Omowumi Mary Odunlofin

I’ve seen too many businesses pay for a HubSpot subscription only to use it as a glorified spreadsheet. My job is to change that. I focus on the technical setup of your CRM, so your team can stop fighting with messy data and start actually closing deals.

I don’t just "input data", I build systems. If your lists are cluttered or your sales team is manually chasing leads that aren't ready to buy, I can fix the underlying logic to make the platform work for you, not against you.

What I actually do for your HubSpot portal:

• Segmenting that works: I build Active Lists using precise AND/OR logic. Instead of a "master list" of everyone, you’ll have targeted groups based on how people actually behave—like who visited your pricing page three times but hasn’t booked a call yet.
• Automation that sounds human: I set up Workflows (both Contact and Company-based) to handle the repetitive stuff. Whether it’s routing a new lead to the right rep or sending a perfectly timed follow-up, I make sure nothing falls through the cracks.
• Cleaning up the mess: I’m a stickler for data hygiene. I handle custom properties and data normalization so that your reports actually make sense. If your data is "dirty," your automation will fail. I make sure it stays clean.
• Identifying "Hot" Leads: I set up Lead Scoring and Lifecycle stages (MQL/SQL) so you know exactly who to call first.

I’m not a general virtual assistant; I’m a specialist who cares about the technical "why" behind your CRM. My goal is to build a system that runs 24/7 so you can focus on scaling your business.

If you’re tired of a messy CRM and want to see what HubSpot is actually capable of, let’s talk.