Oluwasegun Adenekan

OLUWASEGUN ADENEKAN SOCIAL MEDIA STRATEGIST & MANAGER PROFILE Social media strategist with 5+ years growing brands for startups, founders, and agencies across Instagram, TikTok, Facebook, LinkedIn, and YouTube. Track record includes growing accounts from scratch to 30,000+ followers, generating 10M+ organic views, a 9.28% CTR on paid campaigns, and 5,000 leads with ₦24M+ (~$50K) in revenue from a single ad campaign. I combine content strategy, copywriting, video, and paid media into systems that turn attention into customers, and I lead creative teams that deliver on schedule. WORK EXPERIENCE Social Media Manager & Strategist | Smart City Mall Africa (Contract, Remote) Jan 2024 – Feb 2026 • Led content strategy and execution across every brand pillar (automation company, academy, online marketplace), managing a creative team of 5–10 designers and video editors. • Directed and approved content calendars, social posts, blog entries, email sequences, and visual assets, improving crosschannel brand voice consistency. • Developed UGC and challenge-based promotion strategies on Facebook Groups and TikTok that grew brand awareness and engagement. • Tracked performance metrics across all platforms and reported insights that shaped campaign decisions. Short Form & Direct Response Editor | All Good Marketing, U.K. (Contract, Remote) Sept 2023 – Apr 2026 • Produced direct-response ads and short-form video for founder-led brands, engineered for platform performance and virality. • Contributed to campaigns achieving 10M+ organic views and a 9.28% CTR, well above industry benchmarks. • Managed multiple fast-turnaround briefs simultaneously while translating client feedback into quick, precise revisions. Freelance Social Media Manager & Content Strategist | Various Brands (Remote) 2021 – 2023 • Rebranded 60+ personal brands for business owners and startup founders: brand voice, visual identity, and content strategy (incl. full rebrand for Lebokehn Realties). • Grew Biocel Skincare's Instagram from 142 to 10,400 organic followers, reaching 6.8M views with a 1.5x social lift in 30 days. • Generated 5,000 qualified leads and ₦24M+ (~$50K) in sales revenue from a single targeted ad campaign for a digital product launch. • Managed Facebook and Instagram pages totaling 200K+ followers for an influencer, covering content, community, and engagement. SKILLS & TOOLS • Strategy: social media strategy, brand voice, audience targeting, competitor and trend analysis, paid campaigns (Meta, Google) • Content: copywriting, content creation, video editing (DaVinci Resolve, CapCut, Adobe Premiere Pro), graphic design (Canva Pro, Adobe CC) • Analytics and Management: Google Analytics (GA4), Meta Business Suite, Sprout Social, Hootsuite, HubSpot, Trello, Notion, Slack • AI Workflows: Claude, ChatGPT, Custom GPTs, HeyGen, ElevenLabs, ManyChat CERTIFICATIONS • Udemy: Social Media Management, Marketing and Monetization (2026), Digital Marketing Strategy (2024) • Udemy: Social Media Marketing Professional (2024), Branding and Brand Management (2022) • Udemy: Content and Copywriting (2022), Masterclass Content Creation (2019) EDUCATION BA, Creative Arts, University of Lagos Professional Certification, Social Media Management & Strategy, University of Social Media Language: English: Fluent (written and verbal) -