ONYEKA NDUKWE
Ottawa, ON | - |-| http://dsoulster.tumblr.com/
PROFILE
Highly driven, resourceful digital marketer with 3+ years of experience in social media management and working knowledge of SEO, PPC campaigns and both Google AdWords and Google Analytics. Skilled at developing, analyzing and deploying marketing campaigns in various formats with a focus on gaining and increasing your company’s profitability.
DIGITAL MARKETING KNOWLEDGE
● Social Media ● PPC Campaigns● SEO ● Copywriting ● Data Analysis
HIGHLIGHTS OF QUALIFICATIONS
Working knowledge of Google AdWords, Google Analytics, Google Sheets, Bing Ads, WordPress, Zapier and Google Data Studio
Familiar with business analytics, big data, business intelligence, design thinking and ERP
Basic knowledge of HTML and CSS
Experience with creating and managing Facebook Lead Ads and Google AdWords campaigns
Proficient with researching, editing and posting relevant content to social media channels
Experience working with PPC marketing budgets
Multiple Google PPC Marketing certifications and HubSpot Certified for Inbound Marketing
Skilled in selecting appropriate tone and writing style for social media/online content
Exceptional written and oral communication skills in English
Excellent writing skills (content/style, grammar) and strong attention to detail
Proficient with Hootsuite and MS Office (Microsoft Word, Outlook, Excel and PowerPoint)
Experience using Google Applications to create manuals, guidelines and proposals
EDUCATION
Bachelor of Commerce with Honors, Marketing, Minor in Economics Sept. 2009 - Jun. 2013
Carleton University, Ottawa, ON
TECHNICAL CERTIFICATIONS
Google AdWords Certification (Search Advertising) Oct. 2016
Google Analytics Certification Sept. 2017
Google AdWords Certification (Video Advertising) Dec. 2017
HubSpot Academy (Inbound Marketing Certification) Jan. 2018
Google AdWords Certification (Digital Sales) March 2018
RELEVANT EXPERIENCE
Digital Marketing Coordinator March 2017 – May 2018
Marketing Breakthroughs, Ottawa, ON
Created PPC ads for clients using Google AdWords and Facebook Lead Ads
Prepared ad copy for WordPress Landing Pages and web pages on client sites
Conducted research for clients regarding competitors, website, e-store and social media optimization
Working knowledge of Google AdWords, Google Analytics, Google Sheets, Bing Ads, WordPress, Zapier and Google Data Studio
Created social media marketing strategy for client tailored towards their social media goals
Prepared diverse types of reports (i.e. competitive analysis, lead generation, website analysis & performance) using client data from Google Analytics and WordPress websites
Created and edited content for client websites (WordPress) and e-stores
Written and edited ad copy for search, display and remarketing campaigns on Facebook and Google AdWords
Created Project Checklist for new clients based on the requirements of the MB team
Digital Marketer/Social Media Specialist (Self-employed) March 2017 – Present
InHouse Marketing, Ottawa, ON
Created social media marketing strategies for InHouse Marketing clients tailored towards their social media goals
Ran an SEO audit for InHouse Marketing client’s website and documented findings in final report
Created social media calendar for InHouse Marketing client to increase customer engagement
Scheduled several social media calendars for InHouse Marketing clients
Wrote copy for InHouse Marketing social media calendar
Currently managing Instagram account for InHouse Marketing client with focus on increasing brand engagement with followers and growing its current fan base
Created Pricing Research Report for InHouse Marketing to help with pricing their online services
Student/Small Business Consultant (SBDI co-op program) April 2017 – Sept. 2017
ICTC/Empower ME Yoga, Ottawa, ON
Ran digital marketing campaign using Google AdWords and PPC Facebook Ads for Empower ME Yoga's summer 2017 promotion
Received 66 clicks for the entire PPC campaign
Responsible for creating social media posts and managing Empower ME Yoga’s social media channels
Used CRM software such as Mindbody Online and Odoo for the program
Created social media marketing plan for Empower ME Yoga geared towards brand awareness and conversion goals
Managed 3 different projects for Empower ME Yoga simultaneously
Initiated website redesign project and instrumental in redirecting the social media platform and presence for Empower ME Yoga which resulted in a potential $2K savings
Created survey using Constant Contact to acquire customer insights for Empower ME Yoga’s projects
Wrote a social media audit for all Empower ME Yoga social media channels
Researched potential companies for website overhaul and drafted a proposal with findings and recommendations
REFERENCES
Available Upon Request
