Olumide Omotoso

Olumide Omotoso Email Linkedin SUMMARY I am a results-oriented executive with 15 years of experience spanning business development, sales, marketing, customer support, operations, project management, brand strategy and team growth. My journey has taken me across Africa, Asia, and Europe, where I’ve successfully navigated diverse industries, cultures, and business environments. I’m proud of driving over €2.5M in increased sales revenue across JD Sports and Decathlon by designing customer journey strategies, CRM systems, and leading a 40+ member team through HR-aligned coaching. I successfully coordinated 50+ events and brand campaigns for global names including Nike, Microsoft, Nokia, Red Bull, Emirates and Samsung, bringing vision to life through strategic marketing execution and operational excellence. My expertise lies in building high-performing teams, driving sales growth, and crafting innovative strategies that deliver measurable results. EXPERIENCE Department Manager Decathlon – Netherlands | July 2022 – July 2023 Led retail operations for €10M portfolio, optimizing workflows to cut costs 25%. Designed and executed talent development initiatives focusing on communication and problem-solving skills, boosting performance by 25% and productivity by 15%. Conducted in-depth financial analyses within the department, increasing profitability and identifying costsaving measures, hitting annual sales well over €2.5M. Leveraged market research to build a successful product range, achieving a 7.5% sales increase. Facilitated monthly forums to promote seamless team communication and alignment, ensuring maximum efficiency and cohesion within the organization. Utilized data analysis tools to optimize inventory levels, reducing stockouts and storage costs. Assistant Manager JD Sports – Netherlands | June 2019 – October 2020 Managed a team of 40+ colleagues, fostering clear communication and collaboration to achieve departmental goals, generating over €60,000 in daily revenue. Spearheaded the implementation of a peer-to-peer mediation program, resulting in a noticeable decrease in escalated employee conflicts by 12% Equipped employees with the skills to deliver exceptional customer service through a comprehensive training program focused on active listening and problem-solving skills. Streamlined administrative tasks including recruitment for seasonal hiring drives, onboarding, and performance monitoring. Coordinated logistics and warehouse operations, ensuring on-time delivery for over 90% of orders. Elevated store sales through strategic visual merchandising displays and executed marketing campaigns to promote products and increase brand awareness. Guest Lecturer & Recruitment Associate Wittenborg University – Netherlands | 2019 – Present Olumide Omotoso 1 Delivered lectures on strategic sports business to undergraduate students. Recruited international students and supported academic transitions into Dutch higher education. Built partnerships with schools and local agencies to widen student access and participation. Supported university webinars, events, and student engagement programs. Co-designed sports business curriculum adopted into core degree programs. Advised faculty on industry-aligned learning frameworks, boosting graduate employability. Sports Manager Premier Football Academy – UAE | September 2015 – May 2017 Partnered with sponsors to amplify brand visibility 40% at annual tournaments. Designed and launched youth development and community outreach programs, increasing enrollment and visibility by 30%. Achieved a 90% success rate using innovative coaching methodologies, enhancing engagement and performance of over 1000 students athletes. Developed and customized individualized one on one lesson plans, meeting the unique needs of each student to promote academic and athletic growth. Crafted educational and sports programs, boosting technical skills, increasing participation and improving behaviour, contributing to a positive and dynamic learning environment. Played a key role in establishing partnership agreements between over 40 schools and over 10 sports clubs for enhanced training access and infrastructure. Event Coordinator Vibes Events – UAE | February 2013 – March 2015 Debugged registration portal issues, coordinating fixes with dev teams pre-launch. Personalized response templates for VIP