PAMELA SANTOS
Sao Paulo - Brazil
Mobile phone: --
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MAIN QUALIFICATIONS
High knowledge in digital media analysis, negotiation, planning, Labels
campaign management, social media and search. A very curious person,
organized, strategic thinker, quick learner, pro-active and with ability to
negotiate.
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EDUCATION BACKGROUND
Faculdade Cásper Líbero
Bachelor, Social Communication in Advertising
From 2005 to 2008
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LANGUAGE AND SKILLS
Portuguese: Native
English: Advanced
Spanish: Intermediate
Proficient user in MS Office (Excel, Word and Power Point)
Google Analytics, DFP, DSM, Sales Force
ComScore Tools
Grupo Mídia (Brazilian Institute of Media): Media Concepts, Digital Media
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PROFESSIONAL EXPERIENCE
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Spotify Brazil
Since September 2016
Account Executive – Labels (Sony Music, Warner Music, UMG and local artists)
and brands as McDonald’s, AB InBev, Volkswagen, etc.
Responsible for manage the sales initiatives for Labels and agencies and
advertisers in Brazil. Focus on retain the clients through of understanding of
labels and brands goals, KPIs and needs to offer relevant proposals in terms of
media delivery, analyzing all the campaigns to bring insights.
Define strategy and revenue opportunities, meet clients (Labels team,
agencies and advertisers) to pitch about Spotify audience, delivery and tools.
Working with different teams (Traffic Team, Content Team, Artists and Label
Services Team).
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Unilever Brazil
From October 2013 to September 2016
Digital Media Coordinator – All Unilever brands
Media negotiation, management of campaigns (display and mobile).
Development and analysis detailed reporting of campaigns to provide
analysis of key metrics and trends.
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J. Walter Thompson - International advertising agency
From July 2012 to September 2013
Digital Media Planner - Clients: Shell and Coca-Cola
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Cadastra Search Engine Marketing
From December 2011 to July 2012
Media Analyst (focus on ROI) – Clients: Brazilian Retail Companies
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Grupo Máquina de Vendas
From February 2011 to December 2011
Marketing Analyst (focus on ROI)
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Ogilvy & Mather – International advertising and Marketing agency
From February 2008 to April 2010
Media Assistant (Online and Offline Media) - Client IBM Brazil
