry verticals,
such as Maybelline, Casino du Liban, Galerie Vanlian, Senteurs d’Orient, Santiveri and Persona
Mattress.
Tracked and analysed brand and competitors’ data on social media to issue weekly/monthly
reports benchmarking KPIs (leads, conversions, engagement) and showing ROI for client and
provided recommendations accordingly.
Monitored trends in social media channels, applications, design & strategy, using online tools,
such as Social Bakers.
Conducted social media audits to evaluate and optimise social media profiles.
Proposed and implemented a digital marketing strategy to launch E-Commerce for a leading
international brand of makeup in Algeria.
PASCALE EL KHOURY
Freelance Social Media Manager
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Lebanon
Lebanon
Generated offers for clients persuaded them to renew and upgrade their policies.
Assisted clients’ requests and concerns and offered them solutions.
Issued accounting and administrative reports to coordinate with other departments.
Lebanese American University, Lebanon
Bachelor of Science in Business with emphasis in Marketing, graduated with honours.
Major GPA: 3.52
SPECIAL PROJECT:
L’Oréal Brandstrom - National Finals
Proposed an innovative digital strategy to help La Roche Posay attract and recruit new consumers
(15 to 25 years old), after researching and understanding the target market.
ADDITIONAL SKILLS AND ACHIEVEMENTS
CERTIFICATION
Facebook Blueprint (Ongoing)
Lebanon
Online Course about advertising/ optimising Facebook and Instagram to generate ROI.
TECHNOLOGY SKILLS
Social Bakers, Google Analytics, Facebook Insights, Instagram Insights, YouTube analytics:
Professional
Microsoft Office, Google Suite, iWork: Professional; Adobe Creative Suite: Beginner
LANGUAGES
French: Native and professional; English: Professional; Arabic: Fluent; German: Beginner
INTERESTS
Horseback riding (Professional); Fitness, and jogging (Occasionally); Cooking (Occasionally)
