Olesia

Olesia Arakelova 18 Spring Garden Ave, North York, ON M2N 7M2 +1 --Olesia Arakelova | Linkedin Digital Marketing Manager Professional Summary Tech-savvy Digital Marketing Manager with more than 5 years in integrated marketing, testing, search engine optimization, Pay-Per-Click and social media marketing. Proven results in digital marketing efforts. Skills Team player; Fast learner; Responsible; Critical Thinking; Communication; Campaign Optimization; Google AdWords; Keyword Research; Social Media Platforms; Pay-Per-Click Advertising; Advertising Strategy; Online Media Campaigns; Calculating ROI; Google Analytics; Budgeting and Allocation; Work History PPC Specialist/ 09.2022 to Current See.Guru// Israel - the company offers English courses (learning platform with tutors) ● Created content strategies for digital media; ● Created customized marketing materials to increase product awareness; ● Сreation, optimization of campaigns on Facebook Ads, Google Ads, Tik Tok Ads; ● A-B tested ad campaigns to optimize performance and drive improved ROI. PPC - Specialist/ 10.2020 to 02.2022 Ficus// Ukraine - startup company provides services for the selection of a furniture manufacturer to order. ● Researched and analyzed industry trends to inform search marketing strategies; ● Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments; ● Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities; ● Managed search engine marketing budgets and tracked campaign performance; ● Creation and optimization Google Ads, Facebook Ads campaigns; ● Preparation and presentation Google data studio reports. Digital Marketing Manager/ 08.2019 to 02.2022 Detroit Center// Ukraine - successful start-up of car repair services. ● Monitored trends in the digital marketing landscape and adjusted strategies accordingly; ● ● ● ● ● Generated sponsorships with related and partnering entities to enhance marketing objectives; Increased customer engagement through social media; Created and managed social media campaigns to increase brand engagement; Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness; Developed and executed A/B testing strategies to optimize campaign performance. PPC Specialist/ 02.2017 to 03.2020 IT Genezyz// Ukraine - Medical tourism company ● Creation, maintenance, optimization of advertising campaigns in Google AdWords; ● Collected and analyzed Web metrics such as visits, time on site and page views per visit; ● Produced and submitted weekly reports outlining progress against KPI objectives; ● Used critical thinking to break down problems, evaluate solutions and make decisions; ● Management of high-budget projects, attentiveness and responsibility; ● Implementation of the set plans in terms of performance indicators; ● Improving the usability of single-page and multi-page sites, increasing conversion; ● Created content strategies for digital media. Education Bachelor of Science// Management/ 02. 2011 Donetsk National University of Economics And Trade/ Ukraine Gained experience and knowledge in the organization of trade in non-food products. Fundamentals of business management, marketing, merchandising, logistics. Average score - good (88, B) Certifications Google Ads certificate https://skillshop.exceedlms.com/profiles/62fc73bcda904dd58892f0f522871e4c