Otim Ronald Desmond

Curriculum Vitae Otim Ronald Desmond Kampala, Uganda Phone: - or - Email:- PROFESSIONAL SUMMARY Innovative and results-driven Digital Marketing Specialist with over five years of experience in SEO, SEM, social media marketing, content strategy, and paid advertising. Proven expertise in developing and executing data-driven digital marketing strategies that drive business growth, enhance brand visibility and maximize ROI. Adept at leveraging AI-powered tools, analytics, and automation to optimize digital campaigns and increase engagement. Strong leadership skills in mentoring teams, collaborating cross-functionally, and managing high-performing digital marketing projects. Passionate about continuous learning and staying ahead of industry trends to deliver innovative, high-impact marketing solutions. CORE COMPETENCIES Digital Marketing Strategy Development, SEO & SEM Optimization (On-page, Off-page, Technical SEO) ●​ ●​ ●​ ●​ ●​ ●​ ●​ ●​ ●​ Paid Advertising (Google Ads, Facebook Ads, LinkedIn Ads) Social Media Marketing & Community Engagement Email Marketing & Campaign Automation AI & Machine Learning for Digital Marketing Data Analytics & Performance Reporting (Google Analytics, SEMrush, Ahrefs, Moz) Content Creation, Optimization & Marketing Conversion Rate Optimization (CRO) B2B & B2C Marketing Strategies Team Leadership & Cross-functional Collaboration PROFESSIONAL EXPERIENCE Bulldog Digital Media – SEO Agency Content Assistant | January 2024 – Present (Remote) ●​ Assist in developing and executing SEO strategies to enhance website visibility and search engine rankings ●​ Conduct keyword research, competitor analysis, and implement content optimizations for improved organic performance ●​ Collaborate with content creators to develop SEO-friendly blog posts, landing pages, and website copy ●​ Monitor and analyze SEO performance metrics using tools like Google Analytics, Ahrefs, and SEMrush, providing actionable insights SmythOS AI (Remote) SEO & AI Research Assistant | March 2023 – October 2024 ●​ Conducted in-depth research on AI-driven workflows for business automation and digital marketing enhancements ●​ Optimized content to achieve domain authority growth from 0 to 35 in just four months, significantly increasing website traffic ●​ Worked with developers to implement AI-powered marketing automation solutions ●​ Assisted in SEO audits, site architecture planning, and algorithm analysis to improve search rankings INK (Remote) - Inkforall.com (Remote) Search Marketing Specialist | March 2022 – October 2024 ●​ Developed and executed SEO & SEM strategies, driving organic traffic growth from 100K to 1M in just eight months ●​ Managed high-budget PPC campaigns on Google Ads and Bing Ads, improving click-through rates and conversion rates ●​ Created and optimized content, improving search engine visibility and brand authority ●​ Generated data-driven reports using Google Analytics, SEMrush, and Screaming Frog, refining marketing strategies for maximum impact Wojo Media (Remote) Facebook Virtual Assistant | May 2022 – December 2022 ●​ Managed client digital marketing portfolios, ensuring seamless execution of social media campaigns ●​ Provided weekly reports summarizing campaign performance metrics and insights ●​ Assisted in Facebook Ads campaign management, optimizing ad spend and targeting for higher engagement and conversions ●​ Supported clients in setting up and optimizing their Facebook Business accounts Janet’s Jewelry Store (Kampala, Uganda) Digital Marketing | SEO | Business Development | June 2018 – March 2022 ●​ Led SEO-driven digital marketing strategies, improving online visibility and customer engagement ●​ Managed email marketing campaigns, segmenting mailing lists and personalizing content for customer retention ●​ Developed conversion-driven digital marketing strategies, increasing e-commerce sales and brand awareness ●​ Optimized social media marketing efforts, leading to higher audience engagement Autocom Japan Inc. (Uganda) Local Director | Business Development Manager | Social Media Marketing | October 2014 – December 2017 ●​ Spearheaded social media marketing and business development initiatives for an international automotive brand ●​ Increased brand recognition and engagement through targeted digital campaigns ●​ Managed partnerships with external agencies to execute high-impact marketing initiative EDUCATION Amity University, India​ Post Graduate Diploma in Digital Marketing Strategies | January 2020 – October 2021 Makerere University​ Bachelor’s Degree in Economics | 2004 – 2007 Merryland High School, Kigungu, Entebbe​ A level Certificate | 2002 – 2003 Kiira College, Butiiki​ O level Certificate | 1998 – 2001 CERTIFICATIONS ●​ ●​ ●​ ●​ ●​ ●​ ●​ ●​ Google Analytics Certificate (Google) AI in Digital Marketing (Great Learning Academy) ChatGPT for Digital Marketing (Great Learning Academy) Facebook Marketing & Ads Prompt Engineering Certification Social Media Marketing Mastery (Udemy) Content & Inbound Marketing (HubSpot Academy) AI Agent Certified Engineer (SmythOS Academy) OTHER WORK EXPERIENCES / MEMBERSHIP Consultant and Trainer – Digital Skilling & Online Gig Work​ StartHub Africa | March 2024 – October 2024 ●​ Designed and delivered training sessions on digital skills and online freelancing for aspiring gig workers. ●​ Assisted trainees in setting up online profiles on freelance platforms like Upwork and Fiverr. ●​ Provided mentorship on leveraging AI tools for enhanced productivity and efficiency in online work. Member – Christ The Heart of Marriage Ministries​ 2024 – Present ●​ Engages married couples in discussions on the intersection of technology and family life. ●​ Conducts tech literacy sessions to help families navigate digital challenges. ●​ Advocates for responsible technology use in building strong family relationships. TECHNICAL SKILLS SEO & Analytics Tools: Google Analytics, SEMrush, Ahrefs, SEOSurfer, UbberSuggest, Moz, Screaming Frog, GTM setup, Looker Studio, Google Search Console set-up​ Digital Marketing Platforms: Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, Bing Ads​ Content Management: WordPress, Shopify, Wix​ Design & Content Tools: Canva, Sora, ElevenLabs, Descript, RunAway​ Web Technologies: HTML, CSS, JavaScript [Learning still on-going]​ Project & Communication Tools: Slack, Basecamp, Notion, Asana, Trello, WhatsApp, Telegram CO-CURRICULAR ACTIVITIES ●​ ●​ ●​ ●​ ●​ Playing pickup basketball Watching inspirational movies Travelling Making friends and networking Volunteering in my local church REFEREES Alexander De Ridder​ Co-Founder, SmythOS​ Phone: (-​ Email:-Duke Daniel Odongo​ Digital Transformation & Adoption Specialist, Ushahidi​ Phone: -​ Email:-Auma Janet Ejon​ Owner, Janet’s Jewelry Store​ Phone: -​ Email:-