Paksi Jati Mulyono

Januari 2024 Digital Marketing Portfolio SEO | WEB DEVELOPMENT | PERFORMANCE MARKETING | PROJECT MANAGER By Paksi J Mulyono - Paksi J Mulyono- about me Paksi J Mulyono A digital marketing enthusiast who loves to improve and learn! Embarked on my digital marketing journey at Sintesa Digital Marketing School, mastering SEO and WordPress development in 2016. Earned a Social Media Marketing Certification through the US Department of State's program in-. Founded a local web development company in Pontianak in 2018, assisting 30+ businesses with web development and SEO. Currently enrolled in the Revou Full Stack Digital Marketing program -), refining skills in digital marketing planning, organic and paid strategies, content marketing, and CRM. SEO | WEB DEVELOPMENT | PERFORMANCE MARKETING | PROJECT MANAGEMENT PORTOFOLIO Committed to leveraging digital marketing for impactful contributions, my story reflects dedication, expertise, and continuous growth in this dynamic field. Education 1 RevoU 2 Kirkwood Community College 3 Tanjungpura University WorkingExperience 1 Full Stack Digital Marketing -) Social Media Marketing Ceritification -) English Teaching and Education -) 2 Borcha Digital Marketing Agency Managing Director (2018-Present) Overseeing the day-to-day operations of a business, managing personnel, and carrying out other human resources duties, and ensuring the organization meets its goals. Creating start to end of Standart Operational Procedure for Web development starting from offer making and dealing, to product finishining. Successfully leading the team managing more than 30 Web Dev, SEO and SMO Projects on Kalimantan Barat. Tribun Pontianak Promotion Staff -) Responsible for company and partnership promotional and marketing event as event lead. Leading more than 5 Big regional event on Kalimantan Barat. Skills& Tools (Google Ads & Meta) Analytics (Screaming Frog, Ahrefs, GSC) Web & Landing Page Creation Digital Marketing Portfolio Performance Marketing View Projects Organic Marketing View Projects Website Creation View Projects Notable Projects February 2024 Performance Marketing Portfolio 1 Bara Fotografi - Meta Ads 2 Artha Kopitiam - Meta Ads 3 4 Studio and photography service located on Pontianak, Kalimantan Barat. Offering different types of service ranging from studio photo, wedding, graduation, maternity, etc. a Artha kopitiam is a coffee shop located on Pontianak, kalimantan Barat, with old school rustic 90's theme. Tahap Coffee - Meta Ads Tahap Coffee is a newly opened coffee shop located on Pontianak, kalimantan Barat, offering differeny types of westerns style food and beverages. Bagoes Clean - Meta & Google Ads Bagoes clean is a dummy online laundry business as the part of RevoU Bootcamp group project where student learn hand-on project with real budget spending on perfromance marketing (Meta & Google ads). Performance Marketing Portfolio Bara Fotografi - Meta Ads (2019 - Now) Studio and photography service located on Pontianak, Kalimantan Barat. Offering different types of service ranging from studio photo, wedding, graduation, maternity, etc. a Objectives: Increase Leads on certain calendar momentum (Holiday & graduation) My Scope Work: (Project Manager & Technical) Developed Wordpress site, creating homepage & landing page for the service. Optimized web performance based on Google Page Speed Insight & Ads Result. Campaign setup on Meta Dashboard & Pixel. Created Ad & Copywriting. Monitored, Analyzed & Optimized the Campaign. Result: Created responsive web on desktop & mobile. Passed Core Web Vitals Assessment for Mobile & Web. Generated 1200 visitor for past 3 months from Meta Ads. Optimized the ads copy by using video ads to decrease CPC by 6% and increase CTR by 0,2%. Generated 110 leads for past 3 months with 10% CPL decreased compared to previous 3 moths from Meta Ads by optimizing LP. Website Creation Ads & Analytics Loka Artha - Meta Ads (Dec 2023 - Now) Artha kopitiam is a coffee shop located on Pontianak, kalimantan Barat, with old school rustic 90's theme. Objectives: Increase awareness for new brand. Increase promo awareness & claim. My Scope Work: (Performance) Audience research (interest, behavior, demographic) Campaign setup on Meta Dashboard & Pixel. Created Ad guidelines & Copywriting. Monitored, Analyzed & Optimized the Campaign. Result: Gained 2000 followers on 3 months. Collaborated with “Aldi Taher” to create grand opening content inviting people to come. It reach 120K views in total. Created grand opening events with more than 200 visitor on the 1st day. Increased promo claim by 20% on bundling menu & breakfast promo using ads awareness campaign. Ads Performance Marketing Portfolio Tahap Coffee - Meta Ads (Dec 2023 - Now) Tahap Coffee is a newly opened coffee shop located on Pontianak, kalimantan Barat, offering differeny types of westerns style food and beverages. Objectives: Increase awareness for new brand. Increase location information request on GMap My Scope Work: (Project Manager & Technical) Developed Wordpress site, creating homepage & landing page for the service. Optimized web performance based on Google Page Speed Insight & Ads Result. Campaign