Oluwasegun Olumide Martins
•
12, Ajiboye Street, Alapere. Lagos.
•
-
•
-
Business Developer, Digital Media Manager, PR Professional
Advertising - Indoor | Content Creation, Aggregation, and Curation | Social Media Channels’
Growth and Management | Business Development | Online Customer Relationship
Management | Public Relations | Digital Marketing | Brand Advocacy | Brand Communications
Olumide Oluwasegun is a business developer with over 13 years’ experience crafting winning
content cut across different niches – business plans, proposals, company profiles, emails swipes,
sales copy and articles, and 8 years of social media management – campaign analyses and
planning, content, and target audience engagement. Consistently effective campaigns at the best
value ensure that clients always get measurable returns on investment. This unique stance on
customer service delivery ensures that individuals and organisations I work with get good value
across the board.
An excellent speaker, content creator, and digital media manager with a degree in Information
Systems Management, I am proficient in Microsoft Word, WordPress, Bing Ads, Google Adwords,
Facebook Ads and Management, Twitter Ads, Email Marketing, and Content creation.
I have some experience in Data Analysis, Microsoft Project, Excel, Project Management and
VideoScribe.
Olumide is also an associate member of Nigerian Institute Of Public Relations.
Core competencies:
General Content Creation | Sales Copy | Social Media Management | Email Marketing |
Business Content | Presentations | Social Media Analysis & Planning | Digital Marketing | Public
Relations | Business Development | | Brand Communications
Professional Experience
Konga Online Shopping Limited
September 2016 – till date
Post: Specialist, Brand Communication/PR
Prepare daily news round-up
Implementation of tactical PR for brand visibility
Support the PR Manager in the development of media relations strategy.
See to the proper execution of key PR activities as ratified by the PR Manager
Engage with audiences across traditional and new media
Online brand advocacy
Handle new media inquiries
Draft content for internal communications and press releases to be ratified by PR
Manager.
Monitor online impressions of the brand by the target audience and the social media
space at large
Combine social media management and PR to create the right brand image
Social Media Specialist - Konga Online Shopping Limited
June 2016 – till date
Job Functions
Monitoring of team members to make sure they meet required weekly work
requirements
Administrating the creation and publishing of relevant, original, high-quality content
Identifying and improving organisational development aspects that would improve
content
Creating a regular publishing schedule
Implementing a content editorial calendar to manage content and plan specific, timely
marketing campaigns
Promoting content through social advertising
Managing social media marketing campaigns and day-to-day activities including:
Developing relevant content topics to reach the company’s target customers
Creating and managing all published content (images, video and text)
Monitoring, listening and responding to users in a “social” way while cultivating leads
and sales
Online advocacy and opening a stream for cross-promotions
Developing and expanding community and/or influencer outreach efforts
Overseeing design (i.e. Facebook Timeline cover, profile pictures, thumbnails, ads,
landing pages, Twitter profile, Blog, etc.)
Designing, creating and managing promotions and Social ad campaigns
Managing efforts in building online reviews and reputation. Monitor online reviews and
respond to each review
Analysing key metrics and tweaking strategy as needed
Compiling reports showing results (ROI)
An advocate for Konga in social media spaces, engaging in dialogues and answering
questions where appropriate.
Demonstrating the ability to map out a comprehensive marketing plan.
Driving social media strategies that are proven by testing and metrics.
Developing organisational elements in order to implement a proactive process for
capturing happy, loyal customer online reviews.
Monitoring trends in social media tools, applications, channels, design and strategy
Digital Media Manager/Freelancer
2012 – 2016
I managed clients’ social media profiles and campaigns. These include Facebook pages, LinkedIn,
Twitter, and Instagram. As the aim of each client profile management is for more visibility, I was
able to improve same at lower than prevailing market price, while also improving customerbusiness interfacing via social channels.
I also created sales copy and worked with liberalamerica.org – a news politics site as a
contributor.
Selected Accomplishments
•
Grew followership on Facebook, Twitter and Instagram by over 500% on a shoestring
budget.
•
Created a YouTube page for a specific business and helped it gain traction without any
form of marketing whatsoever.
•
I was able to put my knowledge of Google analytics to good use to help sites pay more
attention to the best and most converting traffic channels, while also tapping into those
that have been grossly neglected.
•
Target audiences were effectively engaged in order to gauge their reactions to product
and service offerings. These actions were then used in developing bespoke value-adding
services to meet followers’ expectations.
Business Manager - Insignia Regroup
2009 – 2012 (Part-time)
I ran a business writing agency where I crafted winning content: proposals and business plans,
and the monitoring of same to meet clients’ needs. I paid more attention to crafting web content,
sales copies, presentations and reports for clients spread across the world. I also managed a few
blogs, optimising the sites’ SEO to rank well on major search engines.
Selected Accomplishments
•
I crafted business plans for a budding Real Estate company. This enabled the company to
get some international funding for its real estate project.
•
I helped SMEs write proposals and company profiles to help them gain more validity and
visibility with their target organisations.
AdSpire Media/Page 45 Global Concept
2005 – 2008
Post: Business Manager
I crafted content for the company’s brochures, fliers, newsletters, and proposals, in addition to
managing all information databases. I also defended the company proposals and service offerings
to prospective clients, while also engaging current clients on complementing their current service
subscription with another of our service offerings.
Selected Accomplishment
•
Successfully defended the company's proposals which gave us access to top-level
management and projects for such companies as NIPCO, Novartis, and Evans Medical.
•
Crafted the content for Adspire Media/Page 45 Global Concept bookmarkers, brochure,
and other resources.
EDUCATION
*
B.Sc. Information Systems and Management
2014
University of London
*
Diploma in Psychology of Sales
2016 (in view)
Shaw Academy
*
Diploma in Digital Marketing
Shaw Academy
2016
*
Social Media Marketing: Facebook and Twitter
2017
(LinkedIn)
*
Access Route
2011
(University of London)
*
West Africa Senior School Certificate
2000
Command Secondary School, Ibadan
Professional Membership
Associate Member, Nigerian Institute Of Public Relations
2016
Personal Development Certifications
Management Strategies For People And Resources
Young African Leaders Initiative (YALI Network)
November 2016
Strategies for Personal Growth and Development
(YALI Network)
November 2016
Workforce Collaboration and Development
(YALI Network)
November 2016
BIODATA
*
Sex:
Male
*
Marital Status:
Married
*
Date of Birth:
December 10
*
State of Origin:
Ogun State
*
Languages Spoken:
English and Yoruba
*
Hobbies:
Reading, writing, public speaking, and travelling
REFERENCES
Available on request.
