Omitogun Waliyat Omolayo

OMITOGUN WALIYAT Social Media Manager Abuja, Nigeria •-• - • https://www.linkedin.com/in/waliyat-gbolagade PROFESSIONAL EXPERIENCE Newdoor Properties Limited Ibadan, Oyo State Social Media Manager- • Designed and executed a comprehensive social media content calendar, optimizing posting times and content formats. • Developed a data-driven social media strategy, leading to a 12% increase in website traffic from social platforms. • Increased lead generation by 10% by optimizing audience targeting, refining ad creatives, and leveraging high-performing content formats. • Boosted conversion rates by 40% through data-driven campaign adjustments, personalized ad messaging, and strategic retargeting efforts. • Monitored and analyzed social media metrics using tools like Google Analytics, Facebook Insights, and Hootsuite. ERILEARN, DIGICARE, HUMIQUE BITES, B WORLD THREAD … Ogun State Freelance Ads Expert 2022 • Optimized ad spend through A/B testing, leading to a 10% increase in ROI across multiple campaigns. • Achieved an average Click-Through Rate (CTR) of 9% across various paid social media ads. • Maintained an average conversion rate of 20%, improving lead generation and customer acquisition. • Developed and executed tailored ad strategies for multiple brands, resulting in consistent audience growth and engagement. ATECH ELECTRICAL ENGINEERING Lagos State Social Media Manager- • Increased social media engagement by 35% within the first six months by optimizing content strategy and audience interaction. • • • • Grew follower base by 28% through targeted content and community engagement. Boosted user-generated content participation by 25%, enhancing brand credibility and customer trust. Implemented market research insights, leading to a 20% increase in audience engagement with new content ideas. Maintained brand consistency across all social media channels, strengthening brand identity and recognition. VOLUNTEERING Iftar Program – Engagement Facilitator • Coordinated community engagement activities, enhancing participant interaction and event inclusivity. • Assisted in organizing and distributing meals, ensuring a smooth and efficient Iftar experience for attendees. • Fostered a welcoming environment by facilitating discussions and networking among diverse participants. Skills acquired: Communication, Adaptability, Collaboration, Problem-Solving Erilearn Tech Academy – Customer Success Manager • Provided personalized support to students, improving course completion rates and satisfaction. • Assisted in streamlining student onboarding processes, reducing enrollment friction and increasing engagement. • Collected and analyzed student feedback, leading to improvements in course content and delivery. Skills acquired: Empathy, Copy Writing, Story Telling, Attention to Detail, Leadership, Planning and Organization April 2023 | Abeokuta May 2023 | Lagos State SKILLS SUMMARY Advertising & Analytics: Social Media Management: Branding & Design: Marketing & Growth: Tools & Platforms: Communication & Collaboration: Paid Advertising, A/B Testing, Social Media Analytics Social Media Strategy, Content Creation, Community Management, Content Calendar Management Brand Development, Design Basics Audience Engagement Strategies, Influencer Collaboration, Growth Hacking Techniques Google Analytics, Facebook Business Suite, Hootsuite, Buffer, Canva, Adobe Creative Suite, Figma Cross-Functional Teamwork, Client Communication, Campaign Reporting & Presentation EDUCATION FEDERAL POLYTECHNIC EDE HND. Computer Science. Osun, Nigeria- CERTIFICATION CERTIFICATE OF COMPLETION | LINK GREAT LEARNING; Digital Marketing Framework 2024 CERTIFICATE OF COMPLETION | LINK THE DIGITAL SCHOOL; Digital Marketing Fundamentals 2021 CERTIFICATE OF COMPLETION | LINK GOOGLE; The Fundamentals of Digital Marketing 2021 CERTIFICATE OF GRADUATION | LINK COURSERA; Designing High Fidelity Prototype in Figma 2021