Akinseye Omolara Esther
Block 19 Flat 2 Ijaiye Housing Estate, Ogba, Lagos-
www.linkedin.com/in/omolara-akinseye
PROFILE SUMMARY
I am assertive in accepting challenges, resourceful, knowledgeable, driven, and a
disciplined individual, seeking to utilize and develop my skills and experience to contribute
to your organization’s growth. I am a dedicated and an enthusiastic person when solving
complex problems. I am also passionate about Digital Marketing with a big interest in
solving complex marketing problems.
I am a Result oriented Digital Marketing Professional with the ability to drive brand awareness
and revenue growth using proven digital marketing strategies, tactics and tools to target your
precise customer target to drive quality traffic to your business.
I am also able to implement relevant and up to date strategies to convert your site visitors to
new, returning and referral customers at the lowest cost possible with the ability to engage
your customers to advocate your brand. I am also knowledgeable on integrating traditional
marketing with digital marketing to maximize results.
PERSONAL DETAILS
Marital Status: Single
Sex: Female
D.O.B: 22nd November, 1994
AREA OF EXPERTISE – DEMONSTRATED SKILLS
● Customer Avatar and Research: I am able to determine your customer avatar as this is
the most important part of digital marketing – understanding who your targets are and
when, where and how to target them to get results. I can run customer research using
Alexa, SimilarWeb, Google AdWords and many other tools as trained and tested in the
Digital Marketing Skill Institute.
● Social Media Tools: Able to use cost effective and smart social media tools to manage,
monitor and optimize social media engagement to drive off the chart result as practiced
during my course at the Digital Marketing Skill Institute using tools like Hootsuite,
Snip.ly and many more.
● Social Media Ads: I can run effective social media ads and target effectively your exact
target audience on various social media as implemented in my project at the Digital
Marketing Skill Institute.
● Strategy Formulation: Skilled at developing result oriented digital marketing strategy as
evidence in my outcome during my course at the Digital Marketing Skill Institute. I
developed a cost effective digital marketing strategy for a Fashion Institution, DJ
entertainment company.
● Landing Page: Able to develop high converting landing pages using tools like Instapage
to drive conversion and generate leads as implemented during my course at the Digital
Marketing Skill Institute.
● Search Engine Optimisation: I am skilled at using technical,
PROJECT ACCOMPLISHMENTS
1. I successfully audited a website and developed a wire frame.
2. I developed a full blown website – getbetadeals.com
3. I successfully developed a landing page and connect it with an email marketing software
called getresponse
4. I successfully manage social media accounts for a Fashion Institution, a Cryptocurrency
training agency and a DJ and entertainment company. I have also been able to increase
followership and engagement organically on these platforms
5. I successfully ran ads for the aforementioned organisations to increase sales and
followership.
INTERPERSONAL SKILL
● Problem Solving: Able to use analytics to provide customer focused marketing
solutions by measuring key performance indicators to draw our innovative solutions for
implementation. I was able to solve a class challenge on how to target clients Nigerian
in the UK.
● Communication: able to motivate others and generate a positive attitude to setting up
new procedures. I have worked, schooled and lived with people from different
backgrounds and age, through this I have learnt to adapt to suit different audiences.
Competent in report writing and presentation delivery, evident in work and educational
experiences.
● Active Listening: I have learnt to actively listen to clients and customers from different
work experiences i have gathered over the use so as to understand their needs and how
best to solve and meet their needs effectively
● Patience: As one who relates with clients in previous and current work responsibility and
I have learnt to be Patient with Customers and Clients. Helping me to gain their trust and
help create a relationship between us
CERTIFICATIONS
Digital Marketing Skill Certified as a Professional Digital Marketer
GetResponse Email Marketing Cerfiticate
Google Basic Digital Skills Training
EDUCATION
February – April 2021 Digital Marketing Skills | Digital Marketing Professional Certified
Digital Marketing Fundamentals I learnt the fundamental principles that is required for any
digital marketing success. I also learnt the power of applying digital marketing concepts across
the marketing function in any business – integrating traditional and digital marketing strategies
to maximize result.
Website Conversion Funnel
I learn about website conversion rate and usability. Also learnt how to architect a “conversion
funnel” that gives businesses exactly what they want: MORE customers that are MORE
valuable, all while spending LESS to acquire them.
Social Media Ads
I learn how to run different kinds of ads on all social media platforms, How to determine what
works for different niches and business owners. I learnt how to make basic designs on canva, use
quality images to create logos, mock ups, Facebook banners and covers.
Google Ads and Analytics
I learnt how to run search ads, display ads on google, also use the google tools to take proper
account of ads and run better and more effective ads as well better targeted audience
Search Engine Optimisation
I learnt to use various tools to properly perform technical, on-page, off-page and local SEO.
- University of Lagos|B.S.C In Physiology
My Research Project was on the Effect on Genistein on the Cardiovascular Parameters of
Pregnant Rats.
It may totally unrelated to my digital marketing skills, However, Research is one Key aspect
in Marketing as a whole and this project helped me to know how to research on topics,
events and projects
WORK EXPERIENCE
June 2016- April 2017 Records Officer, National Hospital Abuja
I kept a proper record of Patient folders, ensured to keep their information confidential and
related with them with utmost caution and respect.
Other responsibilities included: Ensuring Patients to be seen have their folders retrieved at
the right time, and kept back safely after patients have been seen by doctors. Book patients
for further appointments and schedule messages to be sent to them before appointment date
as a reminder.
August 2017- September 2018 Personal Assistant, Swift Ecurrency
Schedule events daily, answer client and customer calls and give proper information about
services offered.
Other responsibilities included: Setting reminders for my boss, organising seminars, booking
hotels, event centres, for seminars and meetings.
January 2019- till date Personal Assistant, Aminit Solutions
Schedule events daily, answer client and customer calls and give proper information about
services offered, booking business trips
Other responsibilities included: Setting reminders for my boss, organising seminars, booking
hotels, event centres, for seminars and meetings, Writing Travel Debriefs, Writing minutes of
meetings
January 2019- March 2020 Personal Assistant, Logistics Manager I-Plus investment
information Services limited
Schedule events daily, answer client and customer calls and give proper information about
services offered, booking business trips.
Other responsibilities included: Setting reminders for my boss, organising seminars, booking
hotels, event centres, for seminars and meetings, Writing Travel Debriefs, Writing minutes of
meetings, booking all logistic trips daily, ensuring safety of goods delivered to customers,
managing riders.
June 2020- till date Virtual Assistant, Social Media Manager Jazes Global Service
Schedule events daily, answer client and customer calls and give proper information about
services offered, Creating Content on scheduled emails, engaging customers on Facebook,
Instagram and Twitter, Running ads and incentive campaigns
Other responsibilities included: Setting reminders for my boss, organising seminars, booking
hotels, event centres, for seminars and meetings, Writing Travel Debriefs, Writing minutes of
meetings.
EXTRA CURRICULAR ACTIVITIES
2016 NYSC Red Cross CDS
∙ I learnt to provide first aid care for all kinds of victims of accidents- Sports, fire, vehicle
or health emergencies. I also created awareness in IDPs and orphanages as regards
safety, first aid and personal Hygiene.
∙ Acted as a representative in Red cross in HIV/AIDS awareness and testing and also wrote a
well accepted letter on Family Planning in Nigeria.
INTEREST
1. Sport: Sprint Race
2. Learning and practicing digital marketing strategies
3. Cooking
4. Travelling and meeting new people
5. Researching
REFEREES
Available on request
