EMPLOYMENT HISTORY
Social Media & Digital Marketing Manager
BRILLIANT PR & MARKETING
AUG 2019 TO PRESENT
OLIVIA
OUGHELTREE
- Lead and execute social strategy for all clients
- Manage paid social spend for clients
- Spearheaded development and organization of agency's digital department
eCommerce Marketing Analyst
HASBRO, INC.
M A R K E T I N G
NOV 2017 TO AUG 2019
M A N A G E R
- Managed creative teams, paid search and social partner, and affiliate program
- Developed promotional calendar to Increase weekly sales and traffic, and to build
awareness of Hasbro brands
- Managed mail calendar, send volume and define cadence based on performance
PERSONAL PROFILE
testing
I'm a marketing manager with a
EDUCATION
track record of running digital
University of Wisconsin - Madison
campaigns that generate sales and
BACHELOR OF ARTS IN COMMUNICATION, 2016
build brand awareness.
- Certificate In Digital Media
- Coursework In Communications, Journalism, and Marketing
AREAS OF EXPERTISE
TOOLS, TECHNOLOGIES, & PLATFORMS
- Email Marketing
- Social Advertising
- eCommerce Marketing & Management
- Creative Project Management
- Loyalty Programming
WordPress, MailChimp, Klaviyo, Movable Ink, Shopify+, AirTable,
Salesforce, Facebook Ads & Business Manager, Facebook,
Instagram, Twitter, LinkedIn, Basecamp, Monday.com, Falcon, Sprout,
Hootsuite
- Content Marketing
- Social Media Strategy
-
- Affiliate Marketing
- Copywriting
CONTACT INFORMATION
Cell: -
Email:-
MY REFERENCES
Sarah Selbach, Hasbro Inc.
Sarah.-
Melanie Gautreau, The Edgewater-
