Oluwatobiloba Odunlami
Copywriter
Lagos, Nigeria
--https://ng.linkedin.com/in/odunlami-oluwatobiloba-444a25111
Profile Summary
I am a results-driven copywriter with 3 years of experience working for B2B and B2C tech companies
across Nigeria and the UK.
My expertise is in crafting strategic social media and email marketing copy that drives measurable
results.
I have crafted email campaigns achieving an average of 33.16% open rate and 7.84% click-through
rate, directly contributing to lead generation and increased sales.
AREAS OF EXPERTISE
Email Marketing.
Copywriting.
● Content Marketing.
● Social Media Strategy.
●
●
● Lead Generation and
Conversion.
● Audience Research and
Segmentation.
● Brand Messaging and
Voice.
● Analytics and
Performance
Optimisation.
PROFESSIONAL EXPERIENCE
LUMINOUS GLOBAL
Content and Marketing officer (REMOTE)
●
●
●
●
●
.
London, Uk
July 2023- August 2024
Created compelling ad copy, landing pages, and marketing campaigns that increased conversion rates
by 25% over six months.
Partnered with the CEO to design and execute sales and marketing campaigns across email, social
media, and referral channels, resulting in a 35% increase in audience engagement and a 13% growth in
lead conversions.
Crafted and tailored audience-specific content for social media, podcasts, and YouTube, expanding
reach by 40% and improving engagement rates by 35%.
Devised and implemented strategies that converted 25% of social media followers into engaged email
subscribers, boosting overall lead generation by 20%.
Developed persuasive email campaigns that facilitated a 99% client migration to a new app, enhancing
user experience and reducing churn by 15%.
COMRADE NIGERIA
Lagos, Nigeria
Content Team lead (REMOTE)
July 2022- Feb 2023
●
Led the content team in producing impactful campaigns, increasing audience engagement by 50% and
driving a 40% growth in social media followers.
●
Managed and optimized content across multiple platforms, improving message reach by 30% and
driving a 25% increase in website traffic.
●
Spearheaded the creation of thought-provoking articles and social media posts, resulting in a 20%
boost in community involvement and volunteer sign-ups.
●
Coordinated cross-functional teams to develop advocacy materials, contributing to a 15% increase in
donations and sponsorships for social action initiatives.
JUSTMARKETME DIGITALS
Co-founder/Copywriter (REMOTE)
Lagos, Nigeria
January 2021- July 2023
●
Created compelling marketing content for company social media handles, increasing brand
engagement by 40% and boosting online visibility by 30%.
●
Produced high-quality, original content under tight deadlines, maintaining a consistent voice that
aligned with the brand's messaging and increasing audience retention by 25%.
●
Conducted in-depth industry research, delivering relevant, engaging articles that resonated with target
audiences, increasing website traffic by 20% and enhancing the company's thought leadership.
●
Managed and optimized social media accounts, driving follower growth by an average of 35% and
increasing interactions by 25% through strategic, audience-centric content.
●
Collaborated with the design team to develop visually engaging social media content, amplifying
message delivery and improving user interaction rates by 30%.
EDUCATION
BAED. HISTORY
University of Lagos
ADDITIONAL SKILLS
●
●
Hard skills: WordPress, Wix, Google Docs, Grammarly, Hemmingway, Canva, Adobe Suite, Convertkit,
Manychats, Plann, Google analytics, Asana.
Soft skills: Content strategy, Technical Writing, Copywriting, Content Management, Data-Driven Writing,
B2B/B2C Marketing, Collaboration.
.
