Opeyemi Olu David

OLU-DAVID OPEYEMI ESTHER Emily Akinola Street, Yaba, Lagos State. Tel: (-• E-mail- • LinkedIn: Opeyemi Olu-David PROFILE: I am a versatile and industrious talent with vast efficiencies that cut across social media marketing, brand management, content creation, and digital marketing. I adapt to situations effectively and utilize the available resources to produce the required results. I look forward to helping you develop better products and services and more importantly, building stronger teams while experiencing personal and professional development in the process. EDUCATION 2014 – 2018 Olabisi Onabanjo University, Ago-Iwoye, Ogun State. ● Programme: B.Sc., Biochemistry. 2014 Adeseye Royal College, Ota, Ogun state. ● West African Senior Secondary Certificate Examination (WASSCE) LEARNING EXPERIENCE & CERTIFICATION March 2021 Content Creation & Marketing Course by Orifunke Lawal Academy  Acquired practical knowledge on marketing funnels for businesses and personal brands.  Hands-on experience in content creation, content strategy and calendar content distribution, and content distribution.  Content optimization for social media platforms and search engines. Feb. 2020 Google Digital Skills Certification ● Acquired knowledge of the dynamics of digital marketing. ● Learned the fundamentals of digital marketing. ● Understood the intricacies of how digital marketing strategically positions business and gives a competitive edge when used with the right tools. March 2020 Formazione Business School ● Diploma in Project Management Professional ● Diploma in Customer Relationship Management WORK EXPERIENCE Nov. 2022 – Till Now Motopay Nigeria Social Media Manager & User Experience Writer ● Develop and execute a holistic content strategy that bridges social media engagement and user experience optimisation. Seamless integration of user-centred language into our social media posts, ensuring a consistent and user-friendly online presence. ● Design visually appealing and engaging social media content that resonates with our audience's preferences and behaviours. Craft microcopy for user interfaces that guides users intuitively, from buttons to error messages, enhancing the overall usability. ● Fostering a sense of community on social media platforms through thoughtful engagement and responsive communication Infuse user-centred language into social media interactions, making users feel valued and understood. ● Monitor social media metrics and user interaction data to refine content strategies and improve engagement. Continuously analyse user feedback and usability testing results to refine interface copy and enhance the user experience. ● ● ● ● ● ● ● ● ● May 2022 – Till Now Conceptualize and execute social media campaigns that not only drive engagement but also align with the user journey and goals. Design user-focused promotions that guide users seamlessly through the conversion process. Collaborate closely with cross-functional teams, including design, marketing, UX/UI, and development, to ensure a cohesive and user-friendly brand presence. Participate in user research to gain insights into user behaviour, preferences, and pain points, informing content strategies. Create content that is not only inclusive and accessible but also tailored to different user personas and needs. Stay updated with industry trends, news, and topics of interest to your target audience. Provide regular updates and recommendations on incorporating relevant trends into your social media strategy. Created and managed social media ad campaigns, including ad copy-writing, targeting, and monitoring performance metrics to optimize campaigns for better results. Researched and curated relevant content from various sources, including articles, videos, and images, to share on social media platforms. Provide proper credit and citations when sharing external content. Conducted research on target audience demographics, interests, and preferences to inform content creation strategies and identify new opportunities for engagement. Monitored social media platforms for brand mentions, industry conversations, and customer feedback. Respond appropriately to comments, reviews, and messages to maintain a positive brand image. Adapt content for various platforms, languages, and cultures while maintaining a consistent user-centred approach. Sujimoto Group Cooperate Communication & Branding Executive/Public Relations ● Managed social media accounts by scheduling and publishing posts, engaging with followers and comments, monitoring analytics and performance, and staying up-todate with social media trends and best practises. ● Created and maintained a content calendar to ensure a consistent and organized flow of content across various platforms. ● Generated traffic and engagement that translates to sales and brand promotion. Drove remarkable results through an impact content marketing strategy,propelling a staggering 50% surge in website traffic, an impressive 30% rise in ● ● ● ● ● ● ● ● ● ● Dec 2021 – May 2022 organic search rankings, and an astounding 100% boost in social media followers within just six months. Managed different subsidiaries social media accounts; created a content calendar, increased followers and engagement to drive sales and visibility. Provided editorial, creative and technical support to team members and actively participated in brainstorm sessions with team members to develop new ideas. Monitored and analysed social media metrics using analytics tools to track the performance of campaigns and content. Prepared reports summarising key insights and recommendations for improvement. Identify and engage with relevant influencers or brand ambassadors in your industry to collaborate on content creation, partnerships, or promotional activities. Stay updated with industry trends, news, and topics of interest to your target audience. Provide regular updates and recommendations on incorporating relevant trends into your social media strategy. Created and managed social media ad campaigns, including ad copy-writing, targeting, and monitoring performance metrics to optimize campaigns for better results. Researched and curated relevant content from various sources, including articles, videos, and images, to share on social media platforms. Provide proper credit and citations when sharing external content. Conducted research on target audience demographics, interests, and preferences to inform content creation strategies and identify new opportunities for engagement. Monitored social media platforms for brand mentions, industry conversations, and customer feedback. Respond appropriately to comments, reviews, and messages to maintain a positive brand image. Cooperated with other team members, such as designers, copywriters, and marketers, to ensure a cohesive and integrated approach to social media and content creation. Hacktales Limited, Information and Technology Community Manager/Social Media Manager  Built and managed quality content/editorial calendars to attract a qualified audience.  