Omotolani Bakare

OMOTOLANI JOHN BAKARE DIGITAL MEDIA STRATEGIST | GOOGLE CERTIFIED | SOCIAL MEDIA | INTERNAL COMMS | BRAND & PR Summary Phone:- |- A multi-skilled individual knowledgeable in the use of new media and its tools to effectively drive brand awareness and lead generation that meet organization’s goals.A collaborative and dedicated team player skilled at identifying, attracting and retaining customers using digital media. Email:- Experience Social Media Handles: Corporate Communication Officer, Chams Plc Contact Address: 32, Giwa Street, Off Kayode, Onipanu, Lagos https://www.linkedin.com/in/omotolanijbakare/ https://www.facebook.com/tolanibakare Instagram: @tolanibakare | Twitter: @tolanibakare Skills Highlight             Digital Media Marketing/Strategy Social Media Management, Email Marketing Management Content Strategy & Development Product Marketing Strategy (Launch & Activation) Excellent Customer Management Adaptable with analytical approach to work. Efficient communication skills Effective interpersonal relationship Internal Stakeholders Management Team Building & Bonding Problem Solving Technical Skills • Web Analytics: Google Analytics, Google Webmaster Tools, Web Trends, SEMrush. • Software: Corel Draw, Microsoft Suites, Social Media & Digital Management Tools • CMS/Blogs: Wordpress, Blogger • Internet Advertising Tools: Facebook Business Manager/Ads, Instagram Ads, Google AdWords, YouTube Ads, LinkedIn Ads. Professional Affiliations • Associate Member Chartered Institute of Social Media & Digital Marketing • Member DigiClan Africa Lagos Awards & Commendations • Award for Inventiveness 2017 • 10 Years Long Service Award 2017 CSR; Obele Community High School 2016 (Donation of Apple all-in-one PCs) • Staff of the Year 2008 Brand & Product Management | Digital Media Management 8, Louis Solomon Close, Victoria Island, Lagos November 2015 – March 2020 • Create and execute strategic objective for brand management unit. • Create product marketing strategy across relevant media with target audience definition and persona. • Develop multiple leads using Social Media Marketing and boosting traffic to social media pages • Manage media relations for both PR (offline) and online platforms. • Generate traffic for brand online media – website and social media. • Generate content for all company’s marketing materials/souvenirs • Provide multichannel campaigns across e-mail, web and social media. • Collaborate with creative team for ideation, content generation and designs to infuse into social campaigns and core concepts online and through other media. • Increased company’s visibility in the investor’s community and the public at large through effective PR management. • Managed effectively internal communications and staff engagement within company and the group. • Provide support for subsidiary companies ACHIEVEMENTS • Executed brand refresh after 31 years and redesigned company’s brand logo architecture. • Created company’s brand manual • Created product themed creative designs and content direction for online product marketing/mentions. • Created lead conversion strategy and marketing funnel for online campaigns. • Increased social media engagement and followers for brand across all owned platforms organically; o Grew LinkedIn to over 10,000+ followers o Facebook to over 2,000+ followers. • Optimized corporate website and increased traffic to over 1.5million visitors in less than 3 months. • Successfully managed the execution of company’s AGM for 3 years with over 8,300 shareholders; AGM doc; event, media coverage & reporting. Projects & Contributions • Event Planning & Management Osun Omoluabi Card Launch by Gov. Rauf Aregbesola. 2017. • Coordinated the Chams PLC’s Anniversaries (2016 – 2019) 30th , 31st, 32nd, 33rdand 34thAnniversaries (4 years) Certifications Search Engine Marketing eMarketing Institute March, 2020 SEO - Search Engine Optimization eMarketing Institute March, 2020 Chartered Digital Marketing Professional Chartered Institute of Social Media & Digital Marketing, Lagos August, 2019 PGD in Social Media & Digital Marketing Chartered Institute of Social Media & Digital Marketing, Lagos August, 2019 Google Analytics Individual Certification Google July, 2019 Advanced Google Analytics Google July, 2019 Google Ads Video Certification Google July, 2019 Google Ads Fundamentals Google July, 2019 Digital Sales Certification Google July, 2019 Google Analytics for Beginners Google June, 2019 Online Marketing Fundamentals eMarketing Institute May, 2019 Content Marketing eMarketing Institute May, 2019 Content Development How to Write Killer Content for the Web Udemy January 28, 2019 Digital Branding and Engagement MicroMasters in Marketing Curtin University/ EDX, 2018(Completed Module 4/4). Diploma, Social Media Marketing Shaw Academy October, 2018 Certificate in Social Media Marketing