PAOLA ANDREA PEÑA
CASTILLO
ECONOMIST
--WWW.LINKEDIN.COM/IN/PAOANPECAS
PROFESSIONAL
PROFILE
Economist with digital marketing
experecience knowledge to provide an
analysis and data to generate strategy,
project management and decision
making. Bilingual, adaptability to
different scenarios and processes, work
under pressure, orientation to the
organized and systematic result.
EDUCATION
Year Bachelor in Economics.
Pontificia Universidad Javeriana
Bogotá - Colombia
July 2011- August 2017
Preschool, Primary and Secondary
School
Colegio Reuven Feuerstein.
December 2010.
LANGUAGE
Spanish Native language.
English C1.
French A2.
EXPERIENCE
Nespresso Nestlé Colombia
January 2019 – March 2020.
Performance Marketing Specialist
Develop, implement, and monitor online
marketing acquisition activities to drive
audience (visit and visitors) to Nespresso
digital touch points, generate & increase
online sales. As well as, generating online
camping to created quality traffic to
Nespresso Boutique’s in the country. With
the mission to own the path to purchase
(paid, owned an earned media) to drive
awareness, consideration and intent to buy.
Involving the main competences, which are:
*Stakeholder management: acting as a
trusted business partner, integrating
different teams with skills and experience
with comprehensive enterprise knowledge to
drive stakeholder’s alignment behind the
strategic goals of the business.
*Project management & flawless execution:
translate business objectives and company
purpose into projects that deliver consistent
and credible results. Channel/functionally
aligned plans, leading to outstanding
execution. Understand the business impact of
our initiatives and adjust actions accordingly.
PAOLA ANDREA PEÑA
CASTILLO
ECONOMIST
--WWW.LINKEDIN.COM/IN/PAOANPECAS
EXPERIENCE
Ariadna Colombia: August 2018 – December
2018.
Media Planner Jr
Working for the accounts of AM Resorts
Colombia and Decameron Americas. Creating
all the digital strategies for both brand
focusing on online performance. Through an
understanding of online consumers with a
follow-up of the budget and it´s roi.
Mindshare Colombia with Nestlé Colombian
Account: June 2017 – August 2018.
Active Planner.
Digital Planner for Nestlé Colombia account.
Working on the creation of strategies,
tactical scenarios according to the business
objectives of each brand. With an exhaustive
control of guidelines in all digital medias for
different Nestlé brands including Purina,
Milo, Child Nutrition and Nestlé
Institutional.
Mediacom Colombia: December 2016 –
June 2017.
Trainee: Trafficking & Reporting.
Trainee in the Digital Marketing area. To
take a comprehensive control of the
behavior of each of the campaigns to provide
beneficial results. Through data analysis and
report creation.
EXPERIENCE
Sitel Colombia: July 2015 –
Octuber 2016
Bilingual Agent for Comcast USA.
Technical support of internet, telephone
and television via telephone service.
SOFTWARE
Microsoft Office
Stata.
Matlab
Facebook Blue Print.
Certification in Google Adwords.
AdWords Display Advertising
Certification
INTERESTS
Marketing Digital.
Marketing Strategy.
Business Planning
Economic and Quantitative
Development.
