Oniosun Ayodele

Oniosun, Matthew Ayodele Digital Marketing Professional- Nigeria Experienced Digital Marketing Professional skilled in leveraging data-driven insights to • optimize campaigns and drive measurable results. Strong analytical skills combined with creative thinking and a passion for staying abreast of • emerging trends and technologies in the digital marketing landscape to execute a successful digital campaign. SKILLS Content Creation | Digital Media Strategy | Graphics Design | Video Editing | Social Media Management | Strong Analytical Skills | WordPress | Google Analytics 4 | Google Sheet/Excel | Google My Business | Facebook Ad Setup | Instagram Ad Setup PROFESSIONAL EXPERIENCE Digital Marketer, Skylight Towers Homes and Properties Ltd - Developed and executed Facebook ad campaigns that drive conversions and engagement - Designed visually stunning graphics, including social media assets, blog posts, and website elements - Managed and maintained website, ensuring optimal user experience and search engine optimization (SEO) - Write engaging blog posts that resonate with our target audience and drive traffic to our site - Edited and produced high-quality video content for social media and website use - Analyzed online metrics, including social media engagement, and ad performance - Stay up-to-date with industry trends and best practices, applying this knowledge to continuously improve our digital marketing efforts 2024-07 – 2025-01 Ibadan, Nigeria - Crafted email marketing content for brand awareness Digital Marketing Associate, DigifyNG 2024-02 – 2024-05 Created marketing materials to use on social media and other web • platforms to drive traffic and promote products and services Implemented SEO strategy • Created strategy documents, generating ideas for adverts and • campaigns Researched latest trends in search engine optimization, social • media, content marketing, and monitor online presence across platforms Audited social media profiles to reevaluate social media strategy • GMB Specialist, ZEO Digitals Created WordPress websites for different business categories • 2023-04 – 2024-07 Ibadan, Nigeria Implemented tracking systems using Google Analytics that • increased data-driven decision-making for web marketing strategies. Maintained accurate information about client's business online. • Ensured that all GMB profiles are complete, accurate, and up-to• date with essential information, including business hours, services, and contact details. Attracted new customer and improve how client's business appears • online. Claimed, verified, and optimized GMB listings for clients across • various industries and locations. Implemented GMB posts, photos, and updates to enhance • engagement and visibility. Implemented strategies to generate authentic positive reviews • from satisfied customers. Search Engine Optimization. • Social Media Manager, Freelance Analyzed engagement data, identified trends in customer • interactions and planned digital campaigns to build online community. Designed and implemented social media content strategy that align • with business goals. Tested which time of the day maximized engagement with posts to • increase the engagement rate by 48% over time. Regularly engage with community on social media to increase • awareness. 2023-08 – 2024-02 EDUCATION B.Sc Computer Science, University of Ibadan 2021 Nigeria OND Computer Science, Federal Polytechnic Ede 2016 Nigeria CERTIFICATES Google Data Analytics CFI Professional Ethics Digital Transformations Google Ads Digital Ads Expert by Aleph Google Analytics Certification