Onyeka Ndukwe

ONYEKA NDUKWE Ottawa, ON | - |-| http://dsoulster.tumblr.com/ PROFILE Highly driven, resourceful digital marketer with 3+ years of experience in social media management and working knowledge of SEO, PPC campaigns and both Google AdWords and Google Analytics. Skilled at developing, analyzing and deploying marketing campaigns in various formats with a focus on gaining and increasing your company’s profitability. DIGITAL MARKETING KNOWLEDGE ● Social Media ● PPC Campaigns● SEO ● Copywriting ● Data Analysis HIGHLIGHTS OF QUALIFICATIONS Working knowledge of Google AdWords, Google Analytics, Google Sheets, Bing Ads, WordPress, Zapier and Google Data Studio  Familiar with business analytics, big data, business intelligence, design thinking and ERP Basic knowledge of HTML and CSS Experience with creating and managing Facebook Lead Ads and Google AdWords campaigns Proficient with researching, editing and posting relevant content to social media channels Experience working with PPC marketing budgets Multiple Google PPC Marketing certifications and HubSpot Certified for Inbound Marketing Skilled in selecting appropriate tone and writing style for social media/online content Exceptional written and oral communication skills in English Excellent writing skills (content/style, grammar) and strong attention to detail Proficient with Hootsuite and MS Office (Microsoft Word, Outlook, Excel and PowerPoint) Experience using Google Applications to create manuals, guidelines and proposals EDUCATION Bachelor of Commerce with Honors, Marketing, Minor in Economics Sept. 2009 - Jun. 2013 Carleton University, Ottawa, ON TECHNICAL CERTIFICATIONS Google AdWords Certification (Search Advertising) Oct. 2016 Google Analytics Certification Sept. 2017 Google AdWords Certification (Video Advertising) Dec. 2017 HubSpot Academy (Inbound Marketing Certification) Jan. 2018 Google AdWords Certification (Digital Sales) March 2018 RELEVANT EXPERIENCE Digital Marketing Coordinator March 2017 – May 2018 Marketing Breakthroughs, Ottawa, ON Created PPC ads for clients using Google AdWords and Facebook Lead Ads  Prepared ad copy for WordPress Landing Pages and web pages on client sites Conducted research for clients regarding competitors, website, e-store and social media optimization Working knowledge of Google AdWords, Google Analytics, Google Sheets, Bing Ads, WordPress, Zapier and Google Data Studio  Created social media marketing strategy for client tailored towards their social media goals Prepared diverse types of reports (i.e. competitive analysis, lead generation, website analysis & performance) using client data from Google Analytics and WordPress websites Created and edited content for client websites (WordPress) and e-stores  Written and edited ad copy for search, display and remarketing campaigns on Facebook and Google AdWords Created Project Checklist for new clients based on the requirements of the MB team Digital Marketer/Social Media Specialist (Self-employed) March 2017 – Present InHouse Marketing, Ottawa, ON Created social media marketing strategies for InHouse Marketing clients tailored towards their social media goals Ran an SEO audit for InHouse Marketing client’s website and documented findings in final report Created social media calendar for InHouse Marketing client to increase customer engagement Scheduled several social media calendars for InHouse Marketing clients Wrote copy for InHouse Marketing social media calendar Currently managing Instagram account for InHouse Marketing client with focus on increasing brand engagement with followers and growing its current fan base Created Pricing Research Report for InHouse Marketing to help with pricing their online services Student/Small Business Consultant (SBDI co-op program) April 2017 – Sept. 2017 ICTC/Empower ME Yoga, Ottawa, ON Ran digital marketing campaign using Google AdWords and PPC Facebook Ads for Empower ME Yoga's summer 2017 promotion Received 66 clicks for the entire PPC campaign Responsible for creating social media posts and managing Empower ME Yoga’s social media channels Used CRM software such as Mindbody Online and Odoo for the program Created social media marketing plan for Empower ME Yoga geared towards brand awareness and conversion goals Managed 3 different projects for Empower ME Yoga simultaneously Initiated website redesign project and instrumental in redirecting the social media platform and presence for Empower ME Yoga which resulted in a potential $2K savings Created survey using Constant Contact to acquire customer insights for Empower ME Yoga’s projects Wrote a social media audit for all Empower ME Yoga social media channels Researched potential companies for website overhaul and drafted a proposal with findings and recommendations REFERENCES Available Upon Request