Ozoemena Joy

OZOEMENA JOY IFUNANYA Lagos, 101232 Nigeria - PROFESSIONAL SUMMARY WORK HISTORY - With one year of experience as a CRM Specialist in the digital marketing space, I’ve built a strong foundation in lead generation, email campaigns, and keeping customers genuinely engaged. I enjoy creating targeted strategies, managing CRM tools efficiently, and digging into data to uncover what really drives customer relationships and results. I’m skilled in segmentation, automation, and tracking performance, always aiming to make the customer journey as smooth and impactful as possible. I’m excited to bring this mix of strategy and heart to a team that values growth and innovation. DIGITAL MARKETING SPECIALIST (Email Campaigns) Sukhemco Ltd – 08/2024 to Current • Developed and managed email marketing campaigns that increased open rates by 40% and click-through rates by 30% Managed customer segmentation and email automation, ensuring timely and relevant communications with leads and customers. Monitored campaign performance using analytics tools, optimizing strategies based on open rates, click-through rates, and conversion data. Increased brand visibility and customer retention through personalized email workflows and engaging content. • • • DIGITAL MARKETING SPECIALIST Chijiexclusive Rugs – 03/2023 to 07/2024 • • • • Developed and implemented email marketing campaigns to drive sales and brand awareness for Chijiexclusive Rugs. Created targeted email lists and personalized content to engage different customer segments, increasing open rates and conversions. Utilized email automation tools to streamline campaign delivery and follow-up sequences, ensuring timely customer engagement. Analyzed campaign metrics such as click-through rates, sales performance, and customer feedback to refine strategies and optimize future campaigns. EDUCATION Ebonyi State University Bachelor of Science, Food Science and Technology, 01/2021 CERTIFICATIONS ● SEO & Content Marketing Certification - HubSpot TOOLS AND PLATFORMS Mailchimp, Get response, HubSpot, ActiveCampaign, Zoho CRM, Pipedrive, Picktime, Canva, Capcut, Grammarly, Trello, Notion, ClickUp SKILLS • Email Marketing & Automation • Lead Generation & Conversion Optimization (Mailchimp, ActiveCampaign) Content Marketing CRM & • Performance Tracking Customer Engagement • Copywriting & Content Creation • A/B Testing & Funnel Optimization • Event Scheduling • UIUX Design • Task Management • Html & Css •