Olatunbosun David

OLATUNBOSUN DAVID Copywriter | Brand, Email, Paid & Social Content LinkedIn Lagos, Nigeria, NG A versatile and driven Copywriter with over five years of experience crafting compelling brand and performance copy for consumer-facing products. Proven ability to own copy creation from concept through execution across email, paid media, social content, and campaign messaging, with a strong focus on clarity, tone, and brand consistency. Adept at collaborating closely with creative and marketing teams to develop a clever, approachable copy that clearly communicates product value and encourages action, aligning with brand guidelines and resonating with target audiences. Possesses strong strategic thinking and project management skills, utilizing tools like Asana to track progress and ensure exceptional attention to detail. Work Experience Freelance Copywriter Jun 2023 - Present Upwork | Remote ● Wrote technical and informational content for blogs and websites, simplifying complex topics for non-technical readers. ● Led copy development for email campaigns, paid ads, social content, and website messaging for consumer brands, translating Unreal’s brand expression into compelling storytelling that aligns with brand guidelines and resonates with the target audience. ● Developed compelling copy for CPG brands, increasing market engagement and brand recognition through strategic content creation. ● Supported campaign-level concepts and translated them into executional assets, contributing to strategic content development and storytelling. ● Collaborated with designers, marketers, and external partners to align copy and visuals, fostering cross-functional team collaboration and ensuring brand expression consistency. ● Managed multiple projects using Asana to track progress and meet deadlines while maintaining exceptional attention to detail and quality. ● Improved email open rates by approximately 15 to 25 percent through clearer subject lines and tighter messaging. ● Increased click-through rates on paid and social ads by refining calls to action and simplifying product benefit language. Content Writer Jan 2022 - Present Tech Biz | Remote ● Created benefit-driven content explaining digital products and tools, contributing to content development and storytelling for the target audience. ● Translated complex features into clear, consumer-friendly messaging, ensuring accessibility for the target audience and upholding brand guidelines. ● Edited and proofread content for accuracy and consistency, upholding brand guidelines and demonstrating exceptional attention to detail. ● Applied creative development techniques to produce engaging content across multiple platforms, supporting brand expression. ● Simplified product messaging, helping reduce user questions and follow ups related to product understanding. ● Improved time on page and reduced bounce rates for informational content through clearer structure and messaging. Email Copywriter Aug 2023 - Jan 2025 ApplyPadi ● Crafted engaging email copy for marketing campaigns and product updates, improving clarity and structure based on performance feedback and driving performance through strategic copywriting. ● Wrote marketing email copy focused on clarity, engagement, and conversion, driving performance through strategic copywriting. ● Maintained consistent brand voice across campaigns and product updates, reinforcing brand expression and adhering to brand guidelines. ● Wrote engaging retail product descriptions and promotional materials, improving online conversion rates. ● Refined copy based on performance insights and feedback, demonstrating a commitment to continuous improvement and strategic thinking. Core Skills Brand Copywriting, Email Copy, Paid Media Copy, Social Media Copy, Campaign Messaging, Product Storytelling, Content Development, Content Creation, Brand Guidelines, Brand Expression, Target Audience, Storytelling, Copywriting, Paid Media Marketing, Cross-Functional Collaboration, Editing & Proofreading, Asana, Project Management Tools, Attention to Detail, Strategic Thinking, Track Progress, Collaboration, SelfStarter, Positivity, Versatile, Motivated, Organized, Committed, Creative Education Lagos State University Bachelor of Arts Languages English (Native) Sep 2019 - Jun 2023