Oluwatosin Adegboyega
Business Data Analyst | ML & Predictive Analytics
Lagos, Nigeria
LinkedIn :
linkedin.com/in/tosindataleader
| Portfolio : medium.com/@Tosinrealest
PROFESSIONAL SUMMARY
Results-driven Business Data Analyst with 2+ years of experience transforming complex
datasets into strategic business decisions that drive revenue growth and operational
efficiency. Proven track record of delivering measurable outcomes: increased sales by
25% through predictive analytics, reduced inventory waste by 80% via automated
dashboards, and improved cash flow predictability by 30% using ML-powered risk
models. Skilled in building end-to-end analytics solutions from data extraction and
modeling to executive dashboards and actionable recommendations. Combine strong
technical capabilities (Python, SQL, Power BI) with business acumen to solve
high-impact problems across sales,operations, and finance.
PROFESSIONAL EXPERIENCE
Business Operations Analyst | Hisbreath Cosmetic International
May 2025 – Sep 2025 Lagos, Nigeria
● Engineered automated Power BI dashboards tracking inventory health, sales velocity,
and expiration risk across 8+ branches, enabling real-time decision-making for inventory
allocation and reducing manual reporting time by 75%.
● Conducted multi-branch inventory analysis using Python and SQL to identify ₦12M+
in expired stock, uncovering systemic issues in stock rotation practices and product
demand forecasting accuracy.
● Developed and implemented a data-driven inventory control framework that reduced
expired stock by 80% and improved stock turnover rate by 34%, directly impacting
profitability and operational efficiency.
● Applied ML forecasting models (time series regression) to predict product demand
patterns by branch and SKU, enabling proactive restocking decisions and reducing
stockouts by 40%
Sales Operations Analyst | Clearance Auto Dealer
Nov 2024 – Mar 2025 Lagos, Nigeria
● Built predictive sales models using Python (Scikit-learn) and SQL to forecast monthly
revenue, identify high-value customer segments, and optimize inventory allocation
across regional branches, improving forecast accuracy by 28%.
● Designed executive dashboards in Power BI visualizing sales performance, inventory
turnover, and regional trends, delivering insights that informed strategic decisions
resulting in a 25% month-over-month sales increase.
● Conducted regression analysis to identify key sales drivers and revenue bottlenecks,
delivering recommendations on pricing strategy, inventory mix, and sales territory
optimization that improved conversion rates by 18%.
● Collaborated with cross-functional teams (sales, operations, finance) to translate
analytical insights into operational workflows, developing automated reporting systems
that reduced reporting cycle time from 5 days to 24 hours.
Data Analyst | E-Commerce Operations
Mar 2023 – Nov 2024 Lagos, Nigeria (Contract)
● Analyzed multi-platform sales data (Shopify, Instagram, marketplace APIs) using
Python and SQL to track customer behavior, product performance, and marketing ROI,
processing 50K+ transaction records monthly.
● Developed dynamic Excel and Power BI dashboards for marketing and sales teams
showing conversion funnels, campaign performance, and customer lifetime value
metrics, improving marketing spend efficiency by 22%.
● Applied customer segmentation analysis (RFM modeling, cohort analysis) to identify
high-value customer segments and churn risk patterns, enabling targeted retention
campaigns that improved repeat purchase rate by 31%.
● Led data-driven pricing strategy initiative by analyzing competitor pricing, discount
effectiveness, and price elasticity, resulting in 12% improvement in average order value
while maintaining conversion rates.
KEY ANALYTICS PROJECTS
ML-Powered Payment Risk Prediction System
Built end-to-end machine learning solution using Python (Scikit-learn, Pandas) to predict
customer payment default risk 115 days in advance. Trained Logistic Regression
classifier achieving 87% accuracy on 693-customer dataset with features including
payment history, transaction patterns, and customer segments. Developed dual-risk
strategic framework identifying behavioral risk (SME segment, 43% default rate) vs.
exposure risk (Corporate segment, ₦835M outstanding). Integrated predictions into
Power BI dashboard with DAX calculations for real-time risk scoring, improving cash
flow predictability by 30%
Customer Segmentation & Churn Prediction Analysis
Performed advanced customer segmentation using Python (clustering algorithms, RFM
analysis) and SQL to categorize 15K+ customers by purchase behavior, lifetime value,
and engagement patterns. Built classification model to predict churn probability,
identifying at-risk segments with 82% precision. Delivered actionable retention
strategies targeting high-value customers showing early churn signals, enabling
proactive intervention campaigns.
Revenue Optimization & Discount Strategy Dashboard
Designed comprehensive KPI dashboard tracking revenue trends, discount ROI,
payment method performance, and customer acquisition costs across multiple sales
channels. Conducted statistical analysis to measure discount effectiveness and identify
optimal pricing thresholds. Analysis revealed discounts >15% showed diminishing
returns, informing revised pricing strategy that increased profit margin by 8% while
maintaining sales volume.
TECHNICAL SKILL
Programming & Analysis:
Python (Pandas, NumPy, Scikit-learn, Matplotlib, Seaborn), SQL (PostgreSQL, MySQL),
DAX.
Machine Learning:
Regression, Classification, Forecasting, Customer Segmentation, Model Evaluation
Visualization & BI :
Power BI (Advanced), Excel (Pivot Tables, VBA, Advanced Formulas), Tableau
Business Analytics:
A/B Testing, KPI Development, Statistical Analysis, Predictive Modeling, Data
Storytelling
EDUCATION & CERTIVICATION
OND, Business Administration — The Polytechnic, Ibadan (2020 – 2022)
Advanced Analytics Certifications — Google Data Analytics, Power BI, SQL (In
Progress)