eMarketing Institute October, 2018. Experience Admin & account, OFFICER - Chamscity • 2A, Isaac John Street, GRA-Ikeja, Lagos • July 2012 – October 2015 ADMINISTRATIVE | CUSTOMER MANAGEMENT & FINANCE • Ensure proper filing of all documents and easy retrieval • Monitored and maintenance of First Aid Box • Effective management of customer relationship • Circulation of Event Calendar among all team members • Credit Control & Debt Recovery. • Submission of accurate weekly report • Cost reduction in business Operations. ACHIEVEMENTS • Created ISO quality manual for the business unit. • Ensured1-zero customer complaints per quarter • Achieved 60% of revenue to be repeated clients. • Achieved ISO/QMS validation for the business unit. • Created and managed the business unit’s presence on social media. • Operated weekly emails to clients. Finance Officer (Chams Plc - Finance Unit) 8, Louis Solomon Close, Victoria Island, Lagos. January 2008 – June 2012 • Prepare and package proposals to various banks and potentials lenders. • Managing relationship with NSE representatives and in the collation of documents to the regulatory bodies (NSE and SEC). • Delivery of documents to all regulatory bodies • Assist in company’s listing on Nigerian Stock Exchange • Assists in monitoring and reporting of Company’s shares on the floor of NSE. • Management of relationship with shareholders and Registrar in shares related issues. • Performs budget and budget consolidation for units and all companies within the group. Account Officer (Chams Plc – Accounts Unit) 8, Louis Solomon Close, Victoria Island, Lagos August 2007 – December 2007 • Bank liaison officer. • Assisted in company’s financial audit. • Monthly bank reconciliations. • File system maintenance • Source for required and related documents for account purposes. EDUCATION B.sc, Mass Communication National Open University of Nigeria Lagos. SSCE/NECO Nigeria Premier College Mushin, Lagos, 2002 Certifications Pages Managed The Fundamentals of Digital Marketing Google, June 2018 • Chams PLC – Managed pages and loaded it company’s relevant information and activities. Increased LinkedIn page to 0ver 11,000 followers organically. • Naijamarket.ng – an e-commerce site for popular computer village. Developed content strategy and lead generation. Organically grow pages and generated leads on Facebook and Instagram. • Spotkliners Cleaning – a small business that specializes in one-off cleaning & fumigation services. Managed its Facebook and Instagram pages with relevant content and generated business leads that has generated over N100,000 with less advert budget. Critical Thinking | Analytical Thinking | Strategic Thinking | Problem Solving Krypton Academy 2017 Diploma in Digital Marketing Team7 Project 2017 Online Marketing Fundamentals Google/ The Digital Garage, UK 2017 Support for SMEs (One-Off) • • • • Digital Marketing KnowledgeHub 2017 Diploma in Customer Service ALISON 2015 Service Quality for Service Industry ALISON 2015 Basic Certificate in Leadership Daystar Leadership Academy 2009 Training & Speaking Engagements • o Strategies for Selling on Instagram (SMEs) Training for Budding Business Owners – 2018 Quality Management System Audit Tenol-Alpha 2008 o Digital Marketing for Business Owners Entrepreneurship & Empowerment Program RCCG Christ Embassy, Area HQ., zone8, L.P 26 – 2018 Articles & Communications • • E-Books (unpublished but available for sharing) o i-Quote – a publication on short inspiring quotes. o Hannah – The Story of Biblical Hannah with a modern twist. o Making It Count – of poems & Raps o Love Quotes and Poems o The Healing Balm – of scriptures on healing o The Gospel of Life • Editor, The Voice Magazine, 2016, edition 23. General Secretary/Media Director, Champions Fellowship International, 2016. Volunteer Experience • • Renovation & Painting of Obele Community High School 2017 Volunteer Corps, Lagos. • Mushin Clean-Up at Idi-Oro Market, 2019 African Cleanup Initiative (ACI), Lagos • Clean-Up Crescent (Walter Carrington), 2020 US Embassy, VI Lagos & African Cleanup Initiative, Lagos LAAGTECHNOLOGY LAGOS AUTO-REG AGENT BONIF CONSULTING – Audit Firm ALEXANDER HAGUE – BOI Consultant o Online ads for lead generation with conversion on WhatsApp. o Review of & advisory on company’s corporate website development and content. o Generated over 200 leads for business with 3 days of advert o Generated over 1,000 engagements in 1 day o Generated relevant leads for business within 3 days o Digital Marketing for Business Owners 1 Week Skill Acquisition Program African Church, All Saints, Dopemu Agege, Lagos – 2018 o Teenagers Camp 2019 How Social Media Can Enhance Your Dream for Fulfilment, RCCG Zone 8, Teenagers Camp, 2019 o Social Media as Destiny Enhancer 1 Day Youth Empowerment Conference, 2019 Destiny Recovery Ministry, Ibadan. o References Available on Request