Ozioma Adanma Nelson

Senior Digital Marketng Manager | Inbound Sales & Growth Marketng Nigeria (Remote) Professional Summary Senior Digital Marketng Manager with 7+ years of experience building and scaling full- funnel demand generaton systems across t2t and t2C environments rroven track record in organic & paid social, inbound sales, content strategy, CRM automaton, and community growth, scaling online communites from 2,200 to 9,426 members (+328%) within months Adept at driving measurable outcomes including lead generaton, engagement growth, and conversion optmiiaton using tools such as HubSpot, Mailchimp, GA4, Meta Ads Manager, and Canva Known for owning strategy end- to- end and translatng insights into revenue- influencing results Selected Highlights & Metrics - Scaled online community membership +328% (2 2k → 9 4k) in 4 months through structured content pillars and engagement strategy - Increased organic reach by 210% using short- form video, carousels, and platorm-specifc optmiiaton - Delivered consistent qualifed leads via inbound funnels, email nurture sequences, and lead magnets - Improved engagement and retenton through KrI tracking, weekly reportng, and CRO- driven content testng Professional Experience - Social Media & Digital Marketng Manager (Contract) SestraNow Internatonal — Remote Apr 2025 – Nov 2025 - Owned and executed end- to- end community growth strategy, scaling actve members from 2,200 to 9,426 (+328%) in 4 months - tuilt and managed a mult- platorm content calendar (aacebook, Instagram, iikiok), increasing engagement rate by 80% and organic reach by 210% - rroduced and optmiied short- form videos and carousel content, driving +68% growth in referral traffic - Implemented weekly analytcs dashboards to track growth, retenton, CiR, and lead conversion, informing iteratve optmiiaton - Supported inbound lead generaton through content funnels and email nurture flows, generatng 80 qualifed leads/month Digital Marketng Manager | Inbound Sales Lead Ozsubcom Telecommunicatons — Nigeria / Remote Jan 2019 – Sept 2024 - Lead digital marketng and inbound sales strategy across social media, email marketng, and CRM workflows - Designed and executed inbound funnels that increased lead volume and client reactvaton rates by 30% - Managed email campaigns via Mailchimp, improving open and click- through rates through segmentaton and A/t testng - Oversaw brand presence and customer engagement across aacebook and Instagram, strengthening visibility and trust - Collaborated with clients to align marketng eeorts with business goals, influencing revenue growth and retenton Virtual Assistant & Digital Marketer areelance / Remote aeb 2016 – Dec 2018 - rrovided administratve support, digital marketng, and customer service for internatonal clients - Managed CRM data, lead follow- ups, scheduling, and reportng to support sales pipelines - Executed social media content and basic ad campaigns, supportng lead generaton and brand awareness Skills - Strategy & Analytcss GA4, KrI Dashboards, aunnel Analysis, Conversion Rate Optmiiaton (CRO), A/t iestng - raid & Organic Channelss Meta Ads Manager, aacebook Marketng, Instagram Marketng, iikiok Marketng, Content Strategy - iools & Automatons HubSpot (Inbound & CRM), Mailchimp, WIX, CRM Management - Content & Creatves Canva, Short- aorm Video, Community Management, Copywritng Sales & Growths Inbound Sales, Lead Generaton, Client Reactvaton, Email Nurture Sequences Certficatons HubSpot Digital Marketng Certfcaton — HubSpot Academy (2025) httpss//app-eu1 hubspot com/academy/achievements/m85shmml/en/1/oiioma-nelson/digitalmarketng' HubSpot Inbound Sales Certfcaton — HubSpot Academy (2025) httpss//app-eu1 hubspot com/academy/achievements/vndym4xq/en/1/oiioma-nelson/inbound-sales Educaton tSc, Health Educaton University of Nigeria, Nsukka Sept 2005 – April 2008 Selected Projects & Publicatons Author of practcal ebooks on local manufacturing and producton, including guides on whiteboard marker ink producton and food- based spice creaton Available on selar httpss//selar co/m/oiiomanelson1 Kindly go through my portfolio httpss//oiiomaohama wixsite com/oiiyva Availabilitys Open to fully remote roles | Global teams | Contract or aull- tme