PALESA MOFOKENG
Biochemistry
Cell:- Email:-PROFESSIONAL SUMMARY:
A recent graduate with a strong foundation in digital marketing principles gained from short
courses, I am enthusiastic about launching my career in digital marketing. My education has
equipped me with knowledge in social media management, SEO, and email marketing. I
possess excellent communication, active listening skills, and a strong desire to learn and grow
in the field. I am eager to contribute my creativity, analytical mindset, and dedication to
achieving results to a dynamic digital marketing team.
WORK EXPERIENCE:
Sandoz
Sandoz learnership | February 2023 - December 2023
Pharmaceutical Sales Representation learnership
Worked in various portfolio like cardiovascular system and central nervous system.
Momola Farming
Farming | December 2022- December 2022
Plant production in Maize
SABC 1
Campaign Influencer | November 2022 - December 2022
Tasked to post a reel that will hype up the festive season
Oxford.ish
Tutor | March 2021- September 2022
Played a leadership role by tutoring Grade 11 and 12
Physics
Moritelo Skin Care
Brand Influencer | November 2021-June 2021
Helped with the marketing of the brand after it was
launched.
Reviewed the skin products for a TV audience
Studios@Burnett
Brand ambassador| January 2019- September 2020
Tasked with showcasing the rooms in building for
prospective students/tenants.
Tasked with advertising and marketing the building.
Tasked to enroll students and helping them sign their
contract.
EDUCATION:
University of Pretoria | Completed 2023
BSc Biochemistry
Staatspresident Hoerskool C.R Swart | Completed 2014
National Senior Certificate
SKILLS:
• Digital Marketing Skills:
• Social media management
• Search engine optimization (SEO)
• Email marketing campaigns
• Content creation and management
• Data analysis and reporting
• Digital advertising strategies
• Communication and Listening Skills:
• Excellent verbal and written communication abilities
• Active listening skills to understand client and audience needs
• Ability to convey complex ideas clearly and concisely
• Strong interpersonal skills for effective team collaboration
• Content Management:
• Attention to detail and extreme care for content quality
• Content strategy development
• Content optimization for different platforms and audiences
• Content creation
• Analytical Skills:
• Data analysis to track campaign performance and ROI
• Ability to interpret analytics data to make informed marketing decisions
• Tech Savvy:
• Proficiency with digital marketing tools and platforms (e.g., Google Analytics, SEO tools,
email marketing software, social media management tools)
• Basic understanding of HTML/CSS and web analytics
• Adaptability and Learning Agility:
• Ability to adapt to new technologies and trends in digital marketing
• Continuous learning mindset to stay updated with industry changes
• Flexibility to adjust strategies based on data and market insights