WORK EXPERIENCE
X5 STUDIOS | CREATiVE DIRECTOR & PRINCIPAL
Miami, FL | February 2005 - April 2021
In c ha rg e o f c r eat i ve d i r ec t i o n b usi ness d evel o p m ent , d esi g n, m anag em ent o f te a m s .
M anaged a t eam o f up t o 5 p eo p l e w i t hi n t he st ud i o . S uc c essf ul l y m anag ed , co - o w n e d a n d
coordi nat ed g r ap hi c d esi g n, w eb d esi g n, ad ver t i si ng , and vi d eo p r o jec t s f r o m co n ce p t th r o u g h
com pl et i o n. W o r k ed c l o sel y w i t h c l i ent s t o c reat e vi si o n, c o nc ei ve d esi g ns, an d co n s i s te n tl y
Pablo
Fassari
CREATIVE DIRECTOR
ADVERTISING MARKETER
SOCIAL MEDIA MARKETER
WEB DESIGNER/DEVELOPER
PHOTOGRAPHER
VIDEOGRAPHER
meet d ead l i nes and r eq ui r em ent s. Ef f ec t i vel y b ui l t , m o t i vat ed , and d i r ec t ed d e s i g n a n d
produ c t i o n t eam s. Co o r d i nat ed f reel anc e d esi g ners, c o nsul t ant s and vend o r s to m e e t a l l
projec t req ui r em ent s. Cr eat ed and c o nd uc t ed hi g hl y p ersuasi ve sal es and m a r k e ti n g
present at i o ns. Exp ert l y c o nvert f eat ures t o b enefit s t o ac hi eve c l i ent o b j ec t i ve s . M a n a g e d a l l
operati o nal , st r at eg i c , financ i al , q uo t e/ b i d , st af fing , and ad m i ni st r at i ve f unc t i o n s .
Key Ac hi e ve m e nts :
- Suc c essf ul l y c o m p l et ed and o b t ai ned new c l i ent p r o jec t s, m o st l y i nc l ud i ng F o r tu n e 5 0 0
clients, as w el l as sm al l t o m ed i um si z ed b usi nesses al i k e.
- Provi d ed d esi g n and d evel o p m ent f o r m i l l i o n- d o l l ar c o rp o r at e c o nt rac t s und e r e x tr e m e l y
tight dead l i nes.
- Establ i shed t rust i ng and l ast i ng r el at i o nshi p s w i t h k ey c l i ent s, d esi g ner s, an d v e n d o r s .
V-LINK SOLUTIONS | CREATIVE DIRECTOR
Fort Lauderdale, FL | June 2003 - January 2005
PROFILE
Managed a team of 4 creatives. Created branding theme for 6 companies under the V-Link
umbrella, and graphics for marketing and sales presentations, training videos as well as
Ne w Y o r k C i t y na tive w ith
developed several corporate websites for the business. Worked in concert with the marketing
2 5 + y e a r s o f wo r k exper ience.
department to execute goals and vision. Successfully translated subject matter into concrete
B F A i n C o mmu n i c a tion Desig n
design for newsletters, promotional materials, branding, general design and sales collateral.
& M i n o r i n Ad v e r tising
Participated in team effort to produce streamlined production of policy manuals and educational materials for newly hired employees and freelance designers. Worked with vendors, and
CONTACT--
coordinated all trade show creative, management and orchestration.
BARTON G | SENIOR GRAPHIC DESIGNER
Miami, FL | December 2002 - May 2003
Succe ssf ul l y t ransl at ed sub jec t m at t er i nt o c o nc ret e d esi g n f o r new sl et t er s, pr o m o ti o n a l
mater i al s and sal es c o l l at eral . Creat ed d esi g n t hem e and g r ap hi c s f o r m ark et i n g a n d s a l e s
present at i o ns, t r ai ni ng vi d eo s and c o rp o r at e w eb si t es. P ar t i c i p at ed i n t eam e f f o r t to p r o d u ce
SKILLS
stream l i ned p r o d uc t i o n o f p o l i c y m anual s and ed uc at i o nal m at eri al s f o r new l y h i r e d
emplo yees and f reel anc e d esi g ners.
ADOBE CREATIVE SUITE:
ADOBE PHOTOSHOP
ADOBE ILLUSTRATOR
ADOBE INDESIGN
ADOBE PREMIERE PRO
ADOBE AFTER EFFECTS
ADOBE LIGHTROOM
ADOBE FLASH
PHOTOGRAPHY
SOCIAL MEDIA MARKETING
SEO/SEM
OFFICE SUITE:
EXCEL, WORD, ETC.
MECCA COMMUNICATIONS
|
CREATIVE LEAD DESIGNER
Redding, CA | June 1999- June 2002
As one o f t he fir st 5 f o und er s o f Mec c a Co m m uni c at i o ns, I w as resp o nsi b l e f o r th e cr e a ti v e
leader shi p o f t he art d ep art m ent . The c o m p any’ s “ sk i n- shari ng ” i nst ant m essa g i n g a p p l i ca tion, I w as resp o nsi b l e f o r t he b r and i ng , and exec ut i o n o f g rap hi c s, w eb si t e d e v e l o p m e n t,
creatio n o f p ro m o t i o nal m at er i al s, ani m at i o n and , m ar k et i ng c o l l at eral and o v e r 5 0 0 s k i n s
for the IM
WALT DISNEY PUBLISHING | GRAPHIC DESIGNER
New York, NY | December 1997 - January 1999
Created d esi g n t hem es f o r m ark et i ng and c o l l at er al m at er i al s f o r Di sney Ad ve n tu r e s
M ag az i ne i n N Y C. Co l l ab o r at ed w i t h c reat i ve t eam t o d esi g n and p ro d uc e art w o r k f o r
marke t i ng and p ro m o t i o nal m at er i al s. P ar t i c i p at ed i n p ro d uc t i o n o f p ri nt and p r o m o ti o n a l
items f o r k ey c l i ent s und er d i r ec t i o n o f Mark et i ng Dep art m ent .
LANGUAGES
NATIVE ENGLISH
& SPANISH SPEAKER
EXCELLENT
COMMUNICATION SKILLS
EDUCATION
PARSONS SCHOOL OF DESIGN
BFA IN COMMUNICATION DESIGN w/MINOR IN ADVERTISING
New York, NY -
