Onyeka Dike

ONYEKA DIKE Lagos, Nigeria · - -· https://www.linkedin.com/in/onyeka-dike-a/ · An experienced Marketing and Digital Communications Specialist with a demonstrated history of working in the banking, FMCG, financial technology and advertising industries. Skilled in Internal & External Communications, Digital Communication, Content Marketing, Editing, Journalism, Public Speaking and Creative Writing. Hands-on experience managing Social Media Advertising (Facebook Business Manager, LinkedIn Campaign Manager, Twitter Ads), Pay-Per-Click (PPC) Advertising, Google Suite of Solutions (AdWords, Display Network, Google Tag Manager, Google Analytics, etc.), and Email Marketing (MailChimp and GetResponse). EXPERIENCE MARCH 2019 – PRESENT CORPORATE COMMUNICATIONS SPECIALIST, GLOBAL ACCELEREX As the Corporate Communications Specialist in this fintech company, I oversee internal and external communications for the Company and its subsidiaries in Nigeria and Ghana. I work with other functions in the Company to develop marketing materials for products and services, coordinating cross-functional teams both strategically and tactically to achieve the overall objectives of the Organisation. Main Achievements • Conceptualised and developed digital branding and marketing materials for major digital marketing campaigns like the 2020 Valentine Promo Campaign (#DontStopLoving) and the 2019 Easier Life Campaign • Grew the Company’s followership by 400% on LinkedIn and by 150% on other platforms over the space of one year. Also scaled up engagement on the social media platforms by 500% and turned them into a lead generation machine. • Was a critical part of the team that ideated, planned and executed a very successful summit on the African Continental Free Trade Agreement AfCFTA) which held at Eko Hotel, Lagos. Also handled the online registration and verification of attendees. • Oversaw the design and building of a responsive and mobile-first corporate website for the Company (www.globalaccelerex.com) and its subsidiary (www.accelerexnetwork.com). • Constantly supervised the prompt update of the website with press releases and the latest information about the Company and its products. • Collaborated with the Product Unit to organise successful product launches for the Accelerex Agent Network Platform (ANP), RexPay (a payment gateway) and RexRetail (an android POS terminal-based solution) in 2019 and 2020. • • • • Worked with a Branding Agency to create a new brand identity for the Company in 2019. Produced a monthly company newsletter to help employees stay abreast of new product developments, company updates, as well as highlight current media attention Effectively coordinated the production of animations, interviews, Vox pop videos, graphic designs and other digital assets for the Company. Created brand and marketing collateral for the Company and its subsidiaries, including a Microfinance Bank and an Agent Banking Company. MARCH 2019 – MARCH 2020 (PART-TIME) SENIOR MARKETING COMMUNICATIONS CONSULTANT, SMARTEDGE MEDIA & COMMUNICATIONS LTD In this role, I provided both advisory and supervisory services to the Company. Having served as the pioneer Head of Operations and Digital Communications, I leveraged my experience to advise the Management on global best practices and how best to attract new clients. Main Achievements • Led the team that handled media production, digital marketing and online registration for CAX WKND 2020, a conference for the cultural and creative arts in Kigali by Times Multimedia, sponsored by Afreximbank. • Handled digital marketing for Afrinolly Creative Hub, a renowned platform for creators in Africa with over 34,000 followers on Facebook and 10,600 on Twitter. APRIL 2017 – MARCH 2019 HEAD OF OPERATIONS & DIGITAL COMMUNICATIONS, SMARTEDGE MEDIA & COMMUNICATIONS LTD As the Head of Operations and Digital Communications for this advertising and digital marketing start-up, I was responsible for client prospecting, pitch presentations, media production and client relations. I also developed and executed digital marketing campaigns on behalf of clients. Main Achievements • Partnered with the Quadrants Company to successfully run Digital Marketing for Ruff n Tumble’s 5-week December Promo Campaign in 2018. • Handled Social Media and Email Marketing for China Europe International Business School’s (CEIBS) 2019 event and WELA Week 2019. • Was head of a 2-man team that prospected, pitched and won the Ikeja Electric account for the production of 2D animations and documentaries. • Effectively handled digital media production for Fidelity Bank’s Get Alert in Millions Promo Season 3 that spanned for 7 months from September 2018 to May 2019. 