OLAWALE ODUNTAN HABEEB
Lagos State, Nigeria
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Olawale is a spontaneous Brand Manager and Corporate Communications professional with a knack
for excellence in positions and circumstances that enables the actualization of corporate goals. I
create and implement successful strategies that give expression to organizational aims and
objectives, and grow, with a track record for success. Individually, I thirst for continual learning
and development, to collaborate, grow, and lead where the opportunity arises as I look to deploy my
skills creatively and innovatively.
EDUCATION
2020 – 2022 University of the People, California. USA.
Master of Business Administration (MBA)
2011 – 2015 Lagos State University, Ojo. Lagos State.
B.A. (Hons.) Theatre Arts.
WORK EXPERIENCE
Media Communications Executive, IBILE Oil & Gas Limited.
Dec. 2022 – Aug. 2023
Reasonably instrumental in driving the company's brand and marketing communication strategy,
resulting in significant impact and growth. Through innovative communication strategies (both
internal and external), I successfully developed “Go-To-Market” strategies for the business to
reach at least 60%. Successfully contributed to the organization’s digital media growth through
the implementation of communication strategies that led to amplified brand identity and improved
organic engagement of about 55% (average) across all platforms – communications effort also
included crafting captivating press releases and newsletters that resonate with our audience.
Successfully ideated and implemented structure in the Unit by improving existing processes and
creating new ones where necessary to ensure a seamless flow of tasks and collaboration.
Brand & Corp. Comms. Executive, Capital Express Assurance Limited.
Jan. 2021 – Nov. 2022
I managed the company's brand and marketing communication strategy, achieving impactful
results. I crafted and executed communication strategies for internal and external practices,
improving market presence, part of which was a radio campaign and innovative brand souvenirs
that boosted brand identity and contributed about 15% reputation growth.
My collaboration with the technology team fueled a successful digitalization agenda that
transformed the operational landscape. I successfully collaborated with other stakeholders and
departments in the organization to generate fresh ideas and strategies that furthered our
growth. Additionally, I was responsible for drafting and dispatching external relations letters
and memos while ensuring effective communication with stakeholders.
Lead Campaign Strategist, Ifeoluwa Adedayo Salako Campaign Organization. Federal House
of Representatives Aspirant (YPP).
Jan. 2022 – Feb. 2023
I ensured campaign strategy implementation aligned with organizational standards, harmonizing
digital and traditional media campaigns for cohesive messaging. Strategically, I explored new
segments and resonance with the campaign manifesto, refining approaches using data and
feedback. I led content creation and coordination to effectively communicate the manifesto to
its target audience. The outcome was successful campaigns achieving the goal of familiarizing the
electorate with the aspirant.
Digital Content Coordinator, Reliance Infosystems Limited
Feb. 2020 – Dec. 2020
I generated and released diverse marketing content for the organization's digital platforms.
This included coordinating ideation, sourcing, and compilation of content to effectively
communicate products and services – I was responsible for more than 68% of the marketing
communication content used for marketing purposes. Within the Marketing Team, I handled PR
and Communication tasks, offering valuable support and input in planning and executing company
marketing events. Additionally, I formulated innovative ideas to align with the organization's
vision, contributing significantly to marketing and communication efforts.
Content Writer, Lifemate Furniture
July 2019 – Feb. 2020
Crafted well-structured drafts for press releases, both internal magazines and online
publications along with copies for product catalogues at a 94% success rate with minimal
supervision. Furthermore, I played a role in developing content aimed at directing traffic to the
company's social media networks. To maintain a cohesive brand identity, I ensured consistency
in content writing across various aspects, including style, fonts, images, and tones, all in
alignment with the company's vision. Another significant aspect of my role involved creating
compelling marketing copies for the company's brands and products, effectively promoting their
features and benefits.
Social Media Manager/Strategist, Virtual Media Network Limited
Mar. 2019 – July 2019
I successfully managed and drove engagement on Social Media platforms including Nigezie
Xtreme and Orisun TV, curating compelling content to resonate with our target audience. This
involved supervising team members for consistent content strategies across other channels
while studying the social media community to inform effective strategies and campaigns. I
sourced relevant content and oversaw content for broadcast platforms, ensuring brand
consistency. Additionally, I conducted competition analysis, optimized content marketing
metrics, and improved content based on the results.
Corporate Communications Officer, Promasidor Nigeria Limited
Jan. 2018 – Mar. 2019
I succeeded in giving adequate support to internal and external communications activities,
adeptly proposing and implementing communication strategies to foster effective communication
between distributors, suppliers, and the company. I collaborated in the successful planning and
execution of company CSR programs and projects and worked collaboratively with the team to
design and oversee the acquisition or production of brand merchandise. My responsibilities
included executing various events and campaigns, while also tracking media coverage and PR
metrics. I captured photo coverage of corporate events for internal communications and media
exploration and efficiently handled administrative and clerical duties to ensure smooth
operations.
Marketing Executive/Content Manager, G-System/Music Pool
May 2017 – Nov. 2017
While engaging in interpersonal marketing, I effectively crafted news content for a music
website (blogging), demonstrating my prowess in creating engaging and informative written
material. Additionally, I strategized and designed the digital marketing journey for company
websites, showcasing my knowledge in optimizing online platforms for effective brand
communication and search engine optimization (SEO).
Co-Assistant Artistic Director & Member, State Troupe. Dept. of Culture, Ministry of
Information and Culture, Kebbi State. (NYSC Service Year).
Apr. 2016 – Apr. 2017
In my capacity as a Corps member, I collaborated with the Assistant Artistic Director in the
coordination of rehearsals when the Artistic Director’s absence. I took on the role of
conceptualizing and directing plays and skits for performances, showcasing my ability to craft
engaging and impactful theatrical productions.
On Air Personality – Producer, UNILAG 103.1 FM (Freelance/Volunteer).
Sept. 2009 – 2018
As a freelancer, I assumed the role of a presenter for various programs, encompassing live
broadcasts, recorded sessions, and vox pops interviews. In instances where the in-studio manager
was absent, I adeptly managed studio operations. My responsibilities extended to writing program
scripts and creating compelling program content, showcasing my proficiency in crafting engaging
content for diverse audiences.
SKILLS
Critical thinking Photography Presentation Writing Graphics Design Event Compering
Spontaneous thinking
REFEREES
Available on request