setup on Meta Dashboard & Pixel. Created Ad & Copywriting. Monitored, Analyzed & Optimized the Campaign. Result: Created responsive web on desktop & mobile. Passed Core Web Vitals Assessment for Mobile & Web. Gained 1200 followers on 2 months. Increased location information request by 100% by traffic ads campaign using profile video. Increased promo claim by 10% on student & breakfast promo using ads awareness campaign. Website Creation Bagoes Clean - Meta & Google Ads (Nov - Jan 2024) Bagoes clean is a dummy online laundry business as the part of RevoU Bootcamp group project where student learn hand-on project with real budget spending on perfromance marketing (Meta & Google ads). Objectives: Generate high quality leads (Laundry membership) My Scope Work: (Project Manager & Techical) Create Media Plan & Budgeting Meta: Audience research (interest, behavior, demographic) Campaign setup on Meta Dashboard & Pixel. Created Ad guidelines & Copywriting for A/B testing. Monitored, Analyzed & Optimized the Campaign & Landing Page. Google Ads: Keyword research & grouping Created Ads Copy & Assets Planned bidding strategy Monitored, Analyzed & Optimized the Campaign & Landing Page. Result: Led a successful Meta Ads campaign, optimizing audience targeting and creative elements through effective A/B testing. Achieved a 200% increase in leads with a 60% reduction in Cost Per Lead (CPL). Achieved a 180% increase in leads on Google Ads through effective keyword strategies, resulting in a 50% reduction in Cost Per Lead (CPL). Top-performing group project assignment and achieved 2nd position in competition. Ads & Analytics Ads February 2024 Organic Marketing Portfolio (SEO & Social Media Organic) Notable Projects 1 2 3 Borneo Channel - SEO & SMO Borneo Channel is Web Dev Service located on Pontianak, Kalimantan Barat. Focusing on helping local business to present on SERP by Web creation service. Bara Fotografi - SEO Studio and photography service located on Pontianak, Kalimantan Barat. Offering different types of service ranging from studio photo, wedding, graduation, maternity, etc. a Daveburroughs - SEO Blog Website that talks and review about “MADE in USA Products”, Home necessities and Amazon affiliate marketing. Organic MarketingPortfolio Borneo Channel - SEO & SMO Borneo Channel is Web Dev Service located on Pontianak, Kalimantan Barat. Focusing on helping local business to present on SERP by Web creation service. Objectives: Increase brand awareness on social media (instagram) My Scope Work: Lead the team identifying the VP & USP Instagram content planning. Competitor research Created engaging content & copywriting. Objectives: Driving organic traffic related to business goal “Jasa Pembuatan Website Pontianak” grouped keyword. My Scope Work: (Project Manager & Technical) Developed Wordpress site, creating homepage & landing page for the service. Optimized web performance based on Google Page Speed Insight. Keyword research & Grouping related to “Jasa Pembuatan Website Pontianak” & Web service: Informational & transactional related keywords. Monitored, Analyzed & Optimized the Campaign. Lead team to create 100+ post SEO optimized article Result: Result: Passed Core Web Vitals Assessment for Mobile & Web Ranks on to 3 SERP on Keyord Jasa Pembuatan Website Pontianak. Generated regular high-quality lead each month from organic search. Generated 45.000 visitor for past 3 months from all related keywords from blog posts. Website Creation Created VP & USP to guide marketing content and activities. Created complete content plan for each month period. Increased engagement rate for 50% & profile visit for 30% compared to last 3 months. Organic MarketingPortfolio Bara Fotografi - SEO Daveburroughs - SEO Studio and photography service located on Pontianak, Kalimantan Barat. Offering different types of service ranging from studio photo, wedding, graduation, maternity, etc. a Objectives: Driving organic traffic related to business goal “studio foto pontianak” grouped keyword. My Scope Work: Developed Wordpress site, creating homepage & landing page for the service. Optimized web performance based on Google Page Speed Insight. Keyword research & Grouping related to “studio foto pontianak”: Informational & transactional related keywords. Monitored, Analyzed & Optimized the Campaign. Google Bussines Profile Optimization for local SEO Result: Passed Core Web Vitals Assessment for Mobile & Web Rank on to 3 SERP on Studio Foto Pontianak generating 6120 visitor for past 3 months. Generate 450 leads for past 3 months. Rank on top list of the Google Business. Website Creation Blog Website that talks and review about “MADE in USA Products”, Home necessities and Amazon affiliate marketing. Objectives: Driving organic traffic related to business goal “Made in USA” grouped keyword. My Scope Work: (Project Manager & Technical) Developed Wordpress site, creating homepage & landing page for the service. Optimized web performance based on Google Page Speed Insight & Ads Result. Keyword research & Grouping related to “Made in USA” Informational & transactional related keywords. Monitored, Analyzed & Optimized the Campaign. Lead team to create 