Oleg Dolgoarshinnykh

Oleg Dolgoarshinnykh Digital Marketing Manager Nong Khaem, Bangkok, Thailand • - •-• linkedin.com/in/olegbkk Digital marketing manager with 10+ years of experience in digital strategy and business promotion. Contributed to over 50+ companies, including clients / employers like State Telecommunication Company and Borboleta. Presented marketing strategies to senior management to drive ROI and improve conversion rate. Improved sales efficiency by 10-15% by website usability workflows and search engine optimization. Demonstrates expertise in developing and implementing marketing programs aimed at reducing expenditure while simultaneously boosting brand awareness revenue. Relevant work experience NongKhaem.com (owner) | Bangkok, Thailand | January 2022 - present Digital marketing manager / CEO NongKhaem.com, owned and operated as a freelance venture, is a full-service agency specializing in market research, branding, advertising, digital marketing, website design, content creation, and social media. LinLin Coffee Equipment (owner) | Bangkok, Thailand | October 2015 - present Digital Marketing and Search Engine Optimization Specialist (E-Commerce) • Liaised and optimized the e-commerce website, resulting in a steady annual increase of +15% in profits. • Conducted trend analysis and identified significant growth opportunities, established benchmarks for competitors, and gained a profound comprehension of consumer behaviors. • Conceptualized robust data analysis techniques to identify growth opportunities, benchmark competition, and gain deep insights into consumer behaviors. • Evaluated 15+ strategies to increase Google visibility by 20% through comprehensive SEO strategies and content optimization, driving significant organic traffic growth. • By strategically planning and optimizing the paid search campaigns across Facebook, Line, and Google Ads, improved profits by 7%. The average click-through rate in Google Ads for 2024 stands at 6.11%. Borboleta Bag (full time / part time) | Bangkok, Thailand | August 2018 - January 2025 Digital Marketing manager / SEO / E-Commerce • Implemented SEO and SEM strategies resulted in a remarkable 700% increase in website traffic throughout the entire duration of the cooperation. • Directed robust tracking systems to measure campaign performance, enabling data-driven decision making and achieving a 15% increase in return on ad spend (ROAS) across all digital channels. • Analyzed trends, identify key growth opportunities, analyze competitor benchmarks, and gain a deep understanding of consumer behaviors. These efforts have led to a 20% increase in Google visibility. • Designed & budgeted optimization strategies leading to a 15% increase in revenue. Akaryn Hotel Group (contract) | Bangkok, Thailand | March 2023 - June 2023 Digital Marketing manager • Spearheaded the implementation of advanced ads optimization techniques, leading to a 30% increase in metasearch engine rankings and a 600% growth in revenue. • Administered website analytics & testing driving growth for e-commerce KPIs and used A/B & multivariate testing to drive a 6% improvement in site conversion. • Directed & guided a strategic site redesign to engage new users, improve brand messaging, & improve conversion / sales with The Hotels Network tools. • Played the leading role with selecting a new Internet booking engine for a hotel network with AI support to enhance average conversion rates. • The hotel has established the affiliate network (cj.com) as a new sales channel, focusing efforts on the technical and marketing aspects. Big Communications Ltd. (contract) | Bangkok, Thailand | November 2016 - June 2017 Digital Marketing manager • Developed and promoted a website as part of a larger project, with a focus on online strategy and execution. • Responsibilities included identifying and exploring new sales markets to drive growth and expand the project's reach. ELF925 (full time) | Bangkok, Thailand | August 2013 – November 2015 Search Engine Optimization manager • Facilitated high-profile associates to achieve significant sales revenue growth, reaching $1 million. • Single-handedly proposed the removal of the e-commerce site from Google filtering by submitting 7 disavow requests. • Created and enhanced email performance campaign (MailChimp), focusing on improving click-through rates (CTR) and open rates (OR) up to 20%. • Conceived brand awareness and generated interest through online marketing channels, resulting in an 8% increase in the customer base. Education • Perm’s State Agriculture Academy, Russia. Bachelor of Economics and Information Technology Skills Technical Skills: Root Cause Analysis, Product Development, E-Commerce, Pay Per Click (PPC), Search Engine Optimization (SEO), User Experience (UX), Adobe Products, HTML, WordPress, Shopify, Ahrefs, Email Marketing, E-commerce Optimization, Search Engine Marketing (SEM), Digital Strategy, Customer Acquisition, Google Analytics Languages: English (Fluent), Russian (Native), Thai (Basic) Certifications • • • • • • • • • • • • • SEO Certificate from HubSpot (2024) Semrush SEO Crash Course with Brian Dean (2024) Google Ads Search Certification (2023 - 2024) Learning Power BI Desktop (Linkedin, 2024) Generative AI Fundamentals (Google, 2023) Learning Local SEO (2023 - now) SEO: Competitive Analysis (2023 - now) Foundations of Digital Marketing and E-commerce (2023 - now) Increase SEO Traffic with WordPress (2023 - now) Advanced SEO: Developing an SEO-Friendly Website (2020 - now) Improve SEO for Your Ecommerce Site (2020 - now) Learning Data Analytics (2020 - now) Marketing Tools: Digital Marketing (2020 - now)