Oluwatosin Adebayo
Address: Abuja, Nigeria • Email:- Phone no: -
Profile
Experienced Media & Communication Executive with over five years of expertise in planning and executing
impactful campaigns. Skilled in identifying target audiences and crafting strategies that resonate across social
media, traditional, and outdoor platforms. Known for strong interpersonal, time management, and problemsolving skills, delivering seamless project execution and measurable results.
Work Experience
2022 Present
Wuse II Abuja
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Implement metrics to measure and ensure the effectiveness and efficiency of
service delivery.
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Foster a culture of excellence and professionalism among internal teams,
promoting continuous improvement and adherence to organizational standards.
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Lekki, Lagos
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Lekki, Lagos
Head Supervisor
Babcock Liaison Office & Guest House
Heading the Liaison & information desk
Monitor and evaluate staff performance to maintain high standards of quality in
work delivery.
Media & Communication Strategist
Babsomo Communications
Spearheaded the adoption of best practices to ensure exceptional customer
satisfaction throughout the media planning and evaluation process.
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Specialized in procuring media space, securing optimal placements for maximum
campaign impact.
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Designed and executed advertising strategies, translating creative concepts into
actionable tasks.
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Successfully coordinated the launch of media campaigns, ensuring timely and
seamless execution.
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Negotiated with media sales companies to secure competitive rates, optimizing
budget utilization.
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Managed and aligned internal and external communication tools and strategies to
achieve cohesive messaging and branding.
Media Monitoring Officer
Babsomo Communications
• Monitored ongoing media campaigns to ensure accurate delivery and adherence
to project timelines.
• Maintained comprehensive records of past and current campaigns for reference
and analysis.
• Compiled detailed reports and materials for executed campaigns, providing
insights and metrics to assess performance and inform future strategies.
July 2016 – December 2016
Ajao Estate, Lagos
Media Intern
Media Monitoring Service
• Oversaw multiple commercials across various platforms, ensuring accurate
tracking and timely reporting.
• Gained hands-on experience with a range of software and tools used for tracking
commercial performance and metrics.
January 2016 – June 2016
Ikoyi, Lagos
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May 2014 – December 2014
Ikeja, Lagos
Media Intern
United Nations Information Centre
Developed and maintained a content calendar, ensuring timely scheduling and
consistent posting across platforms.
Managed and created engaging content for the company’s social media channels,
enhancing online presence and audience engagement.
Conducted news gathering, reporting, and anchored programs to deliver timely
and relevant updates.
Planned and coordinated programs for United Nations International Days
Celebrations, ensuring alignment with organizational goals.
Acted as a liaison with NGOs and media houses, fostering strong partnerships
and facilitating collaborative efforts.
Media Intern
Lagos State Television
• Collaborated with the Head of Production to ensure the seamless execution and
high-quality delivery of media productions.
• Assisted in news gathering, contributing to the timely collection and reporting of
relevant information.
• Provided support as a Studio Assistant, ensuring smooth studio operations during
live and recorded broadcasts.
Certifications
OCTOBER 2022
York St John University, England
Maximizing Your Website for Digital Marketing Performance
Digital knowledge lab, media works
Certificate Of Completion Awarded by Brett Jacobson (CEO, Mediaworks)
JANUARY 13-14, 2023
Leadership Masterclass for Tech Admins & Media Professionals
4 Mike Akhigbe Way, Jabi,
Abuja 900108,
Federal Capital Territory
GOTNI Leadership Centre
Certificate of Participation awarded by the CEO, GOTNI Leadership Centre
Skills
Campaign planning, monitoring, and evaluation • Media buying and negotiation • Team player • Excellent time management skills •
Conflict management • Public speaking • Social media management and content creation • Leadership and team supervision • Public
relations • Negotiation & networking
Education-
National Diploma: Mass Communication
The Polytechnic Ibadan, Oyo State
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Bachelor of Science: Mass Communication
Adeleke University, Ede, Osun State
Software Skills
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Social Media Management Tools (e.g., Hootsuite, Buffer)
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Content Creation Tools (e.g., Canva,)
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Campaign Tracking and Analytics Software (e.g., Google Analytics, Ad Manager)
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Project Management Tools
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Media Production Software (e.g. Adobe Premiere Pro)
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Commercial Tracking Tools (specific tools from past roles)
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Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
