Paksi Jati Mulyono

Paksi Jati Mulyono Whatsapp: - |-Linkedin | Portfolio About Me A seasoned digital marketing professional guided by strong ethical principles. In my journey, I've mastered SEO and WordPress development at Sintesa Digital Marketing School, earning a Social Media Marketing Certification from the United States Department of State. Founder of a web development company in Pontianak, I've assisted 30+ businesses in web development and SEO. Currently enrolled in the Revou Full Stack Digital Marketing program, I'm refining skills in planning, organic/paid strategies, content marketing, and CRM. My expertise extends to analytics, SEO, web development, and paid advertising, complemented by soft skills in creativity, analytical thinking, marketing strategy, and team collaboration. What sets me apart is not just proficiency, but a values-driven approach. I prioritize ethical practices, community impact, and expertise. My commitment to continuous learning, from local endeavors to a comprehensive program, ensures I bring a fresh and informed perspective to every digital marketing challenge. I am ready to contribute my unique blend of skills and values to elevate your team's success. Working Experiences Managing Director, Borneo Channel (Aug, 2018 – Present) ● Collaborated with local businesses on Kalimantan Barat to be present in the digital environment by providing web dev and SEO service. ● Developed the day-to-day operations of a business, managing personnel, and carrying out other human resources duties, and ensuring the organization meets its goals. ● Successfully lead the team managing more than 30 Web Dev, SEO and SMO Projects on Kalimantan Barat. Here are some of the clients: Satuan Brimob Polda Kalbar (Web Development), Kantor Imigrasi Sanggau (Web Development), REDD Plus Kalbar (Web Development), BBPOM Pontianak (Web Development), LINK-AR Borneo (Web Development), Bara Fotografi (Web Development & SEO), Undangan Kite (Web Development), ect. Web Development & Social Media Management, The W Clinic Burwood (January 2024-Present) ● Developed professional, SEO friendly & seamless organization profile website that passed Core Web Vitals Assessment for Mobile & Web using Wordpress. ● Implemented valid tracking setting for Pixel & G ads conversion using Google Tag Manager for Google Ads & Meta Ads preparation. ● Developed Instagram content planning for SMO for a 2 months period. Web Development & Social Media Management, PT. Tenaga Oriental Persada (December 2023- Present) ● Generated the VP & USP of the product for the marketing purposes. ● Developed professional, SEO friendly & seamless organization profile website that passed Core Web Vitals Assessment for Mobile & Web using Wordpress. ● Implemented valid tracking setting for Pixel & G ads conversion using Google Tag Manager for Google Ads & Meta Ads preparation. ● Developed Instagram content planning for SMO for a 3 months period. Performance Marketing Associate, Bagoes Laundry (November 2023) ● Actively contributed to running Google ads and Meta Ads, throughout the RevoU performance project. ● Successfully decreased avg 72% Cost per Lead (CPL) through campaign optimizations. ● Managed campaign performance by data analysis, generating reports, and implementing optimization strategies to maximize lead generation. ● Developed insightful report decks to communicate campaign performance and provide actionable recommendations effectively. Social Media Management, Artha Kopitiam Pontianak (November 2023-Present) ● Generated the VP & USP for the Coffee Shop Branding for marketing purposes ● Developed Instagram content planning for SMO and gained 700 followers in a 2 month period. ● Conducted Instagram Ads for Grand Opening and Brand activation by decreasing CPM for 40% and more than 200 visitors attended the grand opening day. Web Development, Wokin Indonesia (November 2022) ● Generated the VP & USP of the product for the marketing purposes. ● Developed professional, SEO friendly & seamless profile website that passed Core Web Vitals Assessment for Mobile & Web using Wordpress. ● Implemented valid tracking setting for Pixel & G ads conversion using Google Tag Manager for paid ads preparation. ● Generated avg 300 visitor/month from SEO & Paid campaign in the last 3 months Web Development Project Manager, Kantor Imigrasi Sanggau (July 2022) ● Collaborated to translate client’s need regarding the institution goal to technical goal and instruction for the development team. ● Monitoring and evaluating development progress and results according to the client’s feedback. ● Developed the visual design plan and copywriting style, resulting in a reduction of bounce rate by 5% after a 3 month period of testing. ● The Project was nominated as 3rd place on National immigration innovation on technology information for the public. Web Development Project Manager, Sat Brimob Polda Kalbar (November 2021) ● Collaborated to translate client’s need regarding the institution goal to technical goal and instruction for the development team. ● Monitoring and evaluating development progress and results according to the client’s feedback. ● Optimized web performance based on Google Page Speed Insight. ● Developed the visual design plan and copywriting style, resulting in a reduction of bounce rate by 3% after a 3 month period of testing. The website is approved by clients and operates to serve the community. Web Development Project Manager, BBPOM Pontianak (Aug 2020) ● Collaborated to translate client’s need regarding the institution goal to technical goal and instruction for the development team. ● Monitoring and evaluating development progress and results according to the client’s feedback. ● Developed the working Barcode scan and manual number input for sample checking progress. PROMOTION STAFF, Tribun Pontianak (July, 2015 – June, 2016) ● Responsible for company and partnership promotional and marketing events as event lead. Leading more than 5 Big regional events on Kalimantan Barat. Here are some of the events: 1. Responsible as Promotional Team at Tribun Fun Walk-, Successfully gathering more that 15.000 people in the GOR Pangsuma area for a fun walk and customer activation event. 2. Successfully achieved KPI 3 consecutive months by helding min 3 events each month. Education RevoU Nov, 2023 – Jan, 2024 Full Stack Digital Marketing RevoU is an Online Academy that prepares students across Indonesia for most in-demand tech jobs. Community College Initiative Program Grant by US Dept of State (Kirkwood Community College, IOWA, USA) July, 2017 – July, 2018 Social Media Marketing Certification CCIP is an exchange program grant by the US Dept of state with various certification programs. Sintesa Academy July, 2016 – June, 2017 Search Engine Optimization & Wordpress Sintesa Academy is a 1 year course that focuses on Business (entrepreneurship) and Religious Value. Tanjungpura University GPA: 3.23 English Teaching and Education Nov, 2010 – July, 2015 Organization Experiences HRD Manager, ESA FKIP UNTAN ● Helding activities to improve the skill and knowledge of members. 2011 - 2013 Manager Media, Forum Alumni Amerika Serikat Khatulistiwa ● Managing social media organic and event publication. 2023 - Now Additional Information Skills: Paid Ads (Meta & G Ads), SEO (Google Console, Ahrefs, Screaming Frog, Content Creation), Marketing Analytics (Google Analytics, Google Data Studio), Web Development (Wordpress), Photo editing (Photoshop), Project Manager (Digital Marketing Planning & Management) Certification: 1. Become SEO Expert, Issued by Linkedin Date of Issue: Dec 2021 2. Digital Marketing Certificate, Issued by Kirkwood Community College Date of Issue: July 2018 3. Full Stack Digital Marketing, Issued by Revou Date of Issue: Jan 2024