Olivia Rodriguez

OLIVIA RODRIGUEZ Bilingual Account Director with 17+ Years of Experience Phone: - - linkedin.com/in/oliviar ADVERTISING LEADER Kicking off her digital and social advertising career almost two decades ago, Olivia Rodriguez has helped to develop more than just award-winning campaigns for her clients and the agencies she has had the pleasure to be a part of; she’s helped evolve brands such as AT&T, DIRECTV, PetSmart, and TX Whiskey (to name a few) in both the US Hispanic and General Market. While managing multiple brands in various industries, including handling large-scale budgets and high-level programs, she’s been able to demonstrate remarkable digital & social media results, maximizing ROI. As a veteran of SEO, SEM, and mobile marketing, Olivia not only brings forth a fresh perspective but also deep expertise & understanding of the level of marketing brands across the world need to build exposure in this arena. AREAS OF EXPERTISE Strategic Planning & Development Mobile Strategy & Management Brand Building & Management Digital Advertising Execution SEO & SEM Best Practices Project & Timing Management Social Media Strategy & Management Performance Tracking & Reporting Campaign Development/Implementation Market Research & Analysis Budget Development & Control Content Planning & Development Promotional Ideas & Tactics Online Video Strategy Ad Writing & Testing Competitive Intelligence Collaborative Leadership Client Service & Relations KEY SKILLS ASSESSMENT CLIENT MANAGEMENT & TEAM LEADERSHIP – Highly analytical with the ability to monitor the performance of numerous campaigns and projects simultaneously, isolate areas for improvement and quickly optimize as needed to drive continued growth. A respected leader with the ability to manage operations, and provide vision, direction, training, and mentorship to subordinates and team members. SOCIAL MEDIA MARKETING – Expert campaign developer and innovative strategist with a compelling record of success in creating and launching campaigns, which propel growth and positive brand recognition within any market. Decisively reviews strategies and consistently monitors campaign performance and audience insights in order to optimize accordingly to maximize ROI. Continuously pursues the latest tactics across all modalities and platforms. INTERACTIVE MARKETING – Savvy strategist and creative account director with an exhaustive skillset in interactive media and business development methodologies. Quickly assesses marketing needs and composes cost-effective plans, which drive market penetration, promote brand recognition, and address developmental objectives. PROFESSIONAL HISTORY Destination Innovate (Contract) ACCOUNT DIRECTOR 2021-Present INTERNATIONAL CLIENT EXPERIENCE: CIE TOURS DIESTE (Part of the OMNICOM group) DIGITAL ACCOUNT DIRECTOR - CLIENT EXPERIENCE: AT&T, DTV, PETSMART, TX WHISKEY, DAIRY MAX, TOTAL ENVIRONMENT, POGO ENERGY DORMEO OCTASPRING, NORTH AMERICA DIRECTOR, DIGITAL MARKETING MANAGER, SOCIAL MEDIA 2013 – 2015 JENNIFER BARBEE, INC. DIRECTOR, SOCIAL MEDIA & DIGITAL BRANDING DIGITAL ACCOUNT DIRECTOR 2007 – 2013 CLIENT EXPERIENCE: PANAMA CITY BEACH, STATE OF MISSISSIPPI, MINNEAPOLIS, BATON ROUGE, TEXAS BAIL BONDS ADVERTISING SUPERVISOR HUNTINGTON BEACH 2004 – 2007