Olivia Margaret Bortner

OLIVIA M. BORTNER York, PA 17408 • - •-Web producer with extensive experience in content management and digital marketing. Excellent organization skills, strong attention to detail, and technical aptitude for learning new tools and systems. Professional Experience Online Content Specialist August 2020 – Present IKEA U.S., Conshohocken, PA • • • • • • Assist with website management and web optimization for IKEA.com using Contentful, Publicera, and other content management systems. Create website analytics reports in Google Data Studio/Looker, Google Analytics, and Contentsquare. Collaborate with cross-functional Marketing, Sales, and SEO teams to develop web strategy and drive revenue and conversion Manage multimedia content and assets via a Digital Asset Management (DAM) tool. Oversee multiple projects and serve as project manager for website updates. Conduct regular site audits and handle QA testing prior to deploying new content to the website. Content Marketing Associate July 2019 – July 2020 eCity Interactive, Philadelphia, PA • • • • • • Crafted digital marketing campaigns for the agency and B2B clients. Coordinated web production in WordPress CMS using HTML and CSS. Participated in developing lead generation sites to enhance the inbound sales funnel. Led initiative to ensure site content was compliant with web accessibility standards. Developed creative assets for paid social advertisements for Facebook and LinkedIn. Used Google Analytics and HubSpot CMS to monitor digital marketing KPIs and identify optimization recommendations. Marketing Operations Intern May 2018 – July 2019 ERT, Philadelphia, PA • • • Used Salesforce.com and Pardot CRM tools to input and optimize over 3,000 new and existing sales leads in the pharmaceutical/healthcare industry. Evaluated paid social and display advertising on Google Ads, LinkedIn Ads, and other ad serving platforms. Leveraged A/B testing to investigate marketing campaign performance. • • • Used Google Analytics and HotJar heat mapping to monitor website performance against KPIs. Conducted SEO keyword research and refreshed content for website optimization. Tracked projects using Monday.com, Asana, and other project management tools. Managing Editor September 2017 to May 2019 The Quad, West Chester, PA • • • • Oversaw publication and distribution of weekly print and online newspaper. Managed a $40,000 budget and led efforts to secure external vendors. Led a team of 20 staff members and delegated weekly assignments. Ensured content met publishing standards and adhered to Associated Press (AP) style guidelines. Technical Skills A/B testing, Adobe Photoshop, Agile, Content Management Systems (CMS), Copywriting, Customer Relationship Management (CRM), Data analysis, Data management, Microsoft Excel, HTML/CSS, Jira, Microsoft Office 365, Search Engine Optimization (SEO), SharePoint, PowerPoint, Project management, UX design Education West Chester University of Pennsylvania Bachelor of Science in Marketing Graduated May 2019 Certifications • • Google Analytics Individual Qualification, Google (January 2018 – Present) HubSpot Marketing Software Certification (June 2020 – Present)