Oluwatoba Dele Safa

I design digital products for web and mobile. I focus on how people use apps and websites, making sure they are clear, simple to navigate, and meet user needs. Over the past few years, I have worked with startups, agencies, and business owners to bring their ideas to life through design.

My process often starts with understanding the problem. I ask questions, look at the data, and speak to users if needed. Then I move into planning. This could be user flows, wireframes, or rough sketches. Once there is a direction, I create the actual screens, test them, and improve them based on feedback.

I have worked on different kinds of projects such as fintech apps, e-commerce platforms, learning tools, admin dashboards, and content platforms. Some products were starting from scratch. Others needed a redesign or new features. In each case, I work closely with the team which includes developers, product managers, and marketers to make sure the design fits the goal.

Beyond the screens, I also help with design systems and documentation so that the work stays consistent and is easy to maintain. I enjoy mentoring junior designers and sharing what I have learned.

I use tools like Figma, FigJam, Notion, and Trello. I am comfortable working remotely with distributed teams. I can also adapt to different workflows depending on what the team prefers.

Outside of work, I like to observe how people use digital tools in everyday life. This helps me think better when I am designing. I also spend time watching movies and creating content around design, tech, and daily life. I manage social media pages where I share ideas, tips, and experiences related to design and freelancing.

My goal is to keep improving how I solve problems through design. I want to work on products that people actually use. Tools that serve a purpose and improve some part of their lives even if it is small. I am open to freelance work, collaborations, or full time roles where I can grow and contribute.