Oyelaja Hussein

HUSSEIN K. OYELAJA ✔Digital Marketing ✔Paid Media ✔Website Design ✔E-Commerce Management Skobrynet 2, 2800 Kongens Lyngby, Copenhagen, Denmark Linkedin |-| - | Valid Danish Work Permit PROFILE SUMMARY Dedicated and results-driven Tech enthusiast and digital marketing professional with over five years of extensive experience in crafting and executing successful marketing strategies to drive brand visibility and revenue growth. Skilled in social media marketing and management, email marketing, marketing automation, paid media, content creation, e-commerce management, SEO, SEM, analytics, website design, and cross-functional collaboration. Seeking a challenging role to leverage expertise and deliver tangible business results. WORK EXPERIENCE Sabbatical- December 2023 to Present I moved to Denmark since late October 2023 after which I left my previous job in November 2023. Since then, I have engaged in several personal development and professional activities which includes, • Started Learning the Danish Language with Speak School of Danish Language (Module 1) • Participated in the First Job Copenhagen program, an intensive 5-day career course for international talents. • Freelancing • Upskilling Digital Marketing Lead Tech Studio Academy. Jan. 2023 – Dec. 2023 Lagos, Nigeria General Responsibility • Managed a small marketing and sales team to developed and executed campaigns that generated over 200% increase in annual revenue. • Developed and implemented a digital marketing strategy that aligned with the company's overall marketing and business goals. • Monitored social media channels for mentions, comments, and messages, and actively engaged with followers, responded to inquiries, addressed concerns in a timely manner, and foster positive relationships with the audience. • Successfully identified and collaborated with social media influencers, resulting in a significant boost in the company's brand visibility. • Collaborated with the Product Design and Software Engineering team to optimize and improve the company’s web app user experience. • Analyzed and interpreted critical website metrics via Google Analytics to enhance the company’s website performance. • Conducted periodic SEO analysis and in-depth keyword research that enhanced the website's search engine ranking. • Developed and executed comprehensive email marketing strategies that aligned with the company’s overall marketing objectives and target audience preferences. • Built and segmented email subscriber lists based on behavioral, and other relevant criteria to personalize messaging and improve campaign effectiveness. • Set up automated email workflows, including welcome emails, and re-engagement sequences, to nurture leads, drive conversions, and enhance customer loyalty. • Planned and executed A/B tests on various email elements, such as subject lines, sender names, content layouts, and call-to-action buttons, to optimize campaign performance and maximize open and click-through rates. • Monitored key email marketing metrics, such as open rates, click-through rates, conversion rates, and unsubscribe rates, and analyzing campaign performance to identify trends, patterns, and areas for improvement. • Segmented email lists based on subscriber attributes, preferences, and behavior, and personalizing email content • • • • and offers to cater to the specific needs and interests of different segments. Engaged with subscribers through email communication to build relationships, foster brand loyalty, and encourage repeat purchases or referrals. Researched and identified the most effective paid media channels and platforms to reach the target audience, such as search engines (e.g., Google Ads), social media networks (e.g., Facebook Ads, Instagram Ads), and display networks. Set up and launched advertising campaigns on paid media platforms, including audience targeting, ad placements, bidding strategies, and budget allocation, and continuously monitored campaign performance to identify opportunities for optimization. Generated regular reports on social media performance metrics and other marketing channels, such as reach, engagement, conversion rates, and ROI, and presenting findings to management to evaluate the effectiveness of social media efforts and inform future strategies. VOLUNTEERING EXPERIENCE Community Moderator Copenhagen Facebook Group Sep. 2023 – Till date General Responsibility • Enforcing Group Rules • Monitoring Posts and Comments • Approving and Removing Posts • Responding to Members Inquiries • Managing Reported Contents • Collaborating With Other Admins • Maintaining Confidentiality • Staying Informed of Meta Community Standards EDUCATION National Diploma, Computer Science 2014 Higher National Diploma, Computer Science 2019 Lagos City, Polytechnic, Nigeria PROFESSIONAL CERTIFICATIONS • • • • • • • • • • • • • • Master Course in Sales Funnel and Landing PageOptimization(Udemy) 