Oniosun Ayodele

Skylight Towers Homes and Properties Ltd Social Media Audit Report Presented by Oniosun Matthew 29th Monday July, 2024 skylighttowers.com Outline Executive Summary Key Metrics Performance Analysis Competitor Analysis Recommendations Our Company Skylight Towers Homes and Properties Ltd is a real estate marketing and Investment Company engaged in the acquisition of various lands and development of estates which is laid out in its scheme and gated estates and is thereafter allocated to subscribers of the schemes. Executive Summary This report provides an overview of the social media performance for Skylight Towers Homes and Properties within the real estate sector for the period of its online existence. The objective is to assess current social media efforts, identify strengths and weaknesses, and provide actionable insights for future improvements. The analysis covers follower growth, engagement metrics, content performance, and competitor benchmarking to inform strategic recommendations. Key Metrics Follower Growth Starting Ending Followers Followers Facebook 57 - - Instagram 1,546 - - Twitter 16 - - Platform Growth(%) Key Metrics Engagement Metrics Platform Likes Shares Comments OER (%) Facebook 32 6 20 1% Instagram 935 - - Twitter 0 0 0 0 Performance Analysis High-Performing Content Radio Advert with Brand Ambassador Radio Ads with Brand Ambassador Executive Summary Performance Analysis High-Performing Content Partnership Executive Summary Performance Analysis High-Performing Content Introduction Promotional Video (POV) Executive Summary Performance Analysis Under-Performing Content Introduction Special Day/Holidays Executive Summary Performance Analysis Under-Performing Content Introduction Special Day/Holidays Executive Summary Performance Analysis Under-Performing Content Introduction Memes Executive Summary Performance Summary Analysis • The profile picture accurately represents the brand identity. • The brand bio effectively conveys the brand. message but inconsistent across platforms. • Visual content is consistent and eye catching but the copy can be improved upon. • Engagement per post is relatively low. • Posts are not consistent and frequent. • Content pillars are special holidays/days, team culture, brand authority. Competitor Analysis Competitor Analysis Key Insights Instagram • Instagram and Facebook dominate the social media usage among Nigerian real estate companies. • Majority of top real estate brands have a strong presence on both platforms. • High engagement rates recorded on Instagram and Facebook. Content • Video Content: Competitors frequently utilize video content such as client testimonials and virtual tours. • Content Pillars: Brand Authority and Brand Education are the mostly used content pillars. • Interractive Posts: Engagement rates are significantly higher for competitors using interactive post with Q&A posts, CTA and podcasts. Recommendations Brand Authority Content such as expert insights, thought leadership, industry news and analysis should be adopted. Brand Education Frequent post on benefits of real estate investment within our niche and optimized blog post with weekly podcasts is inevitable for brand growth and retention. Content Calendar lmplement a content calendar aligned with content pillars, business goals and the two most utilized platforms - Instagram and Facebook. Skylight Towers Homes and Properties Ltd Thank You For Your Attention skylighttowers.com