Paola Feterman
HAIFA, ISRAEL
--LINKEDIN.COM/IN/PFETERMAN
Advanced relationship-building skills through the establishment, maintenance, and cultivation of dayto-day client rapport for the delivery of successful results.
Extended reporting experience for approximately thirty clients simultaneously – within the first five days
of the month in addition to quarterly and year-end reports. Creation of all formats for said reports, in
accordance to the client’s needs.
Experience in managing successful campaigns and marketing initiatives designed to increase revenue
and exposure.
PROFESSIONAL EXPERIENCE
Customer Success Manager VIDMATIC / WEBISABA, HAIFA [-]
Managing and building relationships with new and existing publisher accounts and enabling them to maximize
their video advertising revenue through SSP optimization. Analyzing weekly and monthly results and delivering
client status reports to identify potential areas of optimization and opportunities for growth. Monitoring
revenue trends and managing progress towards the team and company goals. Leading day to day
communication with publishers by providing them with assistance based on client retention, growth, and
satisfaction. Carrying out kick-off calls for implementation, launch, and optimization.
Account Manager KDS MEDIA, TEL AVIV [2017]
Main point of contact for publishers and advertisers of XML traffic. In charge of building strong, long-term
partner relationships and maintaining frequent contact as well as addressing queries effectively and in a timely
manner. Setting strategies for partners, considering their specific requirements. Optimization of processes to
increase traffic and improve ROI. Daily and monthly reporting on performance metrics as well as analysis of
campaigns’ effectiveness.
Administrative Professional MAGEN DAVID ASSOCIATION, GUATEMALA [2015]
Administration, management support, and problem solving of the organization. Monitoring, analyzing, and
visualizing cash flow and budgets. Coordination and implementation of office procedures and responsibility for
specific projects and tasks, as well as oversight and supervision of junior staff. Full written and oral
communication (phone and email), word processing and typing, editing, and presentation.
Campaign Manager ACS ADVERTISING / XEROX, GUATEMALA [2013 - 2015]
Negotiation, purchasing and monitoring of advertising space and airtime on behalf of different clients.
Monitoring processes through campaign and client reporting, including monthly, quarterly, and yearly spend
reports as well as ROI reports; analyzing the effectiveness of the campaign and using this data to visualize and
inform future campaigns and buys. Work and research across different media, including, but not limited to:
magazines, radio, internet, television, billboards, and cinema.
EDUCATION
SKILLS
Rafael Landívar University
Microsoft Office Suite
Strategic Analysis
Mac OS & Windows
Digital Advertising
Data & Metrics Analysis
Design & Photography
B.S. in Marketing and Advertising (Cum Laude)
LANGUAGES
Spanish – Mother Tongue
English – Mother Tongue
Hebrew - Conversational