2024. Google Display Ads Certified-, 2024 Introduction to Google Analytics 4 and Looker Studio(Udemy) 2024 HubSpot Social Media Marketing Certified 2023 Certified Inbound Marketing (HubSpot) 2019 Complete Digital Marketing Course (Udemy) 2019 Google Video Ads Certified 2018 Google Analytics Certified 2018 Complete the Instagram Marketing Course (Udemy)2017 Digital Marketing Fundamental (Google) 2017 IG for Business (Lyda) 2017 Facebook Ads Certification (Eazl) 2017 Facebook Advance Advertising (Lynda) 2017 Professional Diploma in Computer Engineering and IT & Administrator 2010 Diploma in Desktop Publishing 2010 Content Creator Tech Studio Academy May. 2021 – Jan. 2023 Lagos, Nigeria General Responsibility • Managed a small team of creators that produce high-quality digital contents (videos, pictures, and social media graphics), generating more than 1 million reach, 2 million impressions monthly, and an over 500% increase in Instagram followers, which in turn increased the annual revenue generated to over 200%. • Developed and executed a comprehensive content strategy that aligned with the company's goals and brand. • Created engaging and high-quality content for various platforms, including social media, email campaigns, and website. • Managed the organization's presence on various social media platforms, including profile optimization, account setup, and ongoing optimization of profiles, cover photos, bios, and other elements to maximize visibility and engagement. • Efficiently oversaw the company’s social media accounts, resulting in over 500% growth in followers on the company’s Instagram account. • Developed a system to track and monitor all marketing data such as leads generated, customer journey, and conversion rates. • Ensured that all content adheres to brand guidelines and maintained a consistent tone and style. • Led and managed a dynamic sales team, providing guidance, training, and motivation to maximize their performance and meet sales targets. Digital Marketing Executive Digital Strategy Marketing Guru Feb. 2020 – Nov. 2020 General Responsibility • • • • • • • • • Lagos, Nigeria Developed digital marketing strategies for clients. Executed comprehensive digital marketing campaigns, covering Facebook ad and Google Ads, including search, display, and YouTube, to meet client’s objectives. Assessed and reported on campaign performance consistently, aligning results with predefined ROI and Key Performance Indicators (KPIs). Crafted high-conversion landing pages to generate leads. Pioneered innovative growth strategies to maximize clients reach and impact. Provided weekly performance reports to clients, fostering transparent communication and ongoing campaign improvements. Stayed abreast of evolving digital media trends and technologies to inform strategic decision-making. Ensured cost-effective utilization of campaign budgets while maintaining a sharp focus on client goals. Formulated data-driven digital marketing strategies to optimize client success. Digital Marketing Manager The Print Haven, Surulere, Oct. 2017 – Nov. 2019 Lagos, Nigeria General Responsibility • Managed the organization's presence on various social media platforms, including profile optimization, account setup, and ongoing optimization of profiles, cover photos, bios, and other elements to maximize visibility and engagement. • Monitored social media channels for mentions, comments, and messages, and actively engaged with followers, responded to inquiries, addressed concerns in a timely manner, and foster positive relationships with the audience. • Developed marketing content, including promotional materials and advertisements, for social media. • Enhanced customer engagement through social media. • Developed and distributed promotional and seasonal email newsletters to clients. • Managed the company’s e-commerce websites. • Managed product listings, descriptions, images, and pricing on the eCommerce. • Managed the order fulfillment process, including order processing, packaging, shipping, and tracking, to ensure timely delivery and customer satisfaction. • Managed customer inquiries, feedback, and complaints via various channels, such as email, chat, and social media, and ensuring high levels of customer satisfaction. • Planned and executed digital marketing campaigns, including email marketing, social media advertising, search engine optimization (SEO), and pay-per-click (PPC) advertising, to drive traffic and sales. • Analyzed eCommerce metrics and performance data using tools like Google Analytics and generating reports to evaluate the effectiveness of marketing initiatives and identify areas for improvement. • Periodically updated the company's website to ensure it remained current. • Managed the company’s custom-built CRM software. • Managed the company’s IT infrastructure including internet facility. TECHNICAL SKILLS Meta Business Suites Meta pixel Email Automation Content