Paola Londoño

PAOLA LONDOÑO VIECO - - Calle 135#17-55. Bogotá PROFILE Languages: Business management professional currently working as Senior - Spanish: Native Account Manager at PGD. I identify myself as a creative and - English: C1 passionate person with strong organizational and leadership - French: B1 abilities. My goal is to acquire the maximum knowledge out of the - Chinese: A1 experience and to be responsible of assisting with the ideation, Computer skills: Word, PP, Excel, Figma, planning and execution of objectives. GoogleAnalytics, Google Ads, Data Studio, SEM, SEO, Facebook ads, PacVue, Amazon Ads, Citrus Ads SKILLS • • • • Open minded Autonomous Resourceful Detail oriented • • • • Adaptable Good time management Team player Leader PROFESSIONAL EXPERIENCE Senior Account manager: Publicis Groupe - Bogotá, Colombia (07/2022 - Current) • Ecommerce search area, Target and Bed Bath and Beyond media investment hub • Supervision and team management • Management of campaigns to achieve desired Pacing and KPIs. • Analysis and reporting to deliver solutions that meets client’s needs • Projects to improve retailers online marketing strategy and identify opportunities to grow accounts Account manager: Publicis Groupe - Bogotá, Colombia (08/2021 – 07/2022) • Ecommerce search area, Samsung, Target and Bed Bath and Beyond media investment hub • Management of campaigns to achieve desired Pacing, KPIs and objectives • Optimization and implementation of campaigns and keyword strategy • Development of useful documents to optimize daily work (automated budget reports ASINs rules check, structure of tasks for onboardings) • Launch and follow up of products according to client’s agreement Entrepreneurship project: In Esclusiva - Bogotá, Colombia • Marketing specialist • Social media management • Development and optimization of ads performance • Development of website and SEO strategies Entrepreneurship Project: Amor a blanco y rojo - Bogotá, Colombia • Marketing specialist • Development of the quarterly marketing plan • Constant market research • Content design and social media management: Instagram and Facebook • Monthly KPIs analysis (05/2020 - 08/2021) (01/2020 - 05/2021) Intern at Techstyle Fashion Group - Barcelona, Spain • • • • • (03/2019 - 08/2019) Acquisition assistant EU Supported design and content teams during the video and banner creative process for 3 brands (Fabletics, Savage x fenty, JustFab) Designed and tested new ad copies and creatives across multiple Acquisition channels for 6 countries Constant analysis and optimization of ads performance Development of strategies to improve creatives, mainly for YouTube and Display Intern at Monitor CRM - Bogotá, Colombia • Assistant manager of marketing director • Market research and development of digital marketing campaigns • Development of customer retention strategies (06/2018 - 08/2018) Intern at The Ritz- Carlton, Abama hotel - Tenerife, Spain • Assistant manager of the Assistant Director of Rooms department • Assisted in the monthly P&L critique • preparation of the daily operations meeting • Cross- training in different departments (05/2017 - 07/2017) ACADEMIC EXPERIENCE CEI: Escuela de diseño - Madrid, España • Master in digital marketing (01/2021 - 06/2021) LCI Education - Bogota, Colombia • Visual Merchandising course (01/2020 - 02/2020) Toulouse business school - Barcelona, Spain • Bachelor in business management • Exchange semester DCU – Dublin city university o Specialized in marketing, economics and innovation (09/2016 - 08/2019) Gimnasio Del Norte high school - Bogota, Colombia IB school which allowed me to focus the last 2 years in business management (08/2013 to 06/2016)