Olive Mwangi

OLIVE MWANGI Virtual Assistant & Digital Marketing Specialist Email:-| Phone:- | Location: Kenya PROFESSIONAL SUMMARY Results-driven Virtual Assistant and Digital Marketing Specialist helping entrepreneurs and small businesses streamline operations and boost revenue. Skilled in email marketing, content creation, and high-converting landing/sales page development, with a strong focus on clear communication and measurable outcomes. CORE COMPETENCIES Virtual Assistance: calendar & inbox management, client communications, research, data entry, project coordination Email Marketing: campaign strategy, automation, list segmentation, performance analytics Content Writing: blogs, newsletters, social media copy, product descriptions (SEO-friendly) Landing & Sales Page Development: persuasive copy and conversion-focused design TOOLS & PLATFORMS Google Workspace • Trello • Asana • Slack • Zoom • WordPress • Elementor • Systeme.io • Brevo (Sendinblue) • Mailchimp • ConvertKit • ActiveCampaign • Canva PROFESSIONAL EXPERIENCE Freelance Virtual Assistant & Digital Marketing Consultant Self-Employed | [Years Active] - Designed and executed email campaigns for small business clients using Brevo, Systeme.io, and Mailchimp, improving open rates and conversions. - Built and optimized landing and sales pages on WordPress/Elementor and Systeme.io to drive sign-ups and sales. - Managed client calendars, inboxes, research, and administrative tasks to keep projects on schedule and organized. - Wrote SEO-optimized blog posts, newsletters, and product descriptions that increased audience engagement. EDUCATION & CERTIFICATIONS Inbound Sales Certification – 2023 SEO Certificate – 2021 Bachelor's Degree – Moi University, 2014 – 2019 KEY HIGHLIGHTS - Conversion-focused approach that consistently drives measurable results. - Proven track record of reliable support and proactive communication with diverse clients.