client billing inquiries. Developed comprehensive project plans including vendor coordination, risk assessment, and logistics management for events serving 50-2,000 attendees Conducted post-project reviews and implemented process improvements, reducing setup time by 25% and increasing operational efficiency Coordinated with 20+ stakeholders per project, maintaining clear communication channels and resolving conflicts in 48-hour timeframes Executed 50+ events for global brands including Nike, Nokia, Redbull, Emirates, Samsung. Skydive Dubai, Abu Dhabi Grand Prix and Du telecoms with 90% client satisfaction scores. Sales Representative NSD General Trading LLC – UAE | November 2010 – February 2015 Secured a 15% revenue boost (AED 500,000) through B2B prospecting, negotiations, and account management. Managed a portfolio of 5+ high-value business development projects from conception to execution, ensuring on-time and budget delivery. Conducted competitive analysis and market research to guide entry strategy and identify new revenue channels. Built and implemented internal communication systems to align sales, logistics, and customer support teams, boosting collaboration by 30% and reducing turnaround time by 10%. Validated monetization models through pilot campaigns and customer feedback. Olumide Omotoso 2 Strengthened stakeholder relationships and aligned vision/objectives through strategic counsel and improved reporting. PROJECT Founder/Project Lead Lumotz – The Netherlands, Nigeria | January 2019 - Present Initiated a project galvanizing a remote team to educate and empower underprivileged athletes using tools like Notion, Trello, Clickup, Asana, Slack, Canva, Zoom, Google Workspace and Microsoft Teams. Engineered and implemented high-rated (90% satisfaction) talent management and mentorship programs for 2,000+ athletes across multiple countries. Conducted educational workshops on sports, identity, and discipline. Established partnerships with clubs, university and donors to support project sustainability and validate lifeskills curriculum for youth development. Spearheaded three business divisions (activewear, consulting, and foundation) driving 200+ activewear sales in year one and directing 25% of profits to our foundation. Launched entrepreneurial training, empowering 80+ Nigerians with business skills. EDUCATION CERTIFICATIONS BACHELOR OF SCIENCE – MARKETING. CAREER ESSENTIALS IN GENERATIVE AI. Microsoft and Linkedin - May 2024. Saxion University of Applied Sciences, Netherlands. May 2022 MASTER OF SCIENCE – SPORTS BUSINESS MANAGEMENT. SPORTS AND RECREATIONAL MANAGEMENT. TAFE NSW - February 2016. University of Brighton, United Kingdom. September 2018. POSTGRADUATE DEGREE – SPORTS BUSINESS MANAGEMENT. Wittenborg University of Applied Sciences, Netherlands. September 2018. BACHELOR OF ARTS – BUSINESS ACCOUNTING. Middlesex University Dubai, UAE. June 2011. EDUCATIONAL PSYCHOLOGY. Asean Online Education (AOE) - May 2020. LEADERSHIP: IDENTITY, INFLUENCE AND POWER. Macquarie Business School - February 2016. MANAGING HEALTH AND SAFETY IN HEALTHCARE The Health and Safety Authority (HSA) August 2016. SKILLS AND COMPETENCIES Strategic partnership negotiation Content and storytelling International market expansion Community platform management Revenue generation Public speaking & keynoting Stakeholder communication Change management leadership Cultural intelligence Agile & lean methodologies Program and project management Budgeting & financial forecasting Risk and compliance mitigation P&L management expertise Sales strategy execution Product development & launch Market positioning launches Public relations outreach Olumide Omotoso 3 CRM implementation optimization Sponsorship sales activation Customer success and journey Event planning & execution Resource and operational planning Data analysis & reporting Marketing automation campaigns Process optimization Leadership and team development Tool & Technology Salesforce, HubSpot, Zoho CRM, Stripe, Apollo (Sales & CRM) Notion, Trello, ClickUp, MiroGoogle Workspace, MS Office, Slack, Asana, Calendly (Project Management & Collaboration) Canva, Buffer, Loom, Mailchimp, Brevo, Adobe Creative Suite, Figma (Marketing & Design) ChatGPT, Zapier, Gemini, Perplexity, Copilot (Automation & AI) Final Cut Pro, OBS Studio, Descript (Media & Content) Telegram, Discord (Community) Olumide Omotoso 4