200+ post SEO optimized article Result: Passed Core Web Vitals Assessment for Mobile & Web Generated 81K total click for past 8 months. Rank on top search on multiple keyword terms. Website Creation Website Creation Portfolio 1 2 3 4 REDD+ Kalbar This institution assists the West Kalimantan Provincial Government in developing action plans and strategies to reduce greenhouse gas emissions, especially from the deforestation and forest and peatland degradation sectors. BBPOM Pontianak The Pontianak branch of BBPOM is a specialized unit under the Food and Drug Supervisory Agency, handling specific operational and supporting tasks in drug and food control. Sat Brimob Polda Kalbar Sat Brimob Polda Kalbar, an elite police unit, handles high-intensity security threats such as terrorism, riots, organized crime, and disaster-related search and rescue operations. Sanggau Imigration Office TPI Sanggau Class II Immigration Office is a government agency in Indonesia which is responsible for managing immigration administration in the Sanggau Immigration Office Work Area, West Kalimantan. 5 6 7 8 ( Web & Landingpage Creation) Link-Ar Borneo Link-AR Borneo, established on April 2, 2009, is an NGO dedicated to advocating for solutions to the control of land, forests, and natural resources by the extractive industry. Wokin Indonesia WOKIN provides a wide range of tools in stock for every job. Our products always comply with international standards such as ISO, DIN, or other international standards. The W Clinic The W clinic is offering a range of comprehensive dental and optometry services in Burwood, Sydney Australia. PT. Tenaga Oriental Persada PT Tenaga oriental persada is official distributor of the ALDERON brand in Kalimantan, a brand recognized globally for innovation and high quality in the roofing industry. january 2024 Portofolio digital marketing Web Development(2019) REDD+ Kalbar This institution assists the West Kalimantan Provincial Government in developing action plans and strategies to reduce greenhouse gas emissions, especially from the deforestation and forest and peatland degradation sectors. Objectives: Creating professional, engaging & seamless organization profile website. Displaying data in form of mapping with pop up data. My Scope Work: (Project Manager) Translating client’s need regarding to the institution goal to technical goal and instruction for programmer team. Facilitating any feedback from clients side. Monitoring and evaluating development progress and result. Visit Website Result: Creating seamless and professional looks web for international institution Complete WEBGIZ that can provide detailed data on more than parameter for each region on Kalimantan Barat. The web is approved by the donor provider from under2 coalition organization. Website Creation january 2024 Portofolio digital marketing Web Development (2020) BBPOM Pontianak The Center for Drug and Food Control (BBPOM) in Pontianak is an Implementation Unit (UPT) of the Food and Drug Supervisory Agency which carries out certain operational technical tasks and/or certain supporting technical tasks in the field of drug and food control with a range of responsibilities. Objectives: Creating professional, engaging & seamless organization profile website. Creating tracking system for food and drug sample for testing. Allow clients to check the progress of their sample results. My Scope Work: (Project Manager) Translating client’s need regarding to the institution goal to technical goal and instruction for programmer team. Facilitating any feedback from clients side. Monitoring and evaluating development progress and result. Result: Visit Website Seamless and professional looks web for international institution Working Barcode scan and manual number input for sample checking progress. Approved by clients and operating to serve the community. Website Creation Design january 2024 Portofolio digital marketing Web Development (2021) Sat Brimob Polda Kalbar Sat Brimob Polda Kalbar, as an elite National Police unit, is tasked with dealing with high-intensity security and social security threats. Tasked with handling high-intensity security and social security disturbances, terrorism, riots/riots, organized crime involving firearms and explosives, SAR due to disasters or other disturbances together with domestic implementing elements, Objectives: Creating professional, engaging & seamless organization profile website. Responsive design for desktop & mobile. My Scope Work: (Project Manager & Technical) Translating client’s need regarding to the institution goal to technical goal and instruction for programmer team. Facilitating any feedback from clients side. Monitoring and evaluating development progress and result. Setup Wordpress site, creating homepage & landing page for the service Optimizing web performance based on Google Page Speed Insight. Leading team for Visual Design & Copywriting Visit Website Result: Website Creation Design Seamless and professional looks web for international institution Approved by clients and operating to serve the community. january 2024 Portofolio digital marketing Web Development (2021) Kantor Imigrasi Sanggau TPI