Onyeka Ndukwe

OIAF Social Media Plan For the duration of OIAF 2017, we will be focusing and monitoring the following social media channels in order of importance: Facebook, Instagram and Twitter. Official Event Hashtag: #oiaf17 or #OIAF17 Potential addition(s): #animationcanada, #animateottawa Goals Use different content on each SM platform for originality. The goal is not to cross social media streams. Operate in different lanes. Get social media handles for speakers, guests and companies involved in OIAF17 for tagging purposes. Ensure all printed event materials have links or QR codes to all our social media pages. Ideas/Tactics Create a social media photo booth with a branded backdrop for those who want to take and share photos of themselves on social media Run a live broadcast (Facebook preferably) on an event or give audience a sneak peek on what is to come. Be sure to promote it ahead of time. Could also do this through Youtube if the setup is possible. Write social media quotes ahead of the event so they are easier to post and include all relevant hashtags. Take and share photos of prize winners. Tag them on their SM handles if you have the info available. Select the proper time and frequency when posting on each network. Keep in mind “the frequency the user prefers and the shelf life of posts on each network”. You can post more on twitter than facebook but be aware of the breathing room in terms of time between posts. Send tweets or Facebook posts to connect with your audience and build anticipation for event (i.e. sneak peek, teaser trailer, surprise guest) Use of visual props to promote hashtags: 3D hashtag signs, hashtag projections, oversized objects that are relevant to the event, Instagram cutouts, event logo backdrop walls Online Marketing Campaign Facebook: Run a Facebook Ad to promote the event a week prior and the link can either be to the main website or to webpage where they can purchase tickets. This ad can be targeted to Ottawa or other cities as well. The duration could be for 3 days in the week or for the entire week depending on the budget available. Twitter: Run an ad with the same goals as the Facebook one. Dependent on budget available. This could either be to raise awareness or promote ticket sales. Instagram: Run an ad with the same goals as the Facebook one. Dependent on budget available. This could either be to raise awareness or promote ticket sales. Google Adwords: Run an SEO ad with the goal of capturing tourists or Ottawa citizens who are searching on Google for something fun to do in Ottawa during the week of OIAF17. Dependent on budget available. This could either be to raise awareness or promote ticket sales. Depending on the budget, we can either run all 4 of these ads or select the ones that would reach a larger audience (Facebook and Instagram). Timeline and Implementation Two weeks before OIAF17: Prep SM quotes and get SM handles for attendees. Select Ad(s) to run for Online Marketing Campaign. Create an SM guide for attendees of OIAF17 to educate them on interacting with us on social media. One week before OIAF17: Run Online Marketing Campaign. Send SM posts to build suspense for OIAF17. Post SM guide Week of OIAF17: Take quality photos, post on social media channels while giving breathing room (15-30mins) between each post, repost and comment on participants’ posts on social media. One week after OIAF: Present SM report documenting results of OIAF17 social media activity and potential lessons from event. Extra Reference Material http://impactiv8.com.au/top-tips-for-using-social-media-at-events/ https://www.infomart.com/3-ways-to-leverage-social-media-during-events/ https://blog.bufferapp.com/social-media-event-marketing