Olympia Kouroupi

OLYMPIA KOUROUPI-Olympia Kouroupi - Born:- Citizenship: Hellenic A MarCom professional with passion for delivering strategic marketing initiatives and successful campaigns for greek and multinational companies across diverse industries, such as Healthcare, Education, Entertainment and Sports Management. Having collaborated with numerous greek and international advertising, digital and PR agencies, Olympia has extensive experience in the areas of Brand Management, Digital Communication, Event Management, Corporate Comms and Public Relations. EDUCATION New York University, School of Continuing & Professional Studies - New York City Degree earned: Professional Certificate Public Relations City University of London, School of Social Sciences, London Degree earned: Master of Arts (MA), Communications University of LaVerne, California Degree earned: Bachelor of Science (BSc), Sociology WORK HISTORY & ACCOMPLISHMENTS • • • • • • • • • • • • BIOIATRIKI HEALTHCARE GROUP, May 2019 – July 2020 Marketing & Communication Supervisor Design & implementation of company’s marketing strategy Suggestions for corporate strategies related to business development and sales’ traffic activities Planning & supervision of company’s social media and digital channels for the promotion of 50 Diagnostic Centers & 3 Clinics in Greece and Cyprus Design of promotion and launch of new healthcare services and digital products (bioiatrikidigital.gr, Digital Health Fakelos, Ergometric Center, Skin DNA test) Development of internal & external guidelines & procedures for COVID -19 crisis management MEDITERRANEAN COLLEGE,- Marketing Director Management of all marketing, advertising, and promotional campaigns for 8 Schools & 32 educational programs Event planning & coordination (corporate, program-specific, seminars, conferences, exhibitions) Planning, coordination & reporting of digital strategy and campaigns Collaboration with sales team ensuring support in reaching sales targets LAUREL International Management Ltd 5th Asian Indoor & Martial Arts Games, July-Oct 2017 Turkmenistan Communications Manager Crisis Management – Development of guidelines & procedures – Media Relations Content production for Organizing Committee digital media (official website and social media platforms) Overview of marketing campaigns, PR & Games’ promotional events • • • • • • • • • • • • • • • • • • Organizing of press conferences, interview requests with Games representatives (Organizing Committee, Ashgabat 2017, OCA) AFFIDEA Greece,- Marketing Communications Manager Owner of the overall rebranding strategy, positioning & business architecture Design and implementation of marketing strategy for 16 Diagnostic Centers Supervision of sales team and b2b partnerships Development & supervision of CSR initiatives (athlete/team sponsorships, donations, educational/scientific programs) Coordination of marketing communication for Croatia, Bulgaria, Hungary & Portugal marketing and sales teams ODEON Cinemas & Film Production, 2005 – 2011 Marketing Manager Marketing plan development and implementation for 8 cinema multiplexes in Greece & 5 in Romania ATL & BTL design and supervision of movie and theater campaigns Re-launch of Odeon Club Cinefili Loyalty program and CRM for 200.000+ cinema goers Supervision of social media promotions and digital advertising Event Planning and coordination FAME Sports Marketing SA (Spot Thomson), 2003 – 2004 Sports Marketing Specialist Account management & sponsorship program implementation for clients: Vodafone, AMSTEL, Heineken (Athens 2004, UEFA Champions League) Events planning & coordination of BTL activities V+O Communications, 2002 – 2003 Events Manager Planning and implementation of events (press conferences, product/services launches, corporate communication, exhibitions, road shows, media trainings, new business presentations, media tours) Media Relations & publicity coordination Clients included WIND, Athens Hilton, Coca Cola, HP, Emirates, NOVA TV, Village Entertainment ALBA, 2000 – 2002 Communication & Corporate Relations Executive Planning, coordination & implementation of ALBA’s communications activities: Events (lectures, panels, workshops, seminars, conferences); marketing campaigns, advertising (print & online), brochures and other information/promotional publications; media relations Launch and content development for first ALBA website EASTERN Exhibitions & Display Ltd,-, Edinburgh - UK Marketing Executive • Client service and B2B sales • Launch and content creation for company’s website ADDITIONAL INFORMATION & SKILLS • • • • • • Excellent MS Office skills Foreign Languages: English (excellent), French (particularly good), German (basic) Digital expertise in content development, advertising, and social commerce Strong communication & organizational skills and ability to operate in dynamic and multicultural environments Excellent reporting and presentation skills Team oriented with excellent networking ability Seminars, Conferences & Webinars attended: KPMG Customer Experience Conference Social Media Marketing foundations Google Analytics training 8th Conference InfoCom Security 10th Greek Conference Summit on Customer Service Social Media Strategy Driving ROI through social commerce experiences 17th InfoCom World Conference 2nd European Risk Summit: “Risk Communication: principles-strategies-tools eHealth Forum Hellenic Audiovisual Institute - Digital Media, Trends & Prospects Hellenic Association of Advertising-Communications Agencies- Conference on ‘Ideas Move the World’ EEDE – Seminar, Marketing Communications ALBA - Seminar, Advertising ALBA - Seminar Internet Communications REFERENCES - Furnished upon request