Content Creation: Create engaging and relevant content for various social media platforms, such as blog posts, articles, infographics, videos, and social media updates. This can include writing, designing visuals, and editing videos.  Community Management: Actively engage with the online community of more than fifty (50) Cybersecurity interns, respond to comments, messages, and inquiries, and foster positive interactions with followers and customers.  Scheduled and coordinated company meetings, events, and sessions with other department assistants.  Actively managed and coordinated the Information Security brand and market the brand through various events such as Twitter space.  Managed records of company policies and procedures; created presentations, documents, files, spreadsheets, and databases.  Provided innovative ideas, analyzed all operations, and forwarded suggestions for improvement to the Manager.  Researched, developed, and wrote copies to generate SEO-Optimized Blog posts to increase visibility to 30%  Strategy consultation and KPI integration for social media accounts of several brands. Feb 2021 – Dec. 2021 Fine and Country West Africa Content Executive/Community Manager ● Orchestrated and implemented digital content strategies across social media platforms. ● Generated traffic and engagement that translates to sales and brand promotion. ● Measured and presented marketing activity results to inform future marketing campaigns. ● Managed content across all platforms, including newsletter and social media. ● Managed social media account; created a content calendar, Increased content Interaction, and engagement to drive sales and visibility by 471% in 4 months. ● Provided editorial, creative and technical support to team members and actively participated in brainstorm sessions with team members to develop new ideas. ● Actively participated in digital product launches. ● ● ● ● ● Feb. 2021 – May 2021 Sept. 2020 – Feb. 2021 Coordinated social media messages with advertising departments, the brand management team, and annual company goals. Analyzed social media campaigns with tracking tools to determine areas for social media campaign improvement and to gather visitor data. Managed a community of more than 100 real estate agents called ‘The Power Brokers Circle’. Organized and coordinated webinars and for members of the community. Promoted community marketing by distributing marketing content with compelling copies. Kalia Creative Social Media and Content Marketing Assistant  Created long-form and short-form content across text (articles, captions and Emails), audio, and video for social media.  Researched, developed and wrote copies to generated SEO-Optimized captions for over 300 posts to drive engagements across social media for different brands.  Strategy consultation and KPI integration for social media accounts of several brands  Created and managed social media ad campaigns, including ad copy-writing, targeting, and monitoring performance metrics to optimize campaigns for better results.  Managed social media accounts by scheduling and publishing posts, engaging with followers and comments, monitoring analytics and performance, and staying up-todate with social media trends and best practises.  Created and maintained a content calendar to ensure a consistent and organized flow of content across various platforms. Moonbay Group, Suzhou, China. Operation Assistant/Social Media Manager ● Carried out administrative duties such as; scheduling meetings and appointments, taking minutes and, recording transactions. ● Managed the company’s social media; creating well-tailored content to drive relevant engagement and increased followers by over 300% in 3 months. ● Created content calendar and ad schedule; ran Instagram ads to increase visibility and successful orders by 80% with follow-ups on inquiries and feedback. ● Defined social media KPIs and used social media marketing tools such as Buffer to track updates and progress. ● Monitored SEO and engagement and suggested content optimization strategy. April 2019 – Mar. 2020 Government Science Secondary School, Bauchi State. Class Instructor ● Created lesson notes and teaching aids to improve the teaching-learning process. ● Improved overall class performance of over fifty students for both internal and external examinations. ● Utilized teaching aids and mnemonics to help students’ retention of physics formulas. ● Led an impact Ebola sensitization program, fostering widespread awareness and preventing the spread of the disease. ● Orchestrated a captivating spelling-bee competition, igniting enthusiasm among students and promoting academic excellence. SKILLS AND INTEREST ● ● ● ● ● ● ● ● Microsoft Office packages, Word, Excel (Proficient), PowerPoint (Proficient). Analytical and problem-solving skills, interpersonal and human networking skills. Photoshop and Canva for graphics and content creation. Mailchimp and other Email marketing tools Long-form and short-form written content, including blog posts, articles and biographies Social Media Management and Scheduling tools such as Later, Hootsuite and, so on. Effective communication skills, ability to work effectively in a team and, time management. Extracurricular interests include Hiking, Cooking, Reading, and Travelling.