Sanggau Class II Immigration Office is a government agency in Indonesia which is responsible for managing immigration administration in the Sanggau Immigration Office Work Area, West Kalimantan. Objectives: Creating professional, engaging & seamless organization profile website. Responsive design for desktop & mobile. My Scope Work: (Project Manager) Translating client’s need regarding to the institution goal to technical goal and instruction for programmer team. Facilitating any feedback from clients side. Monitoring and evaluating development progress and result. Setup Wordpress site, creating homepage & landing page for the service Result: Visit Website Seamless and professional looks web for international institution Approved by clients and operating to serve the community. Nominated as 3rd place on National immigration innovation on technology information for public. Website Creation Design january 2024 Portofolio digital marketing Web Development (2021) Link-AR Kalbar Link-AR Borneo is a non-governmental organization that was founded on April 2 2009. It was founded to advocate for answers to the massive issue of control of land, forests and the natural resources above and contained therein by the extractive industry. Objectives: Creating professional, engaging & seamless organization profile website. Responsive design for desktop & mobile. My Scope Work: (Project Manager & Technical) Translating client’s need regarding to the institution goal to technical goal and instruction for programmer team. Facilitating any feedback from clients side. Monitoring and evaluating development progress and result. Setup Wordpress site, creating homepage & landing page for the service Planning the Visual Design & Copywriting Visit Website Result: Seamless and professional looks web for international institution Responsive mobile & desktop design. Approved by clients and operating to serve the community. Website Creation Design january 2024 Portofolio digital marketing Web Development (2022) Wokin Indonesia WOKIN provides a wide range of tools in stock for every job. Our products always comply with international standards such as ISO, DIN, or other international standards. Objectives: Creating professional, engaging & seamless organization profile website. Responsive design for desktop & mobile. Marketplace for products My Scope Work: (Project Manager) Setup Wordpress site, creating homepage & landing page for the service Optimizing web performance based on Google Page Speed Insight. Leading team for Visual Design & Copywriting Keyword research related to “perkakas/tools”: Informational & transactional related keywords. Google Business Profile Optimization for local SEO Leading team on technical wedding web creation. Visit Website Result: Passed Core Web Vitals Assessment for Mobile & Web Responsive mobile & desktop design. Creating SEO optimized articles & Product input on Marketplace. SEO & Analytics Website Creation january 2024 Portofolio digital marketing Web Development, SMO & Ads(Dec 2022) The W Clinic The W clinic is offering a range of comprehensive dental and optometry services in Burwood, Sydney Australia. Objectives: Creating professional, engaging & seamless organization profile website. Creating form & thank you page for appointment as lead trigger. Preparing web for Ads Campaigns (G ads & Meta ads) My Scope Work: (Project Manager & Technical) Setup Wordpress site, creating homepage & landing page for the service Optimizing web performance based on Google Page Speed Insight. Visual Design & Copywriting Tracking setting for Pixel & G ads conversion. Keyword research & grouping of related term around “Dental Clinic on Burwood” Instagram Content planning & creation. Visit Website Result: SEO & Analytics Website Creation Design Passed Core Web Vitals Assessment for Mobile & Web Valid conversion tracking for G ads & meta Approved by clients and operating to serve the community. Ready web for ads campaign. january 2024 Portofolio digital marketing Web Development, SMO & Ads(Dec 2023) PT Tenaga Oriental Persada PT Tenaga oriental persada is official distributor of the ALDERON brand in Kalimantan, a brand recognized globally for innovation and high quality in the roofing industry. Objectives: Creating professional, engaging & seamless organization profile website. Creating products landing page. Creating form & thank you page for lead trigger. Preparing web for Ads Campaigns (G ads & Meta ads) My Scope Work: (Project Manager) Setup Wordpress site, creating homepage & landing page for the service Optimizing web performance based on Google Page Speed Insight. Visual Design & Copywriting Tracking setting for Pixel & G ads conversion. Keyword research & grouping of related term around “Atap Alderon” on different city on Kalimantan. Instagram Content planning & creation. Visit Website Result: Passed Core Web Vitals Assessment for Mobile & Web Valid conversion tracking for G ads & meta Approved by clients and operating to serve the community. Ready web for ads campaign. SEO & Analytics Website Creation Let’s Work Together! SEO | WEB DEVELOPMENT | PERFORMANCE MARKETING | PROJECT MANAGER Paksi J Mulyono - Paksi J Mulyono-