2 JULY 2011 – MARCH 2017 BRAND & COMMUNICATIONS EXECUTIVE, FIDELITY BANK PLC In this role, my responsibilities included generating content for social media engagements, proofreading all content to eliminate spelling and grammatical errors, content audit to ensure published content did not violate copyright laws, generating press releases and news stories, monitoring the corporate website and social media platforms to ensure timely updates, identifying effective internal communication strategies for conveying relevant corporate information to staff and stakeholders, creating staff awareness and carrying out sensitisation on any policy or product the bank introduced. Also worked with the Events & Promotions Unit to organise corporate events, ensuring adequate media coverage for such events. Worked with the CSR Unit to execute and commission CSR projects initiated by the Bank, while also liaising with the media to give such projects adequate publicity. Main Achievements • Was an integral part of the social media team that grew the bank’s followership on social media by 300% over a 12-month period. • Was part of a three-man team that effectively managed crisis communication when a top executive was interrogated and detained by a government agency. • Pioneer Editor of the Shared Services Info Digest, a weekly information bulletin that kept staff abreast of developments in the Shared Services Division of the bank. • Successfully coordinated the Brand Awareness Series, a staff awareness. campaign carried out as a follow-up to the rebranding exercise by Fidelity Bank. • Effectively gave wide media publicity to some of the major events by the bank such as “Get Alert in Millions Promo”, “Save for Shelter”, etc. • Scaled up the Division’s internal service rating from 59% to 74% in a space of one month. • Wrote the poems sent to customers and published on the corporate website on Valentine’s Day, Children’s Day and Independence Day. EDUCATION OCTOBER 2015 M.A., ENGLISH, UNIVERSITY OF IBADAN, NIGERIA Was lead paper presenter during seminars and was among the top five students in the class throughout the duration of the programme. DECEMBER 2005 B.A., ENGLISH & LITERATURE, UNIVERSITY OF BENIN, NIGERIA Graduated with a second-class upper degree. Won multiple awards in creative writing and had an ‘A’ in my research thesis under the supervision of erudite scholar and renowned Professor Romanus Egudu. 3 SKILLS • • • • • • • • • • Search Engine Optimisation (SEO) Search Engine Marketing (SEM) Content Creation and Marketing Social Media & Google Analytics Crisis Communication Stakeholder Management Strong Written & Oral Skills Media Relations Public Relations • • • • • • Email Marketing (MailChimp & GetResponse) Web Programming Languages (HTML, CSS, JavaScript, JQuery, PHP, etc.) Social Media Advertising Budgeting & Cost Management Presentation Skills Internal Communications Creative Writing ACTIVITIES I am an author of two books, Songs for a Nation in Agony (a collection of poems) and the 360Degree Champion (a book on personal development). I have also served as the Head of Media and Publicity for my Alumni Fellowship, leading the publicity effort for an international conference which held in Lagos in 2017. I enjoy watching football, playing the piano, listening to music, cooking, social media, travelling and creative writing. CERTIFICATIONS • • • • Brand & Product Management Integrated Marketing Communications Channel Management & Retailing The Fundamentals of Digital Marketing (IE Business School/Coursera) (IE Business School/Coursera) (IE Business School/Coursera) (Google Digital Skills) - AWARDS & RECOGNITIONS Best Student, Business Writing and Communication Skills Professional Class. 2011 Letter of commendation for outstanding performance from the Executive Director, Shared Services, Fidelity Bank Plc. 2011 First Prize, Poetry, Creative Writers’ Annual Awards for Excellence, University of Benin. 2006 • • • LANGUAGES ▪ ▪ ▪ English (Native proficiency level in both written and spoken forms) Igbo (Native proficiency level in both written and spoken forms) French (Beginner level in both spoken and written forms. Taking a course to improve proficiency) 4