Onyinyechi Favour Njoku

Lagos, 101232 Nigeria | - | - ONYINYECHI FAVOUR NJOKU PROFESSIONAL SUMMARY Results-driven Digital Marketing Specialist with 1+ year of experience in lead generation, email marketing, social media advertising, and content marketing. Adept at developing and executing targeted marketing campaigns that drive brand awareness, engagement, and conversions. Skilled in paid media marketing. Passionate about leveraging digital strategies to optimize business growth. Seeking to contribute my expertise to a forwardthinking company. WORK HISTORY DIGITAL MARKETING ASSOCIATE 06/2024 to 02/2025 Releaders Bookclub ● ● ● Developed and managed email marketing campaigns that increased open rates by 35% and click-through rates by 20% Created and executed social media ad campaigns that generated a 40% increase in engagement and a 25% boost in leads Analyzed marketing performance using Meta Business Suite providing actionable insights to improve campaign ROI LEAD GENERATION & EMAIL MARKETING SPECIALIST 01/2023 to 12/2023 C King Digital ● ● ● ● ● EDUCATION CERTIFICATIONS Ebonyi State University Bachelor of Science, Food Science and Technology, 01/2021 ● ● TOOLS AND PLATFORMS SKILLS Generated qualified leads through targeted email campaigns, increasing conversion rates by 30% Designed and automated email sequences using Mailchimp and get responses improving customer engagement Created compelling copy and landing pages that boosted lead capture rates Conducted A/B testing to refine email subject lines and CTAs for optimal engagement Built and managed CRM databases to track and nurture leads effectively Techbridge Digital Marketing SEO & Content Marketing Certification - HubSpot Mailchimp, Get response, HubSpot, ActiveCampaign, Zoho CRM, Facebook Ads Manager, Instagram Ads, TikTok Ads, Canva, Capcut, Grammarly, Trello, Notion, ClickUp ● ● Digital Marketing Strategy & Execution Email Marketing & Automation (Mailchimp, ConvertKit) ● ● Social Media Advertising (Facebook Ads, Instagram Ads) Lead Generation & Conversion Optimization ● Content Marketing ● Performance Tracking ● CRM & Customer Engagement ● Copywriting & Content Creation ● A/B Testing & Funnel Optimization