Pamela Cagle

Pamela Cagle Murfreesboro, 37128, USA,-, Email:-Social: LinkedIn Writing Samples: Portfolio Healthcare Technology Writer | SEO Content Design Expert with Clinical Background I am a healthcare technology writer with over 10 years of content writing experience and 20+ years in clinical nursing and patient education. Understanding the challenges faced in healthcare helps me craft compelling B2B content that drives sales and conversions for SaaS, FinTech, and EHR industry leaders. My work reaches over 15 million monthly readers and combines healthcare knowledge with tech-savvy storytelling. I develop strategic consumer-facing editorial content for innovative brands like AARP The Magazine, VKTR, Ezra, CareCredit, and WellU. My unique perspective as a clinical professional lends credibility to my words and builds trust with readers. Certifications Google Digital Marketing & Ecommerce Professional Certificate (2023) Google Ads Measurement Certification (2024) Google Analytics 4 Certification (2024) HubSpot Content Marketing Certification (2024) Work Experience Sep 2020 – Present Senior Writer for Major Brands, CareCredit Synchrony Bank Nashville (Remote) ● Author articles for publication on WellU, achieving 15 million monthly page views. ● Develop comprehensive long-form B2B content for CareCredit, a leading patient fintech solution. ● Adhere to CareCredit's branded style guide to ensure brand consistency. ● Implement best practices for SEO to enhance content visibility. ● Collaborate effectively with program and project managers ● Interview subject matter experts to ensure accuracy and relevance. ● Contribute to content strategy and ideation processes to drive engagement. Oct 2019 – Present Writer and Content Project Manager, Growth Machine Nashville (Remote) ● Developed SEO-optimized, long-form technical content for B2B (SaaS) and B2C healthcare clients. ● Managed multiple editorial calendars, conducted keyword research, and analyzed content performance. ● Copywrote high-performance web pages, email campaigns, social media posts, and funnel content and performed copyediting. ● Executed strategic initiatives informed by industry trends. ● Evaluated ongoing business needs to enhance content relevance. ● Crafted clear, concise, and impactful messaging for various audiences. ● Presented at key meetings, providing updates and facilitating kick-off consulting. ● Created and administered projects using ASANA and Kanban methodologies. Dec 2022 – Dec 2024 Feature Writer, VKTR Nashville (Remote) ● Managed competing deadlines and created multiple articles monthly. ● Participated in team meetings. ● Covered the impact of AI on the healthcare, education, and marketing sectors. ● Researched and crafted publication-ready long-form content following the AP Style guide. ● Created companion social media posts and follow-ups to boost engagement across multiple channels. Nov 2022 – Jun 2023 Fractional Head of Content Operations, Revero Health Nashville (Remote) ● Created a style guide to establish tone and style for this healthcare startup. ● ● ● ● ● ● Oversaw all in-app content on Revero Health's application, ensuring alignment with brand voice and tone. Created a patient-facing content library consisting of over 500 medically-reviewed articles. Led a team of 10 writers and creative teams to generate, execute, and refine innovative content ideas that resonate with the audience. Managed day-to-day program operations, including payroll of 180,000 per month, overtime, coordinating time off, and training. Managed IT projects on GitHub and with in-house IT engineers. Transitioned from project management to product management, leading to the launch phase to ensure seamless execution and product integration. Feb 2015 – Oct 2019 Digital Marketing Associate and SEO Copywriter, Business Marketing Engine Birmingham (Remote) ● Managed marketing budgets totaling $750,000. ● I specialize in web content writing, SEO optimization, and social media management. ● Increased ROI for key accounts by 22%. ● Managed content marketing strategies for ten accounts. ● Leveraged digital media to drive brand awareness and customer acquisition. ● Collaborated with cross-functional teams to develop, implement, and analyze marketing campaigns. Jan 1993 – Jan 2015 Healthcare, Various Clinical Institutions Alabama, Tennessee, and Colorado ● Served as a registered nurse in acute care and intensive care environments. ● Developed and wrote policy and procedure. ● Initiated patient education and at-home follow-up programs using HEDIS and other outcome measures. Education Mar 1990 – Jun 1993 Wallace State College ADN, Registered Nursing Hanceville, Alabama, USA GPA 3.68 Jan 2005 – 2007 Colorado Technical University BS, Business Administration Colorado Springs, USA GPA 3.97 Skills SEO Content Design HTML CSS Copywriting Content Strategy Social Media Blogging Independent and Market Research Digital Media Creation Content Marketing Email Marketing PPC Advertising Google Analytics Marketing Automation Brand Management Project Management Stakeholder Communication Interviewing Problem-Solving Resource Allocation Risk Management Team Leadership Budget Management