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Oscar Ivan HernándezHernández
www.linkedin.com/in/marketingdigital-oscar-hernandez (LinkedIn)
Gerente de Marketing en Telintel
Bogota,D.C.
Top Skills
Summary
Marketing
Bilingual Marketing expert with wide experience leading teams in
B2B & B2C companies over US and LATAM markets.
Management
Strategic Planning
Languages
Spanish (Native or Bilingual)
English (Full Professional)
Certifications
Inbound Certification
Email Marketing Certification
Carpintería Profesional
Google Cloud: Partner AntiCorruption Training
Enterprise Growth Hacking
Honors-Awards
Y Combinator - Consider Startup
EO - World Entrepreneur Of The
Year Award - Thailand Finals
Emprendedor Colombia 2016 - EO
Entrepeneurs' Organization
Startup Accelerator Latam 2015 Magical Startups Chile
* 8+ years of experience as a Digital Marketing and Marketing
Project Leader
* Knowledge of SEO, SEM, Email, SMS, Push, Automation, UX,
CRO, Mobile Business, Mobile and Digital Analytics, Service design,
Design Thinking.
* Strategy oriented, with deep expertise in business and wide
knowledge in enterprise management and superior level of problemsolving.
* Digital marketing savvy with first level of technical knowledge in
all (or nearly all) digital marketing disciplines: Traffic generation
(Search Marketing, display, programmatic, etc); UX, conversion
rate optimization, A/B testing; Email marketing; Social Media
Management.
* Ability to influence and be a natural leader to manage the internal
team and coordinate the multidisciplinary external teams in complex
client environments
Publications
Estudiante de Los Andes es el
emprendedor de Colombia- / COO Sagacol
NXTP Labs seleccionó las 30
empresas para el programa
iNNpulsa tu Negocio Digital
Zaga FC busca expandirse por
Sudamérica
Un negocio hecho de pasión y fútbol
Experience
Telintel
Marketing Manager
February 2020 - Present (8 months)
Bogotá, Distrito Capital, Colombia
Responsible for leading the US Marketing team, building the #1 Drips
Marketing Automation Platform (SaaS). Responsible for the Inbound and
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Jóvenes con ideas millonarias
Outbound Lead Generation Strategy, Product Development, and Partnership
Alliance for US and LATAM regions.
Amazonía Emprende
Digital Marketing Advisor
July 2020 - Present (3 months)
Bogotá, Distrito Capital, Colombia
Inbound Marketing strategy/execution support to increase income through
donations or voice-to-voice support 2020, the goal is to have over 50,000
donations, increase organic traffic by 5K users & consolidate the digital
channel as a source of 2/3 of global income.
Colegio de Estudios Superiores de Administración
Digital Marketing Professor
December 2018 - March 2020 (1 year 4 months)
Bogotá D.C. Area, Colombia
Belatrix Software (a Globant Division)
Digital Marketing Coordinator
October 2018 - February 2020 (1 year 5 months)
Bogotá D.C. Area, Colombia
Very fortunate to hire and lead an epic team of digital marketers responsible
for SEO, SEM, EMAIL, UX / UI, data analysts, QA`s, and front-end engineers
that led the website to be the most important channel in new sales and lead
generation for Belatrix Software (now a Globant division)
Universidad del Rosario
Digital Marketing Professor
May 2019 - January 2020 (9 months)
Bogotá, Distrito Capital, Colombia
Scotiabank Colpatria
Database Marketing Director
June 2017 - September 2018 (1 year 4 months)
Bogotá D.C., Colombia
Lead the digital marketing communication strategy through direct channels:
Email marketing, mobile marketing (SMS), and push notification in-app for
Scotiabank Colpatria. Very fortunate to be part of a world-class team in the
digital factory of the Scotiabank group.
Google
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Digital Marketing Specialist
January 2017 - June 2017 (6 months)
Santiago Province, Chile
Zaga FC
Co-Founder & Head of Growth Marketing
November 2014 - October 2016 (2 years)
Santiago de Chile, Chile
SAGACOL.com
Co-Founder & Head of Growth Marketing
January 2012 - October 2014 (2 years 10 months)
Bogotá, Bogotá D.C. Department, Colombia
Education
CXL Institute
Degree in Growth Marketing, Marketing · (2020 - 2021)
Colegio de Estudios Superiores de Administración
Executive Program in Digital Marketing, Digital Marketing · (2017 - 2017)
Pontificia Universidad Javeriana
Bachelor’s Degree, Economics and Business Managment · (2007 - 2011)
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