Oluwatobiloba Samuel-
Abuja, FCT
Summary
A skilled freelance copywriter and strategist for B2B and B2C leaders in SaaS, e-commerce, martech, workplace
management solutions, and future work technologies with 3 years of experience, accompanied by a proven track record
of writing for local newspapers and magazines, and achieved website and business traffic growth by 36% via SEO and
quality content.
VIEW MY PORTFOLIO
Skills
Copywriting, Creative Writing, Writing Skills, Proofreading, Editing, Blogging, Wordpress, AP Style, Marketing
Experience
Freelance Copywriter
Self Employed • Remote
07/2022 - Present
Creates engaging B2B content like website copy, marketing materials, case studies, brand messaging and voice
guide, e-books, email sequence, blog posts for clients, including sales guides, product training manuals and
employee handbooks.
Harmonizes writing style with company brand, producing content with a more friendly tone and language to
effectively connect with clients.
English as a Second Language Tutor
Novakid, Inc. • Remote
01/2021 - 06/2022
Tutored foreign kids general English, pronunciation, and accent reduction.
Freelance Writer
Voluntary Community Services • Abuja, FCT
12/2015 - 12/2020
Revised, expanded and updated the company website to include over 1,000 pages of content.
Updated the community website blog, including over 150 articles.
Wrote, edited and proofread articles for the community newsletter and other publications, increasing reputation
through public relations initiatives.
Maintained a file for each customer with their contact information and preferences.
Created email templates for all customer requests with the customer's name and topic in the subject line.
Drafted customer testimonials for use on the website.
Continued to improve SEO ranking for the community service website as well as other company websites.
Developed an entire staff of writers for the community website and social media channels.
Sales Training Manager
Dufil Prima Foods Plc • Lagos Mainland, Lagos State
06/2011 - 10/2015
Developed a curriculum for the training program, resulting in a 30% increase in sales representative
achievement.
Compiled, edited, meticulously proofread and reviewed daily market target and achievement reports.
Assessed the performance of the sales representatives based on feedback from the management, and renewed
strategies to meet current and expected market demands.
Supervised the daily activities of sales representatives on-site, and incorporated a target achievement reward
strategy that led to an overall sales boost of 35%.
Trained store personnel on how to interact with customers, not just sell items.
Developed a better understanding of the company's product offerings, resulting in a 15% confidence boost in sales
team strategy.
Maintained a steady increase in sales representative achievement by providing 1:1 tutoring to 30 learners.
Education
Bachelor's Degree in Political Science
Tai Solarin University of Education • Ijebu-Ode, Ogun State
Portfolio
Explore My Portfolio
Contact Me On LinkedIn
Tools
Content: Microsoft Word, Google Docs, Notion, Airtable, ClickUp, Grammarly, Asana, Relato
SEO: Semrush, Clearscope, Ahrefs, Surfer, Google Search Console
CMS: WordPress, Webflow, Contentful, HubSpot
Analytics: GA4, HubSpot, Hotjar
03/2011
