Olutayo Temitope

OLUTAYO OSUNRINADE TOPE 10a Oyeniyi Crescent, OdukoyaEstate, Egbeda Lagos., 10a Ikeja, 23401 Lagos, Nigeria-- PROFESSIONAL SUMMARY Innovative and motivated Social Media Manager with vast experience creating content, brand communication and managing the online presence of companies and brands. Bringing forth experience developing and managing trend-aware social media accounts on various platforms, resulting in an active community of followers. Adept in building engaging campaigns for users that result in higher visitor traffic patterns andgreater success. SKILLS AND CAPABILITIES Leadership Development Complex Problem Solving Project Management Skills Corporate Communications and Media MS Office Marketing Strategies and Campaigns Communication Strategy     Customer and Personal Service Community Management Report Analysis Content Development  Influencers Management  Copywriting EMPLOYMENT HISTORY Transcvltr Digital Agency Digital Manager August 2018 – Till Date Responsibilities  Develop creative and engaging social media strategies  Developed & coordinated product launch campaigns via socialmedia.  Managed various social accounts to maintain brand awareness.  Developing, implementing, and integrating online digital contentand engagement strategy for clients.  Interacted with customers, employees, and vendors when needarises.  Aimed to increase product awareness, attract new customers, andretain existing customers.  Manage the day to day handling of all social media channels and adapting content to suit different channels  Oversee, plan and deliver content across platforms using scheduling tools such as Facebook creator studio  Form key relationship with influencers across the social media platforms  Set targets to increase brand awareness and increase customer engagement  Manage and facilitate social media communities by responding to social media platforms and developing discussions.  Monitor, track, analyse and report on performance on social media platforms using tools such as ZohoSocial, Google Analytics, Metricool and Facebook Insights  Analyse competitor activity using tools such as Fanpagekarma and Google Analytics  Recommend improvements to increase performance Achievements  Manage the Molfix Nigeria Facebook page and increased followers organically by 60%  Manage the Molfix Nigeria Instagram page and increase followers organically by 100%  Developed Engaged community of followers for client – Familia Nigeria by 10% in two months  Increased Facebook conversion rate by 35% with new copywriting strategy  Identified more accurate target customer base which increased retention by 30%  Worked closely with the design team to ensure the creatives for the content are in line with brand’s key visuals and persona  Digitally launched two products for Molfix Nigeria collaborating with influencers. Client Service/Intern Responsibilities  Intern for creative teams and corporate communications departments  Act as intermediate between the organization and clients  Conceptualize, develop and execute marketing campaigns that build memorable brands.  Ensure effective communication between consumers and Brands  Ensure client’s deliverables are met and exceeded through product education and engagements  Responsible for recruitment and training of Brand Promoters for campaigns  Provide reports on campaigns as regards; milestones and KPI achievements, challenges, observations and recommendations to brands campaign.  Organize team meetings both internally and externally  Oversee budgeting, execution and reconciliations Achievements  Account Manager for Brands such as Arla Dano, Pernod Ricard Nigeria- Absolut X, Martell, Jameson, L’Oreal – Maybelline, Dark and Lovely, BetBiga, HayatKimya Nigeria – Molfix Diapers, Bebem Diapers, Familia Tissue, Papia Tissue  Generated campaign response-rates of between 6% and 8% (up to 4 times the industry average).  Earned commendations from client executives for communication deliverables that targeted desired audiences and articulated the value of products and services.  Leveraged strengths in cost-effective marketing management and vendor negotiations to end 2019 an average of 10% under-budget Crystal Specialist Hospital Customer Service Representatives Reconciled medical bills before being sent to the health managementorganization. Answered telephone requests and handled routine customertelephone inquiries. Worked as an intermediary between the patients and the hospital. Managed database for patients’ records. Ensured strict adherence to the signed agreement between the health management organization and the hospital. Represented the hospital at all seminars and meetings organized by the Health Management Organization. Worked as the Public Relations Officer of the hospital Education Bachelor of Arts. Imo State University, Owerri January 2001 — October 2005 Second Class Honors: Lower Division Certification and Affiliations Certified Customer Service/Telesales Professional, Telepoint Telemarketing Institute June 2014 — September 2014 Integrated Brand Experience, Orange Academy February 2018 — August 2018 Soft Skills Training Certification, Jobberman August 2021 Hobbies and Interest During my personal time, I enjoy reading, screenwriting and listening to music. REFEREES Available on request Links Molfix Nigeria Molfix Nigeria Gepetrol - Equatorial Guinea Juvenis Spa