OMEDARO VICTOR-OLUBUMOYE
121 Brereton Avenue, Cleethorpes, DN35 7RL
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Personal statement
Strategic Digital Marketing Manager with 5+ years of success driving brand awareness, traffic, and revenue growth through SEO, content marketing, paid advertising, and data-driven analysis. Proven ability to develop integrated campaigns, optimize websites with WordPress, and lead teams to achieve measurable results.
Key Skills
SEO/PPC
Content Marketing
Email Marketing
Social Media Strategy
Website Management (WordPress)
Google Analytics (GA4)
Communication
Copywriting
Campaign Analysis
Keyword Research (SEMrush, Ahrefs, etc.)
Graphic Design
Problem-Solving
Video Editing
Employment History
Content Creator CosyChats, Remote UK
(September 2024 – Present)
Create and edit engaging parenting videos for YouTube and Instagram.
Conduct keyword research to develop relevant, high-impact topics.
Write scripts, record, and edit videos, managing the content production process end-to-end.
Social Media Manager/Content Creator Omedee Brand, Remote UK
(April 2024 – Present)
Boosted Facebook engagement by 164% by implementing targeted audience segmentation, compelling visual storytelling, and consistent community management.
Accelerated personal brand growth on TikTok by 5516% in 60 days through strategic content planning, targeted audience engagement, and data-driven optimisations, resulting in a 236% increase in post views.
Grow Facebook work from home grow to over 3000 members in 3 months.
Hosting events creating engaging content and interacting with online communities.
Freelance Digital Marketing Specialist, Bodmek Digital, Remote UK
(Feb 2019 – April 2024)
Ran targeted ad campaigns to promote an ebook for Bodmek Digital generating 66 leads and CTR of 13.33%
Developed and executed email marketing campaign for Herraessence ecommerce brand with 35% email open rate leading to increased sales.
Lead comprehensive digital marketing initiatives, achieving a 30% increase in annual sales revenue for a hospitality client through Google Ads.
Actively developing the Omedee Ecommerce website, utilizing WordPress to enhance user experience and drive sales conversions.
Manage website updates and content optimization using WordPress, boosting organic search visibility.
Digital Marketing Executive, My Code Kit, Remote UK
(April 2023 – Jan 2024)
Led a successful integrated campaign for a startup's product launch, resulting in 127 leads from targeted LinkedIn organic campaign
Strategized and executed targeted email marketing campaigns, including copywriting and design.
Strategic content planning and crafted engaging social media content across Meta platforms.
Digital Marketing Specialist, MRT Net Solutions, Abuja
(Feb 2020 – Aug 2022)
Led a successful social media campaign on Meta, achieving a 200% increase in impression and boosting followers by 20% through competitor analysis and content planning.
Conducted keyword research and implemented on-page, local, and off-page SEO strategies to increase website traffic for the newly launched MRT Net Café.
Crafted engaging social media content and managed distribution using Canva, Hootsuite, and Buffer, resulting in improved engagement metrics.
Demonstrated a deep understanding of the customer journey through product development, marketing strategy, and value proposition creation.
Digital Marketing Specialist,Vicolad Media Limited, Abuja
(Feb 2019 – Jan 2020)
30% increase in graphic design training enrollments within 6 months using Google Ads and optimized website.
Built and managed the company's website using WordPress, enhancing user experience and driving conversions.
Achieved second-page Google rankings within 2 months through website optimization and content strategy.
Spearheaded content marketing initiatives, leading to increased social engagement and brand awareness.
Education
University of Lincoln – MSc Digital Marketing (Distinction)
(Sep 2022 – Sep 2023)
University of Warwick – MSc Engineering Business Management (Pass)
(Sep 2012– Sep 2013)
Obafemi Awolowo University – BSc Electronic/Electrical Engineering (2:1)
(Sep 2012– Sep 2013)
Hobbies & Interests
●Research. ●Content creation.
