★ I am creative, critical, analytical and driven by growth. I like to create exceptional experiences for customers in order to find, engage and retain them. I am data driven with a customer-centric approach.
★ As a product owner I define the overall strategy and product roadmap, innovate and validate through research and experimentation in order to continuously improve user experience and performance.
★ I devise and implement branding and marketing strategies. I help companies build their identity and create meaningful relationships with their users.
★ Startups fascinate me, I have worked on several ideas on my own and with others and learnt a huge amount along the way about building a business from scratch: validating ideas, how to find your product/market fit, build a team, find investment (or not), mentors and those crucial, first customers - all through the lean startup methodology.
★ I am a conceptual thinker who is able to combine strategy with implementation due to a wide range of previous experiences in commercial roles such as business development, general management, buying and marketing.