Ong Boon Aik
--
Experience
Jun 2018 – Present
Social Media & Marketing Executive | Sayen Global Sdn. Bhd.
Industry
Multi-level Marketing
- Manage social media, marketing activities, company website and online platforms;
- Implement sales and marketing plan;
- Work alongside with internal and external stakeholders in various marketing projects;
- Enhance customer relationship and satisfaction;
- Ensure customers’ request, enquiries and complaints are well attended and in timely manner;
- Keep abreast of latest online and offline marketing tools.
Mar 2017 – May 2018
Marketing Manager | Willway Trading
Industry
Advertising / Marketing
- Source for quality products and liaise with suppliers;
- Plan and execute online promotion campaigns and evaluate their effectiveness;
- Manage company’s website, Facebook page, and other social media accounts (“Penang
Ansuran Mudah”);
- Manage and analyze Facebook advertisements and Instagram;
- Promptly reply to customers’ enquiries through Messenger and Whatsapp;
- Constantly keep updated with latest online and offline marketing strategies and apply them to
company’s direction and craft own marketing strategy;
- Manage company’s profit and loss accounts.
Jul 2016 – Feb 2017
Digital Marketing Consultant | Locus-T Online Sdn Bhd
Industry
Advertising / Marketing
- Understand clients' marketing objectives in terms of sales, marketing, and competition;
- Educate and train SMEs on the usage of digital marketing;
- Identify relevant internet marketing or digital solutions to clients;
- Consult clients with internet marketing and digital marketing plan and strategies;
- Achieve sales revenue targets and acquire new business based on company's KPIs;
- Collaborate with internal team to help clients in growing their online sales and achieving their
marketing objectives;
- Manage corporate accounts and ensure continuous positive business relationships;
- Manage clients' campaign as it runs and suggest methods or ways for improvement.
Jan 2013 – Jun 2016
Merchant Sales & Service | AEON Credit (M) Berhad
Industry
Banking / Financial Services
- Acquire new merchants while developing existing ones;
- Build and maintain business relationship with existing merchants;
- Provide training and servicing;
- Promotion planning and execution to ensure sales achievement;
- Handle merchants' feedback and complaints;
- New business expansion and development;
- Compliance of company policies and ISO standards.
Dec 2011 – Dec 2012
Marketing Executive | Siang Electrical Chain-Store
Industry
Electrical & Electronics
- Providing support to outlets to ensure compliance of standards;
- Planning and executing promotional events and activities;
- Managing outlets and events' operation;
- Conducting merchandising activities to outlets;
- Coordinating marketing activities (roadshows, exhibitions, and in-house events);
- Preparing marketing collaterals (banners, streamer, POP, leaflets and flyers);
- Preparing report and post-promotion reviews.
Aug 2011 – Nov 2011
Sales Trainee | APPCO Group
Industry
Marketing / Promotion / PR
- Attend sales coaching and training sessions;
- Participate in company’s team building development activities;
- Implement sales strategies;
- Acquire new customers for clients to generate growth;
- Meet sales key performance index (KPI);
- Outstation travelling during road trips, training, and business networks.
Education
Graduated in 2011 - Universiti Tunku Abdul Rahman (UTAR)
Bachelor's Degree in Business Administration
Publication
Project Title : An Individualistic Approach to Employability: A Study on Graduates' Employability
Description : Generally, the objective of this study is to examine the perceived employability among
working fresh graduates by comparing past models of employability with freshly employed graduates;
in which our adopted model of employability mainly consists Fugate (2006), and Fugate and Kinicki‘s
(2008) dispositional approach to employability, along with its adopted variables of openness to
changes at work, work and career proactivity, career motivation, work and career resilience, and work
identity; the theory of career capital along with its adopted variables of social capital and human
capital; and Berntson‘s (2008) concept of perceived employability‘.
Project Duration
: Jun 2010 – May 2011
Publication URL
: http://eprints.utar.edu.my/49/
Skills
Microsoft Office (Excel, Word, PPT)
Research
Internet and Social Media Marketing
Telemarketing
Online Selling and eCommerce
Marketing Communications
Public Speaking and Training Skills
Communication Skills
Customer Relationship Management
Sales and Marketing
Graphic Design and Slideshow Video Editing
Copy Writing
Certifications
The Fundamentals of Digital Marketing
Issuance Date : January 2019
Certificate ID : 5FL 4NT 4NJ
Institution
: Google Digital Garage
Ecommerce Certification
Issuance Date : November 2018
Certificate ID : CERT--EMI
Institution
: eMarketing Institution
Languages
Proficiency level: 0 = Poor; 10 = Excellent
Bahasa Malaysia
English
Mandarin Chinese
Cantonese
Hokkien
Spoken
8
8
9
9
9
Written
9
9
9
N/A
N/A
Other Information
Calm, analytical, good customer/client services, able to understand everyone's roles and can work
with all departmental colleagues, and able to work as a team and also independently. Always make
company's profit and loss as priority. Throughout my working years, I have dealt with various
industries and business types, where I could understand all businesses’ insights - this helps where I
am able to talk to key decision makers about their business. I self learnt digital marketing which I
have been practising latest online tools in real world. My passion is in serving and consulting the
small and medium enterprises in Malaysia.