creation Google Ads Google Analytics 4 Google Tag Manager Keyword Research Google Merchant Center Lead Generation WordPress Wix MailChimp Brevo Klaviyo Asana Canva Zapier Trello Zoho Meta Ads Email Marketing Marketing Automation Google workplace Google Search Central Paid Media SEO Google Business Profile Google Sheet Power BI Looker Studio Squarespace Webflow MailerLite Hubspot E-Commerce Capcut SEMRush Slack Microsoft Office LANGUAGES Danish (ongoing) English SKILLS • • • • • • • Beginner Fluent Communication Leadership Problem solving Interpersonal Planning Teamwork Adaptability PERSONAL INTERESTS • Research and Development Networking • Reading • Listening to music • REFEREES Available on request Digital Marketing Manager Bolseth Group Nigeria Nov. 2016 – Apr. 2017 Lagos, Nigeria General Responsibility • Managed the organization's presence on various social media platforms, including profile optimization, account setup, and ongoing optimization of profiles, cover photos, bios, and other elements to maximize visibility and engagement. • Vigilantly monitored social media and online resources for emerging industry trends. • Conducted time to time analytics on the company’s website to identify areas for improvement, such as high bounce rates, then share this data with web developers for improvement. • Developed and executed comprehensive email marketing strategies that aligned with the company’s overall marketing objectives and target audience preferences. • Built and segmented email subscriber lists based on behavioral, and other relevant criteria to personalize messaging and improve campaign effectiveness. • Set up automated email workflows, including welcome emails, and re-engagement sequences, to nurture leads, drive conversions, and enhance customer loyalty. • Planned and executed A/B tests on various email elements, such as subject lines, sender names, content layouts, and call-to-action buttons, to optimize campaign performance and maximize open and click-through rates. • Monitored key email marketing metrics, such as open rates, click-through rates, conversion rates, and unsubscribe rates, and analyzing campaign performance to identify trends, patterns, and areas for improvement. • Segmented email lists based on subscriber attributes, preferences, and behavior, and personalizing email content and offers to cater to the specific needs and interests of different segments. • Engaged with subscribers through email communication to build relationships, foster brand loyalty, and encourage repeat purchases or referrals. • Designed and implemented paid advertising campaigns for various social media platforms. • Conducted periodic SEO analysis and in-depth keyword research to enhance the site's search engine ranking. • Developed search ads on Google (SEM) to boost online visibility. • Produced video and graphic content for dissemination across all digital platforms. • Provided assistance to users who encountered technical issues or difficulties while navigating the website, troubleshooting problems, and offering solutions or guidance. • Provided real-time assistance to website visitors through live chat functionality, addressing their inquiries, concerns, and issues promptly IT and Social Media Manager Promoprint Ventures Limited Mar. 2015 – Aug. 2016 General Responsibility • • • • • • • • • • • • • • Lagos, Nigeria Administered and maintained the client’s database. Installed and configured computer hardware, software, systems, networks, printers, and scanners. Managed the organization's presence on various social media platforms, including profile optimization, account setup, and ongoing optimization of profiles, cover photos, bios, and other elements to maximize visibility and engagement. Setting up Google Workspace email account for new staff. Responded in a timely manner to service issues and requests. Executed monthly email newsletter campaigns. Conducted daily system backups. Managed a portfolio of four company websites, including three eCommerce websites and a presence on the Jumia Marketplace. Managed product listings, descriptions, images, and pricing on the eCommerce. Managed the order fulfillment process, including order processing, packaging, shipping, and tracking, to ensure timely delivery and customer satisfaction. Managed customer inquiries, feedback, and complaints via various channels, such as email, chat, and social media, and ensuring high levels of customer satisfaction. Planned and executed digital marketing campaigns, including email marketing, social media advertising, search engine optimization (SEO), and pay-per-click (PPC) advertising, to drive traffic and sales. Analyzed eCommerce metrics and performance data using tools like Google Analytics and generating reports to evaluate the effectiveness of marketing initiatives and identify areas for improvement. Undertook network infrastructure maintenance to ensure optimal performance.