Oluwatomipe Oyebanre

Oluwatomipe Ojo-Oyebanre MSc,- |- SUMMARY OF QUALIFICATIONS Highly motivated and ambitious Marketing Manager with a strong background in digital marketing and a proven track record in corporate communication, social media management, marketing strategies, content marketing, stakeholder management, and branding. Holds a Bachelor's and Master's degree in Marketing, with expertise in digital marketing and analytics. Skilled in developing and executing effective marketing campaigns, driving brand growth, and achieving business objectives. Passionate about leveraging digital platforms and market insights to optimize marketing efforts. Experienced in agency management, stakeholder engagement, online monitoring, and campaign budgeting. A results-oriented professional with a passion for delivering exceptional marketing outcomes. KEY HIGHLIGHTS: 1. Recognized among the Top 100 Women in Marketing and Corporate Communications by BusinessPlus Services. 2. Developed and executed branding initiatives, driving a 20% increase in brand recognition and strengthening brand identity across all marketing channels. 3. Led the procurement and execution of billboard and street barrier advertising campaigns, resulting in a 50% increase in brand visibility and traffic. 4. Conducted in-depth market research and competitor analysis, delivering actionable insights that informed branding strategies and enhanced brand differentiation. 5. Managed and optimized the marketing budget to ensure efficient resource allocation and maximum return on investment. PROFESSIONAL SKILLS Marketing Strategy & Analytics Content Writing and Marketing Team Management Stakeholder Management Branding Agency Management Budget Management Social Media Marketing Campaign Management PROFESSIONAL EXPERIENCE Marketing Manager • • • • • • • • • • • CAVISTA HOLDINGS – GLOCIENT HOSPITALITY 2024 - Present Develop and execute comprehensive marketing campaigns for Glocient Hospitality, with a focus on Ikogosi Warm Springs Resort. Develop and implement content strategies to position Ikogosi Warm Springs Resort as a premium destination for MICE (Meetings, Incentives, Conferences, and Events) and leisure travel. Segment customer databases and align marketing campaigns to suit different audience groups. Oversee the management of social media accounts and ensure that all outgoing content is reviewed and approved. Manage both digital and offline campaigns, including the Valentine’s Wedding Destination Campaign in partnership with BellaNaija. Identify, develop, and maintain strategic partnerships with OTAs, media houses, organizations, and other key stakeholders. Incorporate innovative marketing approaches to enhance online visibility and customer engagement. Ensure brand consistency across all marketing and communication materials Effectively manage the marketing budget and allocate resources strategically to optimize return on investment (ROI). Ensure that all conferences and events attended are well coordinated, and that relevant contact details are captured for follow-up and promotional purposes. Oversee the team, ensuring they achieve their targets while providing the necessary support and guidance where needed. Digital Marketing Lead • • • • • • • • • • • • • • 2021 - 2024 Lead and oversee comprehensive marketing campaigns, leveraging both digital and offline channels to drive sales across all hotel outlets. Segment customer base and develop targeted email marketing campaigns to maximize engagement and conversion. Track and analyze the effectiveness of marketing initiatives, providing strategic insights to the executive team. Develop comprehensive strategies, compelling content, and action plans for various hotel segments, including Rooms, Food and Beverage, Conference and Events, and Recreation Facilities. Collaborate with the Hotel General Manager to set the overall marketing strategy and monitor business growth. Stay abreast of the latest technologies and industry trends, incorporating innovative approaches to enhance online visibility and customer engagement. Foster collaboration with Abuja Continental Hotel to align marketing strategies and drive synergies across group properties. Ensure brand consistency and manage brand identity through effective implementation of branding initiatives. Establish and nurture agency relationships, working closely with external partners to execute marketing campaigns and optimize results. Conduct thorough market research and competitor analysis to identify market opportunities, inform brand positioning, and drive differentiation. Develop stakeholder management strategies to cultivate strong relationships with customers, suppliers, and partners, enhancing brand reputation and loyalty. Monitor and analyze online conversations and feedback related to the hotel, taking proactive measures to maintain a positive brand image. Effectively manage the marketing budget, allocating resources strategically and optimizing ROI. Digital Marketing Executive • LAGOS CONTINENTAL HOTEL RADARTRAIL DIGITAL AGENCY 2019 - 2021 Developed and executed data-driven digital campaigns for renowned brands, including Guinness Nigeria (Corporate), Kimberly-Clark, Higher Institution Football League (HiFL), GlaxoSmithKline (GSK), Unilever, and others. Participated in account-winning proposals, showcasing expertise in digital marketing strategies. • Planned and executed successful marketing activations and events, driving brand visibility and customer engagement. • Created impactful advertisements across various platforms, including Google Ads, LinkedIn, Twitter, Instagram, Facebook, and programmatic ads. Developed compelling content for blogs, social media platforms, and websites, effectively driving brand awareness and customer acquisition. Monitored and analyzed social media conversations, proactively managing brand reputation and fostering positive customer interactions. Conducted thorough market research and influencer management to support clients' campaigns, ensuring optimal campaign reach and impact. • • • • • • • • Drafted proposals for new business, showcasing creativity and strategic thinking to win clients and contribute to agency growth. Leveraged strong project management skills to deliver campaigns on time, within budget, and with exceptional quality. Collaborated with clients on branding strategies, ensuring brand consistency and alignment across all marketing touchpoints. Managed stakeholder relationships, providing excellent client service and communication throughout the project lifecycle. Monitored online brand presence, leveraging digital tools to track performance and identify areas for improvement. EDUCATION BSc. Marketing MSc. Marketing BABCOCK UNIVERSITY UNIVERSITY OF LAGOS - TRAININGS Google Digital Marketing Skills Strategic Sales Training Leadership Challenge Lagos Business School - Leadership Assessment Programme A Winning Sales Strategy Using NLP Tools Diageo Digital Marketing Code AWARDS Best Graduating Student Department of Marketing (Vice-Chancellor Award) Best Graduating Student Department of Marketing (Babcock University) Award of Overall Best Student Academic (Babcock University Marketing) 2014/-/-/2014