Pascal Potvin

I always aim to strike the best possible balance between honouring users, achieving business objectives and delivering immersive branded products and experiences.

I try to motivate projects through an intuitive approach, with passion and curiosity. An open dialogue and mutual trust are one of the most important elements of good cooperation. I do this by thinking strategically. Mixing design disciplines, technology and space. Considering along the way how people will react to what I make. What impact it has on a group, a community—the world. How I can help inspire my teams and client partners to feel and act similarly.

My approach is holistic, my expectations are high and my details are considered. I recognise that my force is a collaborative one and thrive among intelligent, unique people. My favourite engagements involve working directly with sharp, innovative brands and stakeholders.

I’ve practised, led and build design teams in diverse environments, leaving me a versatile skill set, strong work ethic, and wide breadth of knowledge.