Olubukunola (Olu) Adekoya
BUSINES S ANA LYST
E: BUKUN OLA@ ME.COM | P:-
OBJECTIVE
Result-oriented Business Analyst and Developer with a comprehensive background in CRISP-DM process, Business
communication and transformation and Data governance. I am seeking a challenging role to utilise my expertise in
SQL and Python programming languages to create data-driven strategies and initiatives for technical proficiency
and business growth. I am committed to delivering innovative solutions and optimising data-driven processes for
enhanced business outcomes.
CORE COMPETENCE
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Data Mapping and Analysis
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Financial Risk Analysis
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Business Process Mapping & Analysis
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Brand Marketing and Communications
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Predictive Modelling.
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Sales and Customer Service
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Strategic Research and Planning.
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Management and Operations
TECHNOLOGY
Data visualization: Power BI, Tableau, Grow, Orange, Knime, and Google charts
Databases: Oracle, Microsoft SQL server
Development Methodologies: Waterfall, V-Model, DevOps, Agile Scrum, Agile XP, Agile Kanban.
PROFESSIONAL EXPERIENCE
ASSISTANT MANAGER P and J Live (ASM Global) | Aberdeen, Scotland
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Feb 2023 – Jan 2024
Identified and implemented targeted training programs, fostering exceptional service levels, and
improving staff professional growth, leading to a 45% increase in overall productivity.
Introduced innovative ideas, optimizing operational efficiency and customer satisfaction, contributing 60%
to the bottom line.
Ensured strict health and safety measures, improving compliance by 90%.
Formulated front-line policies, facilitating seamless communication and alignment between organizational
goals and daily operations.
BUSINESS DEVELOPMENT/COMMUNICATIONS MANAGER Sleinad Limited | Abuja, Nigeria
Oct 2020
– Oct 2021
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Conducted detailed analyses of communication requirements, improving project precision, and
contributing to solutions that meet customer needs.
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Implemented rigorous static tests on project artefacts, ensuring clarity, completeness, traceability, and
testability, thereby mitigating risks, and enhancing overall deliverable quality.
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Implemented cost-effective communications strategies, interpreting business data for growth projections,
and offering valuable insights for strategic decision-making.
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Sourced and engaged media partners and vendors, expanding the organization's reach and influence.
HEAD, DIGITAL MARKETING AND COMMUNICATIONS | Alpine Ice Cream Limited | Lagos, Nigeria |
Oct 2018
– Oct 2020
• Developed and executed the company's digital marketing strategy, aligning efforts with overarching
business goals and achieving a 50% increase in sales.
• Managed resource allocation, ensuring strategic budget distribution and maintaining a 95% return on
investment.
• Created compelling digital content, enhancing brand image and increasing engagement across channels by
67%.
• Implemented unique brand strategies, fostering a 50% increase in brand perception and customer loyalty.
• Employed data analytics tools to track and measure campaign performance, leading to data-driven
decisions.
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Provided digital marketing expertise and support to internal teams, fostering a culture of continuous
improvement and innovation.
CREATIVE LEAD | FORTITUDO CREATIVE AGENCY | Lagos, Nigeria
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Led content creation from ideation to execution, ensuring full alignment with company goals.
Developed innovative marketing experiments, crafting analytical reports for targeted marketing insights.
Established a relatable brand, boosting visibility, engagement, and business growth.
Content Creator/Video Editor Carbon Animation Studios | Lagos, Nigeria |
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Aug 2011 – Dec2020
Nov 2016 – Oct 2018
Produced impactful videos, elevating the organization's reputation for high-quality content.
Managed post-production processes, ensuring industry-standard video quality.
Conducted analysis to refine content creation processes, enhancing efficiency.
Sought strategic growth opportunities, contributing to service expansion and revenue generation.
EDUCATION
Robert Gordon University, Aberdeen, United Kingdom M.Sc | Business Analytics Nov 2022
Lead City University, Iwo, Nigeria B.Sc | Mass Communication and Media Tech Nov 2016
PROJECTS
Enhancing Market Dominance for Dean Shortbread Company in the Post-Pandemic Era
As a key member of Dean Shortbread Company's Business Analyst team, I played a vital role in developing a postpandemic marketing strategy. The objective was to establish the company as a dominant force in the shortbread
biscuit industry by leveraging data-driven insights for targeted marketing and introducing products aligned with
consumer preferences.
Key Responsibilities
• Conducted thorough research on shortbread sales, focusing on regional variations.
• Transformed raw data into actionable marketing insights, identifying key trends.
• Collaborated with cross-functional teams to determine strategic focus areas.
• Prioritized regions and market segments with high growth potential.
• Provided recommendations for new product development aligned with preferences and trends.
• Developed targeted marketing strategies for specific regions and consumer segments.
• Aligned campaigns with identified preferences and purchasing behaviors.
• Established KPIs to monitor the marketing strategy's performance.
• Implemented tracking mechanisms to assess new product launches and marketing initiatives.
• Conducted regular reviews, adapting strategies based on real-time performance data.
• Collaborated with the marketing team to optimize campaigns for maximum effectiveness.
